Olivia Evers Email & Phone Number

Optimize digital platforms and content strategies for B2B market research service providers. Leverage Pardot, HubSpot, WordPress, and Squarespace to develop and refine web landing pages and blogs, tailored to drive engagement and conversion rates. Skillfully integrate lead-generation forms into web pages to streamline lead capture and nurturing processes.Played a key role in the setup and launch of the HubSpot CRM platform, ensuring seamless implementation and maximizing functionality to support the client's business operations effectively.Website Management • Blog Management • Email Marketing • Account-Based Marketing

Remote

Spearheaded creative direction for display ads, compelling blogs and case studies. Orchestrated a comprehensive digital marketing plan, encompassing content creation and digital advertising, to successfully launch a data platform product.Strategically utilized the latest press releases, blogs, case studies, and product updates to craft engaging weekly and monthly Pardot marketing emails and social media content. Targeted pharmaceutical and biotech companies, as well as related media agencies, through segmented lists based on audience, buyer stage, challenges, industry trends, and product relevance. Managed third-party advertising and sponsorships to support display ads, marketing emails, and sponsored content.Proactively monitored metrics across email, social, digital advertising, sponsored content, and case studies on third-party websites. Collaborated seamlessly with internal creative and marketing operation teams, senior directors, and field marketing managers to ensure cohesive campaigns.Email Marketing • Social Media Marketing • Digital Advertising • Event Logistics • Content Strategy & Writing • Targeted Marketing • Creative Direction • Reporting

Remote

Executed monthly HubSpot newsletters, marketing emails, and blogs, along with managing weekly social media content. Demonstrated success in expanding social media followers and database contacts through strategic efforts encompassing website optimization, advertising, and collaboration with third-party entities. Email Marketing • Social Media Marketing • Website Management • Blog Management • Social Advertising

Remote

Successfully curated and executed impactful email newsletters featuring in-town events, property updates, and promotions. Spearheaded a comprehensive website redesign, enhancing the user experience (UX) and implementing a design layout tailored for the hospitality sector, featuring direct booking options. Managed third-party advertising initiatives, including PPC and social campaigns, strategically driving direct bookings and elevating the property's rank over online travel agencies (OTAs).Implemented effective strategies that resulted in a notable 45% increase in email subscribers through targeted advertising, social media efforts, and website traffic. Additionally, achieved a 20% increase in direct hotel bookings. Rigorously monitored key metrics such as email subscribers, website visits, ad clicks, and conversions, leveraging trackable sources for data-driven decision-making.Proficiently utilized tools and platforms including Mailchimp, innRoad (reservation software), Siteminder, and Odysys (hospitality marketing platform). Fostered strategic partnerships with Visit Bend, Odysys, and TripAdvisor to further boost bookings and enhance the property's market presence.Email Marketing • Website Design • Direct Booking Strategy • Digital Advertising • Data Analysis • Revenue Management • Customer Retention • Brand Consistency

Remote

Implemented successful LinkedIn advertising campaigns focused on generating inbound leads. Responsibilities included creating ad graphics and copy, customizing audience segments, building website landing pages, and closely monitoring ad spend. Achieved a consistent delivery of up to four qualified leads per week.Provided strategic guidance on account-based marketing, identifying target accounts and engaging the buying committee through various content types such as videos, case studies, and blogs. Positioned the software as a tailored solution uniquely addressing the specific needs of each company.LinkedIn Advertising • Inbound Lead Generation • Email Marketing • Account-Based Marketing • Content Strategy • Marketing Campaigns • Copywriting • Ad Creative

Remote

Created compelling copy for impactful emails, social media, one-sheets, and investor pitch decks. Collaborated closely with the CEO and VP of Sales to deliver persuasive messaging that aligns with the company's unique offerings in the biotechnology sector. Email Marketing • Copywriting • Content Creation • Social Media Marketing • Messaging Strategy • Sales Support

Remote

Led comprehensive digital marketing initiatives for monthly email campaigns, social media planning, website updates, and conference/tradeshow collateral. Achieved a notable 15% increase in Twitter and LinkedIn social following within the initial three months, driven by curated content and consistent engagement strategies. Established and managed a content calendar covering various aspects such as general company awareness, upcoming events, sponsorships, and speaking engagements to ensure a cohesive and strategic approach to content creation and distribution.Email Marketing • Social Media Marketing • Qualitative Market Research • Website Management • HTML • Conference and Tradeshow Marketing • Content Creation • Event Marketing

Remote

Executed targeted e-commerce email marketing campaigns, covering diverse content such as new product launches, popup events, press highlights, and founder communications. Proficient in A/B testing, automation, and drip campaigns tailored to buyer behavior and emerging trends. Spearheaded all aspects of email communication to backers and subscribers for a compelling Kickstarter campaign, achieving an impressive 363.47% surpassing the overall pledge goal and garnering support from 3.5K backers. Additionally, conducted a comprehensive market research project on Reddit to gain valuable insights into the concerns and pain points of bra wearers, informing strategic adjustments to brand positioning.Email Marketing • Crowdfunding • E-Commerce Marketing • Market Research • Content Creation • Brand Positioning & Growth • Reporting

Bend, Oregon

Led comprehensive digital marketing initiatives for three hotel and resort properties, driving increased direct bookings and maintaining brand consistency. Collaborated with stakeholders to execute successful PPC and retargeting campaigns, providing valuable insights on messaging and conducting thorough reviews of reports and ad spend.Played a key role in a website redesign for a property, engaging in hands-on work with web building and creating custom HTML landing pages. Ensured regular communication with general managers and revenue managers, conducting weekly meetings to discuss property updates, occupancy rates, and promotional strategies.Demonstrated a keen analytical approach by monitoring critical KPIs, including hotel occupancy rates, seasonal occupancy trends, and customer retention metrics, contributing to continuous performance evaluation and strategic refinement.Digital Advertising • Email Marketing • Social Media Marketing • Website Design • HTML • Campaign & Data Analysis • Revenue Management • Customer Retention • Brand Consistency

Bend, Oregon

Spearheaded the planning and execution of seven bi-annual global events, fostering networking opportunities and career development for 50-150 attendees. Notably, contributed to the significant growth of the organization's membership. Effectively supported the expansion of global events from three to seven locations bi-annually, spanning the United States, the United Kingdom (London), and Australia (Sydney). Expertly managed end-to-end event logistics, overseeing promotions, sponsorships, registrations, signage, handouts, giveaways, venue selection, budget allocation, and food & beverage coordination. Demonstrated a detail-oriented approach to ensure seamless event experiences. Owned marketing outreach and communications for events and webinars, orchestrating a cohesive strategy that involved coordinating hosts, speakers, panelists, and participants. Event Planning • Non-Profit Events • Membership Growth • Networking • Sponsorship Coordination • Email Marketing • Marketing Outreach • Global Event Expansion • Webinars • Social Media Marketing

Bend, Oregon, United States

Coordinated 10-12 global industry tradeshows and conferences annually, attended by 200 to 1,000 attendees, to enhance brand visibility and secure key sponsorship packages. Adept at cross-functional collaboration, I streamlined coordination between client development and account services teams, ensuring seamless event participation and maximizing client engagement. Experienced in end-to-end event management, I effectively handled event schedules, budgets, contracts, and logistical details, demonstrating a keen eye for detail and a results-driven approach.Event Coordination • Conference Planning • Global Events • Brand Awareness • Logistics Management • Sponsorship Coordination • Client Development