Christine Masseus Email & Phone Number

United States

- Managed the onboarding, training, and operations of a team of 30+ real estate agents to win an average of five new clients per week by developing a standardized framework for deal process and paperwork management including closing statements, deeds, contracts, and purchase agreements.- Implemented Zapier, email, and SMS marketing tools to streamline lead nurturing and automate customer onboarding, resulting in a 32% increase in customer satisfaction as measured by customer surveys and 25% reduction in churn, by identifying opportunities in the customer purchasing journey. - Created a novel customer acquisition content plan to increase engagement by 30% each quarter through omni-channel sales strategies by leveraging SEO best practices across search and social media. - Oversaw 100+ contract negotiations with over 50+ clients and cross-functional partners, leading to closing deals valued at over $20M+ in team sales by acting as the subject matter expert for end-to-end deal flow and closing.

- Developed and Updated a campaign management playbook for promotions, decreasing cost-per-click by 40% by analyzing large-scale campaign results for four brands in the health, environmental, and litigation industry, and collating best practices to enhance performance. - Led the KPI redesign for Medicare partners with an annual digital marketing budget of $25M+ to improve ad performance by running analysis on historical ad performance and the competitive landscape to provide actionable recommendations on spend allocation. - Collaborated with cross-functional teams in Operations, Marketing, and Sales to increase ad creative efficiency with new ads by 19% through introducing a streamlined collaboration and sign-off tool for ads edits on Excel

Miami/Fort Lauderdale Area

- Communicated with 100+ national cable networks and local stations, managing media acquisition and enhancing media coverage by 15%.- Supported media planners, buyers, and directors in daily tasks, increasing efficiency by 20%. Trained and onboarded 8+ new staff members, ensuring a 95% accuracy rate in process completion.- Scouted and identified 15+ emerging media opportunities, contributing to a 10% increase in media engagement.

Miami/Fort Lauderdale Area

- Introduced an automated email marketing campaign to increase customer engagement by 46% within 6 months and increase brand awareness by 23% as measured by NPS, by implementing MailChimp and Salesforce Marketing cloud to proactively educate users on new products and features.- Built an internal content calendar and content publishing playbook for 25+ events within one year, posting 10k+ impressions across five social media channels and reaching 1000+ members, by leveraging social media management best practices and iterating on KPIs to identify areas of opportunities. - Led the discovery, design, and implementation of 20+ online and in-person networking events for 1000+ members, leading to the increase in number of new customer memberships by organizing logistics and sourcing local business and sponsorship partners to optimize growth strategies.- Maintained and organized digital multimedia material using applications such as Dropbox, Google Drive, and Asana

Miami/Fort Lauderdale Area

- Created and executed a 3-part Lecture Series at FIU’s Biscayne Bay Campus, drawing over 1,000 attendees and featuring the College of Communications and Journalism and the College of Ecology.- Led grassroots marketing and collaborated with Student Government and campus organizations to plan events and produce content.- Chaired the lectures committee, selecting speakers based on student surveys, including Charlamagne tha God, Larry Wilmore, and John Schwartz.

Miami/Fort Lauderdale Area

- Trained associates, boosting guest confidence and increasing package sales by 20% through expertise in products.- Leveraged Key Performance Indicators to enhance business performance, achieving a 15% increase in overall sales.- Motivated associates daily, driving a 25% improvement in meeting sales goals and delivering positive results.- Promoted teamwork by effectively communicating the company's vision and core values, contributing to a 30% increase in team-driven center growth.- Monitored inventory levels, maintained accuracy, and processed purchasing orders, reducing discrepancies by 10% and ensuring timely fulfillment.

Miami/Fort Lauderdale Area

-Built relationships with customers and the community by maximizing each guest experience in order to establish long-term business growth. -Sold $159,264 in package sales from Nov. 2015- until May 2017, which generated was about 45% of the stores complete package sales from Nov. 2015- until May 2017.-Maintained knowledge of current sales, promotions and policies and exchanges to reach store goals and produce desired result-Focused on maximizing each guest experience in order to ensure customer loyalty and satisfaction.-Handled Guest transactions, booked, scheduled and rescheduled guest with waxers for various services

Bachelor’S Degree, Organizational Communication, General

Activities and Societies: Black Female Development Circle, AIESEC, Student Government AssociationDegree in Communication Arts with a focus.

High School, High School/Secondary Diplomas And Certificates, 4.2 Gpa

Activities and Societies: Curley Knights Choir, National Honor Society, Drama Team