Bill Cummins Email & Phone Number

Experience:Extensive and well-rounded career at major companies on both the "client side" and the "supplier side" of marketing management. Advisory-level expertise in management perspective, innovation, problem solving, and ethnographic research.Expertise:Marketing Strategist: Head of Cummins Marketing Consulting, Inc. (CMC), a California corporation founded in 1997. Since then, large and medium size companies in the U.S. and Japan have used CMC to help shape their marketing strategies. Client satisfaction has produced a high rate of repeat and referral assignments.Innovator: Invented the NAV*EXT(TM) 5-step innovation process, in use since 1998. CMC clients use NAV*EXT to accelerate their progress in developing products, services, and value propositions that are at once creative, desirable, and practical. A key component of NAV*EXT is the 2-D Imaginarium, CMC's proprietary "story-mapping" technique that generates new, eye-opening opportunities for breakthrough ideas.Problem Solver: Inventor of the Matrix Mapping analysis method. It "digs deeper and reaches wider" to identify the often-hidden cause(s) of product or marketing problems. This enables CMC clients to acquire and execute incisive, action-based solutions.Ethnographer:CMC is highly experienced in conducting ethnographic "immersion in the field" investigations. Our proprietary method is called Joint Field Investigations ("JFIs"). The JFI method enables CMC clients to learn, understand, and use deep insights into the "actual reality" of customer behaviors and habits, as well as the underlying motivations that drive them. The JFI method is designed to produce a consensus understanding and advocacy within the client's task force. This goes a long way toward getting insights converted into action.

Listed skills include Marketing Research, Marketing, Strategic Planning, Idea Generation, and 36 others.