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Innovative player/coach with PreSales Engineering, Product Marketing and Product Management experience in software, SaaS and IoT markets. Highly collaborative and impactful with a relatively broad technology & business skill set.
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Global Presales DirectorThalesSunapee, Nh, Us
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PrincipalIndependent Consultant Apr 2024 - Present
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Global Presales DirectorThales Jul 2019 - Apr 2024Meudon, Île-De-France, FrLed Global PreSales Solution Engineering Team covering Software Monetization (SM). Consistently achieved or exceeded sales quotas & operational goals. Had a worldwide player/coach role which included individual contributions, presales team & cross-functional team management. Helped to transform team from classical Presales Engineering to customer value-driven Solution Engineering facilitating the Buyer's Journey with heightened business acumen - "Technical Business Consultants". Leveraged generative AI tools to develop several customer-specific "Case for Change" proposals with deep insight into relevant business challenges, high priority solution proposals and preliminary business cases. Developed & implemented several product, solution engineering & sales improvement initiatives. Improved new product & release field readiness. Shortened sales cycle times, improved win-rate & improved customer lifecycle success.
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Principal ConsultantSoftap Solutions 2018 - Jul 2019
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Director, Presales Solution EngineeringFlexera Software 2011 - 2018Itasca, Illinois, UsLed North America-based PreSales Solution Engineering Team covering Software Monetization (SWM) and Software Composition Analysis (SCA). Consistently achieved or exceeded sales quotas & operational goals. Had a player/coach role which entailed individual contributions, presales team & cross-functional team management. Devised & implemented several product, solution engineering & sales improvement initiatives. Improved new SE ramp-up time 3-6x. Improved new product & release field readiness. Shortened sales cycle times, improved win-rate & improved customer implementation success. -
Free-X Product ManagementPtc 2010 - 2011Boston, Massachusetts, UsDeveloped & implemented a strategy to optimize the Free-X (free, freemium & trial) software portfolio, improve conversions and achieve incremental revenue. Developed & implemented a strategy to improve eStore performance, grow online sales & improve sales productivity. -
Product Marketing & Product ManagementCadence Design Systems 2002 - 2010San Jose, California, UsLed development & execution of corporate-wide marketing strategies & plans, product/service/solution roadmaps, product/solution introductions, early adopter programs, go-to-market plans, pricing/packaging/licensing strategy, ecosystem/partner strategy, business model strategy, channel marketing strategy, sales training, business reviews, budget management, project management, marketing effectiveness measurement & career training. -
Business Development & MarketingInformix Software 2000 - 2001Built & led a team providing partner program development & execution, securing Informix DB certification & joint marketing for hundreds of 3rd party IT applications. Acquired by IBM.
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Co-FounderSoftap Corporation 1999 - 2000Initial start-up team member for client-side and hosted SaaS pricing & licensing software/service offering specifically developed for the high-end technical software market.. Developed & pilot-tested business concept, developed scalable infrastructure & prototype, developed business plan, secured financing commitment & captured initial accounts.
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Business Development & Services Practice ManagementCadence Design Systems 1998 - 1999San Jose, California, UsRamped strategic customer base for advanced IC design platform from 2 to 17 in 9 months. Developed packaged methodology service offerings and captured $1.2M of new business in 6 months.
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Business Model DevelopmentMentor Graphics 1996 - 1998Wilsonville, Or, UsDeveloped, pilot tested and implemented new software pricing and licensing system that achieved 50% to 200% revenue increase in the first year and provided new, valuable insight into customers’ product usage patterns.
Mike Costa Skills
Mike Costa Education Details
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University Of Massachusetts DartmouthElectrical Engineering
Frequently Asked Questions about Mike Costa
What company does Mike Costa work for?
Mike Costa works for Thales
What is Mike Costa's role at the current company?
Mike Costa's current role is Global Presales Director.
What is Mike Costa's email address?
Mike Costa's email address is mi****@****sta.com
What is Mike Costa's direct phone number?
Mike Costa's direct phone number is +141577*****
What schools did Mike Costa attend?
Mike Costa attended University Of Massachusetts Dartmouth.
What skills is Mike Costa known for?
Mike Costa has skills like Business Analysis, Business Planning, Business Strategy, Competitive Analysis, Product Marketing, Marketing Strategy, Market Requirements Documents, Product Requirements, Solution Architecture, Software Licensing, Saas, Go To Market Strategy.
Who are Mike Costa's colleagues?
Mike Costa's colleagues are Mihai Zanfir, Colin Burnside, David Zhang, Flamant Eric, Hervé Troadec, Hadron Ravager, Driss Tayebi.
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