Clare D. Email & Phone Number

Edinburgh, Scotland, United Kingdom

- Responsible for managing and embedding the social media strategy and framework in collaboration with Brand and Marketing teams- Collaborating with Brand and Marketing functions to identify content distribution opportunities across social media- Providing ongoing training for marketing teams, embedding industry best practices, and sharing latest trends and social media industry news- Overseeing paid social strategy with external media agency, budget and media planning, reporting, and forecasting- Engaging with and maintaining good relationships with wide range of stakeholders to senior levels within and outside the organisation

Edinburgh, Scotland, United Kingdom

- Managed Royal London Group's digital estate using Episerver content management system for adviser and consumer websites and internal intranet.- Led collaborative efforts with marketing teams, content teams, and subject matter experts to enhance the digital estate, implementing ad-hoc developments and content improvements.- Scoped and managed effective B2B campaigns across the digital marketing mix, conducting in-depth analysis and A/B testing to inform future strategies.- Executed end-to-end B2B multi-channel digital media campaigns across various modern media channels.- Designed and created diverse digital content for online communications (websites, social media, newsletters, podcasts, video, and emails) using Adobe Creative Suite applications while adhering to tone of voice and brand/design guidelines.

Edinburgh, Scotland, United Kingdom

My role was centred on supporting award-winning campaigns, with a particular focus on the Smarter, Safer and Greener marketing campaigns.- Defining measurement strategies and KPIs for social media activity.- Creating and managing social campaigns.- Proactively developing online engagement through social channels.- Overseeing paid social media to ensure maximum coverage and performance for spend.- Working closely with external agencies and project teams to ensure successful delivery of work on time, to budget and to a high standard .- Sharing best practice and providing social media training to Directors and senior civil servants.Key achievement:After creation and implementation of the social media strategy, I increased social media referrals to the PlayTalkRead website by 243% in three months.

Dundee, Scotland, United Kingdom

- Managed the production of website developments as directed by the Senior Communications Officer and in line with agreed policies and procedures.- Write, edit and proofread material for online communications to an excellent standard, ensuring consistency and compliance with the SSSC's key messages, quality standards, branding, design, accessibility following our house style guidelines and our plain language policy.- Ensure content is search optimised across digital assets.- Produced monthly website reports to assess activity is on track to meet the Strategic Plan.- Provided a digital photography/filming/audio recording service to support internal and external activity.- Supported the Strategic Development Department to use digital engagement in their work and advise on ways to use digital tools to support the SSSC.Key achievement:Creating and delivering social media training to colleagues within the Workforce Development team to become more engaging with stakeholders.

Dundee, Scotland, United Kingdom

- Planning and managing marketing activity for Subaru, Ssangyong and Mitsubishi brands inline with wider regional activity.- Effectively using Gemini and NetGear CRM systems to produce customer segments for targeted email lead generation campaigns.- Creating valuable and relevant content for the company blog, advertisements and social channels ensuring brand consistency.- Day to day management and ownership of social media channels.

Dundee, Scotland, United Kingdom

- Creating and editing content for a variety of online and offline communications.- Designing powerpoint presentations for student recruitment and international officers as an aid to help recruit students to the university.- Responding to enquiries and leads generated through email marketing campaigns.- Designing HTML email templates and sending these out using dotMailer.- Community management between prospective students and student recruitment officers.

Social Media Marketing

- Revealing Insight: Social Consumers - Social Content: Brand Storytelling - Creativity: Designing Social Content - Thinking.

Pg Dip Digm, Idm Postgraduate Diploma In Digital Marketing

Bsc (Hons) Digital Interaction Design, Interaction Design

Activities and Societies: - Student Class Rep 2009-2012 - Degree Show Fundraising Co-ordinator 2013 My undergraduate degree provided me.