As Fundraising Manager, I am responsible for increasing the organization's revenue, with a focus on recruiting and retaining monthly donors. The role is both strategic and operational, includes budget responsibility and I continuously analyze results from activities within digital marketing, F2F, Telemarketing etc. to ensure good return on investments. As Fundraising manager, I am responsible for supplier agreements and contact with donors.

As Consultant or Interim I help organisations with marketing, communication and business/brand development. From various leading companies within B2C and D2C-industries I have a proven track record to have increased brand values and short- and long term financial growth. Assignments can include tasks such as:- Customer Insight and Market Analysis- Brand-, Communication and Marketing Strategy development- Marketing and Communication Planning and Budgeting- Implementation of strategies in communication and marketing activities, ie developing communication and marketing campaigns with external and/or internal agencies.I can be those extra pair of hands to lead projects that the marketing department don't have time to do, or fill in a gap for shorter or longer period of time.

As Interim consultant (full time) at the Department for Marketing and Communication at SOS Children Villages Sweden, I have been responsible of planning, implementing and following up marketing activities in order to improve the organisation's brand and fundraising. The assignment has also included strategic advice counseling on how do develop the organisation's brand- digital marketing- and media strategy.

Frilans Finans is Scandinavia's leading umbrella company (egenanställningsföretag) with approximately 150 000 members and a turnover of 1,5 billion SEK (2021). I am part of the management team and lead the marketing department with 4 FTE responsible of customer insight, brand development, marketing- media- and digital strategies and marketing activation in own, bought and earned channels.

I ran a marketing consultancy firm supporting customers within the fields of customer insight, business and communication development and project management.

Reporting to the Marketing Director I lead a team of 7 FTE (Media Manager, In Store Manager, CRM-Manager and Project Managers). Responsibility included development and implementation of marketing activities in order to strengthen Coop’s brand position, increase store traffic and customers’ basket size.

Responsible for implementing the new brand strategy of the Corporate Brand. That included consumer insight, marketing budget, agency relations, communcation development, internal implementation, media planning and budget control. I was also responsible of the launch campaign of SVEA, Svenska Spel's 50 million SEK investment in Swedish youth sports.

At this new role in the team, I was responsible for developing a new in-store strategy and process for all LG Nordic business categories. That included in-store communication, coordination of in-store campaigns and GTM-execution. All aiming at strengthening sales and in-store brand experience. Member of the Marketing Management Team.

Marketing management for the BU Home Entertainment (TV & AV) in Nordic (70% of company turn-over). Main responsibility was to build the LG brand in the Nordics based on local consumer insight. Responsible for BU brand and product strategy, development and implementation of a Nordic communication and marketing plan, and BU media managment incl. PR strategies and tactics.Member of LG Nordic’s Marketing Management Team, and the HE Business Unit Top Team. Leading the HE Marketing Team of 4 people.

Responsible of the Marketing Department for Sport Games and Poker with six well known brands and an annual turnover exceeding 4.2 billion SEK. I lead a Marketing team of seven employees; Brand Managers, Communication Managers, Interactive Communication Managers and Production managers, responsible of P&Ls, brand platforms, marketing and communication plans, agency relations and communication development. The team also lead cross-functional teams responsible of consumer insight and product development. I was part of the Marketing Management Team

Responsible of the Marketing Department for Number Games with seven well known brands representing an annual turnover exceeding 5.6 billion SEK.I lead a Marketing team of 5-7 employees, running six FMCG brands in a competitive category. The responsibility covered consumer insight and research, marketing planning and activities (campaign set up, media planning, CRM, in store communication PR-activities etc), brand management and agency relations, product development, and sales and budget control.Member of the Marketing Management Team

Responsible of a “think tank”-project reporting to the Director of Games and Lotteries Division. The task was to develop a new game with a billion SEK annual sales, well made for digital consumption, but preferably also adaptable for subscription.

Responsible of marketing budget and sales of Lotto, Joker and Viking Lotto. The responsibilities included the marketing plan, consumer research, product and communication development, media and PR plans, TV draws etc.

I was responsible of the marketing communication, trade fairs and sales support.

Responsible of P&L and communication concept of Bonjour in Nordic.

As Management Trainee at Unilever I got a great introduction into the world of business and marketing. I got experience both from the sales- and marketing departments at Van den Bergh Foods and from the Sourcing Department at GB Glace. Most important, I got a good understanding on how different departments in a big organization interact and influence each other.