Christopher Comerford Email & Phone Number

Washington D.C. Metro Area

Running a full service marketing company with an emphasis on Video. Currently working with Real Estate clients (photography, video & marketing) as well as small businesses (videos). Expert with YouTube & connecting to consumers on social media by vlogging.Project: DC Sports Happy HourPlanned and coordinated 75 happy hour events at over 50 different venues in Washington D.C. and Virginia with over 1,000 total attendees. Responsible for developing an event calendar, event marketing, negotiating food & drink specials with restaurant managers, set up, clean up and generating in-event excitement to grow the brand.Utilized strategic social media and word of mouth to generate free publicity from local radio, and local media outlets. Highlights included 2 appearances on Fox 5 news, 1 on Comcast Mid-Atlantic, an article in the online sports section of the Washington Post, and a 2-page feature in the Weekend section of the Washington Post.Implemented effective pre and post event marketing initiatives exhibiting creativity and unique ideas to grow official membership to over 1,200, and to establish a social media presence on Facebook and Twitter with over 600 real followers on each platform.Project: Video ProducerCreated a successful YouTube video brand featuring over 400 short professionally scripted, researched & edited videos, 43,000 subscribers, over 10 million video views and over 4,500 followers on social media.Run a monthly live interactive show illustrating live green screen effects, multiple real time scene switches, multimedia presentations and all the graphics and video editing.Produced videos for local businesses like Sweet Marie’s Cookies that led to an increase in social media buzz, new sales and new customers.

Fairfax, Va

Former marketing director at the Nellis Group Real Estate company, a local family-run team that has been serving the DC Metro area since 1983. Integral part of a team that is one of the top 100 teams in all of Keller Williams. We have offices across the DC Metro area, and I run all marketing for our main Virginia branch and our DC/Maryland expansion branch.As the marketing director I am responsible for all marketing initiatives and all content creation. The project manager of our proactive marketing calendar. I coordinate the marketing process, collaborate with the listing team, and create effective targeted advertising campaigns and pieces that will tell the story of a home to potential buyers through creative writing and engaging pictures and video.From graphic design, to website management to video production, I not only plan and manage, but I also create all of our marketing pieces. Social media marketing, Facebook target advertising, website maintenance, SEO. Experienced in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, even Adobe After Effects and Adobe Audition.From a brand standpoint, I'm responsible for taking the Nellis Group into the next generation. As technology and the market changes, I look for new technologies and ideas and implement the latest marketing techniques and social media strategies. I'm a creator of brand ambassadors.I'm also the event coordinator. I'm responsible for planning & executing all events from planning stages to post-event evaluation of the effectiveness of the event.If you have any questions about Real Estate, investing or are looking to buy or sell a home, feel free to send me a message!

Springfield, Va

Adept at executing the different brand strategies set forth by Anheuser-Busch and the other companies in our portfolio.Design projects from concept to completion for over 2,200 On and Off Premise Accounts. (Banners, flyers, brochures, invitations, logos and other marketing materials)Created and implemented a social media action plan to stimulate brand interest and to help our marketing & promotions team connect with consumers, increasing event attendance.Recreated the point of sale re-organizing system I implemented at King Wholesale. Completely overhauled and organized the warehouse. Implemented a system of re-ordering items. Resulted in a clean and organized warehouse, increased usage of already paid-for items to help our future budget planning, and decreased the amount of inventory shortages.Brand ambassador at local restaurants and festivals. Creating an upbeat and positive environment to spread the word about our brands, inform the consumer and to generate excitement for our products.Was requested to stay on part-time as I entered the full time MBA program and was shifted to the job of Pricing Coordinator in 2012 where I Coordinated pricing strategy between retailers and breweries.Developed, evaluated and implemented pricing strategies and models based on current business and competitive market dynamics.

Adept at executing the different brand strategies set forth by Anheuser-Busch and the other companies in our portfolio.Writing and designing customized advertising and marketing pieces for dozens of different national brands and over 1,500 retailers to capture the end consumer.Understanding the on premise and off premise establishments and their clientele in order to design targeted advertisements that would entice the selected market towards our products.Actively communicating and holding meetings with sales managers to obtain feedback, learn more about the target markets and establishments, and to choose the proper point of sale items to order for 3 departments and 20 different sales routes.Created a point of sale organization and re-order system to improve and replace the previous system. Resulted in a clean and organized warehouse, increased usage of already paid-for items to help our future budget planning, and decreased the amount of inventory shortages.Brand ambassador at local restaurants and festivals. Creating an upbeat and positive environment to spread the word about our brands, inform the consumer and to generate excitement for our products.Designed a marketing piece (large banner) for Total Wine that was used as a template for every Total Wine on the east coast.Worked under a $35,000 annual budget every year.

Washington D.C. Metro Area

Part of the internship program during summer and winter breaks while attending James Madison University. Valuable life experience watching federal law enforcement agents first hand.Worked with the Technical Operations Branch and the Visual Information Branch, giving me experience with various technology. Video editing, audio clean up, warehouse management, photography, photo editing, computer information recover and more.Often responsible for running the entire photo lab.Received Secret Government Clearance Equivalency (currently expired)

Mba, Marketing / Management

Led a team of consultants in a market feasibility research project for a client to help recommend the next steps in a new product.

Bba, Marketing

Activities and Societies: Course Experience • Integrated Functional Systems: Developed a Business Plan • Strategic Internet Marketing.

High School Diploma