Chris Matherly Email & Phone Number

Singapore

Singapore

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Member or the senior management team at Appia providing team management and team leadership to the Advertising Operations organization. Responsibilities include business management, financial oversight, managing and implementing ad operations & trafficking processes, inventory and campaign lifecycle management, and Account Management / Sales support.

P&L responsibilities for Appia’s global storefront business providing best in class products and services for some of the world’s largest mobile operators. Led the strategic planning process, formulated the vision and strategic direction, initiated growth strategies and approved all major financial management and new product development initiatives. Also.

Led global product strategy and execution combining feedback from sales, development, customers and prospects to set strategic vision a lead the execution on new features, products and services for Appia. Gathered and prioritized product and customer requirements, defining product vision while working closely with engineering teams to deliver core product.

Responsible for oversight of all content operations to include Partner Relations / Business Development, Technical Support, Content Qualification and Customer Service teams. Also Business Owner with defining and maintaining Fuel 5 product roadmap, determining business priorities as they pertain to new features and releases to support all customers and.

During my tenor at VZW I was responsible for downloadable entertainment products and services such as Ringtones, Graphics, Games, Applications and Ring Back Tones. This included defining and executing on product strategy, convergence, new product innovation, revenue obtainment, customer growth and all aspects of operations to support the in-life management.