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I love to build teams, brands, and products. I have a unique balance of operational and creative aptitude that I apply to translate strategies to actionable business objectives. I lead and drive alignment and execution within an organization. I solve problems. I build and keep lasting relationships. I am the glue that holds a business together.My diverse leadership background comprises every aspect of creating and growing brands, including strategic planning, brand and product strategy, product development, operations and supply chain, sourcing, manufacturing, and business development. I have successfully managed all facets of an industry-leading global lifestyle consumer goods brand, through tailwinds and headwinds, from startup to acquisition. I have architected organizations, processes, and tools within dynamic growth environments and highly competitive industries. I am a veteran of countless innovations and product introductions who is equally adept at management and hands-on execution.
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Founder And PrincipalKestrylPortland, Or, Us -
Founder & PrincipalKestryl Jan 2016 - PresentKestryl is a collective of brand experts, product innovators, and operators with decades of experience building and growing successful consumer brands in multiple industries and categories.Our combined resume and client list includes some of the most iconic brands in the world.Our services range from strategic planning and brand strategy to full product creation, from concept to delivery.Strategic PlanningBrand & Product StrategyProduct Development & SourcingDigital StrategySales & Go-to-Market PlanningRetail ConsultingBusiness OperationsBusiness Development & Strategic PartnershipsM&A Preparation & SupportBoard AdvisoryShort- and Long-term EngagementsClient list available in confidence.kestryl.us -
Strategy & Commercial DirectorWith/Anima Jul 2023 - Present -
Co-FounderRetrograde Motoring Jan 2016 - PresentMotoring-focused lifestyle brand celebrating old-school motoring design and culture.@retrogrademotoring -
Partnerships & Community DevelopmentPorsche Digital Apr 2022 - Jun 2023Ludwigsburg , Baden-Württemberg, DePartnership and community development for the digital auto enthusiast ownership platform marqued.com.Strategy, sourcing, business development, event planning, and activation. -
Head Of Sales, Marketing, And OperationsAvant-Garde Collection May 2021 - Feb 2022Manage a high-volume, independently owned business recognized as a top seller of enthusiast and collectible vehicles on the auto industry's leading digital auction platform. Direct key functions such as business development, sourcing, sales, service, marketing, and client support. Translate the company's vision into actionable objectives, ensuring sustained growth in a competitive and dynamic market. -
Coo & CfoDirty Labs Feb 2020 - Jul 2021Portland, Or, UsFounding team member with a broad range of responsibilities, primarily focused on building structure, systems, and tools to support operations from day zero, including financial planning, budgets, supply chain, e-commerce, customer service, and general problem-solving. Heavy fundraising and business development. -
Head Of Corporate DevelopmentBookbyte Jun 2018 - Feb 2020Salem, Oregon, UsTwo primary areas of focus, in sequence, with the goals of efficiency and diversification for a market-leading privately-owned business in a niche market (textbook rentals on Amazon):1. Detailed evaluation of core business, including SWOT, resources and capabilities, key business functions and processes, management team, and company culture. Make recommendations to streamline alignment, efficiency, and effectiveness within the management team and across the company. Lead strategic planning discussions with the management team.2. Create a framework for quant/qual evaluation of potential opportunities to expand beyond the company's core business, based on its resources and capabilities. "Make or buy" assessment. Identify potential market opportunities and/or strategic partners. Initiate and own outreach, discussion, and evaluation of potential strategic alignments. Manage the beta launch of a product line expansion on Amazon. Create a business case and launch the framework for a new brand called Rentful, as a B2B/P2P sharing/rental marketplace. Mentor an MBA intern to support all of the above. -
Chief Operating Officer000 Media Jan 2017 - Aug 2017San Rafael, Ca , Us -
Chief Operating OfficerLuftgekühlt Jan 2017 - Jun 2017 -
General Manager (Coo)Incase Jul 2013 - Nov 2015Tustin, California, UsPartner with BOD, CEO, and executive management to establish corporate strategies, budgets, plans, and policies. Plan, direct, and drive prioritization and execution throughout the organization. Responsible for day-to-day operation of the company, including direct oversight of the executive team and P&L ownership. Establish and maintain credibility throughout the organization and with the BOD as a critical thinker, an effective developer of solutions to business challenges, and a leader by words and actions. Establish and keep high-level relationships with clients, suppliers, and other strategic partners. Corporate contact point for legal matters, managed in conjunction with outside counsel (e.g., intellectual property, legal contracts, general corporate matters). -
Senior Vice President, Business DevelopmentIncase Nov 2012 - Jun 2013Tustin, California, UsLead corporate strategic planning initiatives. Identify and spearhead growth opportunities consistent with the company’s overall strategy, including establishing and developing new strategic partnerships, new product category opportunities, new channels (e.g., B2B), and general business development. Own the execution of contracts and agreements, including contract review and negotiation. Project scope definition, planning, and ownership from concept to commercialization. Drive interdepartmental alignment and execution. -
