Christine Mcguinness Email & Phone Number

• Worked directly with senior client stakeholders to plan and execute website redesign, online community and marketing strategy projects.
• Led the successful redesign of the Verizon Foundation’s education website, the launch of its online community, and the build of its community mobile application. Served as Verizon Foundation community manager, setting.
• Additional clients include: Hydra Insight, Chez Panisse Foundation, and The Edible Schoolyard.

CAFL runs the WriterCoach Connection project, which alleviates barriers to academic success by mobilizing trained volunteers into public East Bay schools to help thousands of students learn the writing skills essential to success in school and in life. Participated actively as a coach, Board Treasurer, Advisory Board member, and freelance Communications.

Managed 1MM rebrand initiative for Equinix global data centers, including brand identity, print collateral, web site redesign, and supporting materials for worldwide brand rollout event.

Managed 2007 initiatives for The North Face and JanSport national and international online accounts. Directed over $750K in yearly TNF project budgets. Initiated a 300% revenue increase for TNF EU. Led discovery phase for TNF ecommerce and online redesign.

• One of the core group of Threespot founder/partners who grew the organization from four to 24 people within six years of start date.
• Founded and directed west coast office.
• Led strategy sessions with client executive teams to define business and branding objectives, establish creative and technical parameters, and develop scaleable long-term solutions.
• Managed Threespot’s largest account, averaging $500K yearly revenue, 20%+ of company overall. Supervised internal and external creative teams of designers, developers, and writers to produce web sites, marketing.
• Clients included Starwood Hotels and Resorts Worldwide (Westin, Sheraton, W Hotels, and more), Discovery Global Education Fund, Smithsonian, Bacardi Global Brands, Inc., The Discovery Channel, National Geographic.

Developed creative content for web sites, interactive games, education and print material. Clients included Kellogg Company (Smart Start, Pop-Tarts, Special K, and Froot Loops), and First USA.

Planned, organized, and wrote communications materials. Clients included Caribou Coffee Company, Compaq, Duskin, Lionel Trains, Nokia, and Owens Corning.

Ma, Writing

Ba, English