Chris Cousins Email & Phone Number

Chapel Hill, Nc, Us

Charlotte, Nc, Us

Charlotte, Nc, Us

Charlotte, Nc, Us

Charleston, Sc, Us

•Lead multiple teams of engineers and manage respective product backlogs to create amazing consumer experiences connecting real estate agents with home buyers and sellers. •Align multiple teams around a shared product vision.•Build Tableau dashboards using Amazon Redshift and PostgreSQL connections to support product decision making. •Streamline ad operations, maintain a large pool of advertising and behavioral data, test new website experiences, and build loyalty across a large portfolio of websites and visitors through value-add features.

Charleston, Sc, Us

•Led a multi-team approach to drive forward the vision of performance marketing and ad automation. •Launched products that supported scalable, high-performance advertising for our clients that resulted in a significant downward trend in cost per acquisition YoY.•Rapidly deployed CRO tests, created reporting infrastructure including ETL processes and reporting dashboard.

Charleston, Sc, Us

•Led a team of performance marketers managing a large annual budget for a portfolio of clients across search and social channels•Built a team of specialized engineers focused on digital marketing tools and automation. •Replaced one of the top five global Facebook partners with internal tooling while improving productivity

Charleston, Sc, Us

•Led a team of search marketers focused on generating leads for a rapidly growing client base. •Implemented processes focused on scaling digital marketing services without compromising performance. •Functioned across departments to train and educate employees on search marketing and digital analytics.

Charleston, Sc, Us

•Oversee online advertising budgets for over 150 clients across the United States and Canada.•Understand and Optimize multiple traffic sources including Google AdWords and Bing/Yahoo.•Identify opportunities to increase efficiency within client campaigns and the department.

Hilton Head Island, Sc, Us

Worked directly with President and CEO to develop business strategies, new revenue streams, pricing, and profitability of online marketing services. •Develop and maintain effective customized online marketing strategies for clients and prospects in diversified industries •Counsel and implement conversion best practices, effectively connecting online marketing with ROI•Managed simultaneous web development projects that create quality leads and conversions•Trained new and existing employees on solutions to increase the effectiveness of services and search marketing initiatives

Hilton Head Island, Sc, Us

Worked under VP to maintain effective online marketing strategies for all clients and conducted in-depth competitive analysis as is it relates to online presence to support client acquisition efforts. • Utilize a variety of metric tracking and diagnostic tools to assess the online marketplace, organic strategies, paid advertising strategies, and site structure• Monitored key performance indicators • Operate a variety of Content Management Systems• Understand, interpret and modify code on a variety of platforms• Ensure efficient accountability and tracking of all deliverables

Hilton Head Island, Sc, Us

Developed an in depth understanding of SEO/SEM and online marketing initiatives including content development, conversion optimization, quality link building tactics, social media, and video marketing.•Developed and maintained an intimate understanding of Google Analytics•Prepared monthly metric and deliverable reports for entire client base•Assisted in onsite optimization and content creation