Senior Vice President, General Manager Design StudioIncase Nov 2010 - Nov 2012Tustin, California, UsStrategic planning in partnership with executive management colleagues. Identify and implement tools and infrastructure to support and manage Incase's ever-growing global business, with heavy emphasis on the company's RD&D org structure and processes, including company calendars and go-to-market planning. Lead key recruiting initiatives, mentor, and manage staff and overall business operations of San Francisco office with 40+ team members. -
Senior Vice President, ProductIncase Mar 2010 - Nov 2010Tustin, California, UsLead the teams responsible for all things product. Assume direct responsibility for managing ID and graphic design teams while continuing to manage all other product-focused structure, staff, and processes for teams based in San Francisco and China. Responsible for all matters related to supplier sourcing, costing, compliance, production, and quality. Responsible for general management of San Francisco office, including direct management of administrative team and recruiting initiatives. Manage roughly 40 employees in total. Regular travel to Asia (20%-25%). -
Vice President, Product Development And SourcingIncase Mar 2009 - Mar 2010Tustin, California, UsManagement of all product-focused structure, staff, and processes, including product management, product development, sourcing, and production, with teams based in San Francisco and China. Ownership of all matters related to supplier sourcing, costing, compliance, production, and quality, as well as general management of San Francisco office, including direct management of administrative team. Total staff of 20+. Roughly 30% travel to Asia. -
Vice President, ProductionIncase Mar 2008 - Mar 2009Tustin, California, UsDefine and formalize product management and product development departments for the first time at Incase. Architect new product creation processes and tools. Recruit and staff new departments (all levels) from the ground up. Maintain responsibility for all matters related to supplier sourcing, costing, compliance, production, and quality. Open Incase China office. Responsible for global team of 15-20 employees (and growing rapidly). Extensive travel to Asia (roughly 50%). -
Vice President, OperationsIncase Jul 2006 - Mar 2008Tustin, California, UsDefine, staff, and grow a team of 12 responsible for all aspects of operations management, with an emphasis on scaling the company's supply chain to keep up with customer demand (existing customers and growth opportunities). Source, audit, activate, and manage contract manufacturers in Asia. Generate comprehensive supplier guidelines to maintain and measure cost, service, quality, and other key business metrics. Collaborate with product and sales teams on seasonal and device-dependent product roadmaps and new product developments and transitions. Extensive face time with both customers and suppliers. 50%+ travel to Asia. -
Director Of Planning And PurchasingIncase Jul 2005 - Jul 2006Tustin, California, UsDefine and develop data-driven supply chain management tools and reporting. Collaborate with design and sales teams on assortment planning, new product developments, and transitions. Frequent meetings with customers to discuss supply planning and anticipated production needs. Frequent travel to China to establish and oversee outsourced manufacturing partnerships. Establish departmental SOPs. Regular executive reviews and briefings. Roughly 50% travel to Asia. -
Operations ManagerIncase Jul 2004 - Jul 2005Tustin, California, UsDefine and implement data-driven processes to support a growing supply chain: demand and supply planning, purchasing, logistics, and inventory management. Plan and implement operational goals, policies, and metrics. Recruit and staff an experienced operations team from the ground up. Extensive face time with customers to collaborate and negotiate for demand/supply planning and new product launches. -
Product And Supply ManagerIncase Mar 2004 - Jul 2004Tustin, California, UsCreate and manage a formal company calendar and product roadmap. Oversee supply chain/order fulfillment for Apple and wholesale accounts. Manage e-commerce. Provide impeccable customer service and communication to customers and consumers. Define and implement processes for sales order management, point-of-sale data analysis, demand and supply planning, purchasing, sales, and cash flow. Create and manage tools for measuring forecast variance, order fill rates, and other basic business metrics. -
Inventory Planner And Store Planning ManagerSmith And Hawken Dec 1999 - Mar 2003UsDemand planning and inventory management for multiple product categories with annual sales from $10M to $25M. Systems development, testing, and implementation, including a new merchandise replenishment system. Merchandise management systems expert and designated trainer for new team members. New employee mentor and process improvement committee leader. Corporate Employee of the Quarter, Q3 2001. -
Assistant Buyer & Allocation AnalystThe Walking Company Holdings, Inc Jul 1997 - Nov 1999Santa Barbara, Ca, UsProduct selection, demand planning, purchasing, and inventory management. Manage multiple merchandise classifications, including assortment selection, sales projections, product allocation and inventory liquidation for roughly $20M in annual sales. Optimize sales and margin performance through retail store profiling and modeling. Develop and assort private label products, including packaging design and copywriting.
Christian Harrell Skills
Frequently Asked Questions about Christian Harrell
What company does Christian Harrell work for?
Christian Harrell works for Kestryl
What is Christian Harrell's role at the current company?
Christian Harrell's current role is Founder and Principal.
What is Christian Harrell's email address?
Christian Harrell's email address is c.****@****mac.com
What is Christian Harrell's direct phone number?
Christian Harrell's direct phone number is +141547*****
What are some of Christian Harrell's interests?
Christian Harrell has interest in Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Christian Harrell known for?
Christian Harrell has skills like Product Development, Product Management, Supply Chain Management, Forecasting, Management, Business Development, Manufacturing, Sourcing, Strategic Planning, Strategic Partnerships, Supply Chain, Retail.
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