Cindy Couling

Cindy Couling Email and Phone Number

Director of Creative Services (Weeklys and Metro.Agency) @ Weeklys
San Juan Bautista, CA, US
Cindy Couling's Location
San Juan Bautista, California, United States, United States
About Cindy Couling

As the Director of Creative Services at Weeklys, I oversee the production of engaging and effective print and digital content for a family of 15 award-winning publications, magazines, and supplements, as well as our in-house design agency, Metro.Agency. With over two decades of experience in graphic design, illustration, web design, SEO, email marketing, branding, and identity, I have the skills and knowledge to deliver visual solutions that meet the needs and goals of diverse clients and audiences.I lead a cross-functional, remote team of graphic designers, contractors, web developers, and project managers, and collaborate with sales and editorial departments to develop strategic messaging and deliverables for successful campaigns. I manage complex and multi-faceted projects from conception to completion, while ensuring adherence to brand guidelines, budget constraints, and deadlines. I am passionate about creating innovative and impactful solutions that enhance the brand identity and reach of my clients, and I enjoy working with small business owners, marketing managers, and editorial staff to provide them with creative direction and support.

Cindy Couling's Current Company Details
Weeklys

Weeklys

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Director of Creative Services (Weeklys and Metro.Agency)
San Juan Bautista, CA, US
Website:
weeklys.com
Employees:
24
Cindy Couling Work Experience Details
  • Weeklys
    Director Of Creative Services (Weeklys And Metro.Agency)
    Weeklys
    San Juan Bautista, Ca, Us
  • Weeklys
    Director Of Creative Services
    Weeklys Dec 2021 - Present
    San Jose, California, Us
    Director of Creative Services for both Weeklys and Metro.Agency• Supervise a cross-functional, remote team of graphic designers, contractors, web developers and project managers in the strategic development of messaging and deliverables for a family of 15 award winning publications, magazines and supplements as well as our in house design agency, Metro.Agency• Collaborate with sales department in developing effective sales materials for successful campaigns• Prioritize work and resources across various platforms, based on short- and long-term needs, and develop schedules • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences • Oversee the presentation of final concepts, and obtain approvals for deliverables • Develop internal marketing campaigns that translate objectives across company units into clear and motivating creative strategies • Spearhead and manage brand strategy for both small and large projects, harnessing brand design, copy, art, and digital technology • Lead and review the work of the creative teams for all web, print, and digital marketing collateral and assets • Preserve and grow the company’s image through the implementation of well thought out and executed marketing materials and initiatives• Streamlined the company's production processes to speed up turnaround times of deliverables
  • Lunagraphica Inc.
    President, Owner, Creative Director
    Lunagraphica Inc. Feb 2001 - Dec 2021
    Sunnyvale, California, Us
    (Merged with Metro.Agency)• Manage all day to day operations of a small design firm• Manage outside contractors, vendors and a fluctuating staff of 3-6 employees• Work one on one with an array of small business owners, marketing • Take projects from conceptual to full release• Manage all print, advertising buys on behalf of clients• Project manager for multiple web projects from planning, organization and full build of sites• Design and execute web and social media marketing, as well as planning• Design all aspects of marketing materials for wide range of small businesses to a Fortune 5 company• Direct multi level creative processes • Follow branding guidelines set by multiple companies and have also developed and enforced branding guidelines• Accurate work, highly skilled at writing copy and proofreading. Not afraid to jump in and be hands on.• Ability to organize chaotic content, projects and people• Highly creative• Flexible schedule, able to meet quick turnaround and deadlines
  • Metro Newspapers
    Graphic Artist, Editorial Production Manager
    Metro Newspapers Apr 1997 - Aug 2001
    San Jose, California, Us
    Responsible for layout and production of various award-winning newspapers including the Campbell Reporter, Los Gatos Weekly Times, Sunnyvale Sun, Cupertino Courier, Saratoga News, and sections of Metro. Produced editorial sections and four color cover designs. This position required constant communication and interaction with the publisher, editors and production staff to meet strict deadlines and high quality standards.Other skills acquired during my time at Metro Newspapers: Designed and typeset ads and speculative ads for Metro Newspapers and its other weekly and monthly affiliates • Editorial Production Assistant for the San Francisco Metropolitan bi-weekly publication • Responsible for the organization and layout of the Metro Santa Cruz Classified section • Produced illustrations periodically, including 4 color covers for community newspapers, inside editorial illustrations for Metro and Metro Santa Cruz and special advertising inserts.
  • Postmedia Network Inc.
    Graphic Designer
    Postmedia Network Inc. Jan 1995 - Oct 1996
    Toronto, On, Ca
    Graphic designer / production person at the Owen Sound Sun Times and the Beacon Times, Port Elgin. Helped with ad design, scanned photos, artwork. Laid out ads, worked on classifieds layout.
  • Edwards Safety
    Graphic Designer
    Edwards Safety 1994 - 1995
    Bradenton, Florida, Us
    Worked with the senior designer to produce marketing material for various Edwards products and the sales team. Came up with art work for sales incentives. Produced data sheets for various products. Also worked in the in-house print shop.

Cindy Couling Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Graphic Design
  • Georgian College
    Georgian College
    Graphic Design

Frequently Asked Questions about Cindy Couling

What company does Cindy Couling work for?

Cindy Couling works for Weeklys

What is Cindy Couling's role at the current company?

Cindy Couling's current role is Director of Creative Services (Weeklys and Metro.Agency).

What schools did Cindy Couling attend?

Cindy Couling attended University Of California, Santa Cruz, Georgian College.

Who are Cindy Couling's colleagues?

Cindy Couling's colleagues are Samantha Campos, Simone Wilson, Phaedra Strecher, Adam Childs, Michael Giotis, Josué Monroy, James Gringeri.

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