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Chris is a tourism leader with over 20 years of experience in the visitor economy across Australia and New Zealand. His proficiencies span sales, marketing, coaching, consulting, project management, business development, visitor servicing and technology solutions. Most recently Chris oversaw operations across both Australia and New Zealand for tourism technology provider - Tourism Holdings Pty Ltd. With previous experience from launching a Melbourne-based tourism startup - Discover Melbourne, Chris brings practical insights to successful tourism business operations, particularly around growth. His strengths-based approach fosters team engagement and goal achievement.
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Program ManagerBookitMelbourne, Vic, Au -
National Sales ManagerGet Lost Travel Group Jul 2024 - PresentMelbourne, Victoria, Australia -
Destination Manager AustraliaSmartvisit Dec 2023 - Jul 2024AustraliaChris was approached to lead Smartvisit's charge in Australia. Primarily focused on rolling out the modern day digital wallet solution. Chris's approach focuses on collaborating with organisations to understand their challenges, weather it be visitor engagement, dwell time, spend in destinations, greater understanding of visitor behaviour or just generating revenue.Smartvisit fuses physical experiences with digital experiences resulting in an enhanced visitor experience. Encompassing digital guides, ticketing purchase and fulfilment, bundling and packaging, immersive storytelling, way finding as well as location based notifications. -
Operations Manager - Aus & NzTourism Holdings Nov 2022 - Dec 2023MelbournePromoted within the company to lead the tourism technology initiatives spanning Australia and New Zealand. Leading a specialised operations group comprising more than 20 members across three countries.Chris oversaw and engaged key stakeholders across a diverse range of eight brands encompassed within the company's technology portfolio.By creating and nurturing key industry partnerships with local councils, destinations, technology providers, and relevant travel platforms, Chris was able to not only maintain, but grow the buisness. -
General Manager - Bookit NzTourism Holdings Jan 2021 - Jan 2023New ZealandIn 2021, Chris led a significant transition for the company, upgrading its tech offerings, launching new products, and forming key partnerships. The focus was on enhancing digital support for New Zealand tourism businesses in the modern landscape.Working closely with stakeholders like i-SITE NZ, Holiday Parks Association, and major RTOs, Chris facilitated the rollout of BookIt's comprehensive technology platform—a 'one-stop shop' solution for diverse tourism entities nationwide, crucial as the industry enters the recovery phase. -
Managing DirectorDiscover Melbourne Oct 2019 - Sep 2021Melbourne, AustraliaChris took the lead in launching and developing the Melbourne-based tourism startup, Discover Melbourne. He played a pivotal role from the very beginning, overseeing everything from concept creation and design to shop setup, launch, day-to-day management, and ongoing operations.Discover Melbourne introduced a unique approach, combining face-to-face tourism booking services with digital support. This service offered an extensive range of tourism businesses, both large and small, spanning Melbourne, Regional Victoria, and across Australia.The demand for this service became evident within the startup's first month of operation, a remarkable achievement for any business. Within just four months, the company had a clear pathway to sustainability and success, until the unexpected challenges posed by the COVID-19 pandemic emerged. -
Project Manager - Customer & TechnologyCity Of Stonnington Jul 2020 - Dec 2020Melbourne, Victoria, AustraliaFollowing the recent completion of Prahran Square, situated in the core of the City of Stonnington municipality, an effort was initiated to introduce a contemporary, concierge-oriented method for addressing general council inquiries, providing business support services, and enhancing visitor engagement. The Project Manager role supervised the complete project end to end. It involved management of both internal and external stakeholders, formulation of the conceptual design, operational implementation, and achievement of the essential outcomes required to facilitate the organisational shift towards the 'One Stonnington' transformative concept. -
Destination ConsultantTourism Holdings Dec 2018 - Jan 2020New ZealandEngaging in collaborative consultations with destinations, visitor centers, and local operators, the initiative aimed to enhance commercial efficiencies, foster innovative visitor experiences, and establish self-sustaining capabilities. This involved meaningful discussions with destinations to address their unique challenges, optimising processes at visitor centres, and sparking innovation among local operators. The result was tailored strategies empowering each entity to thrive and achieve self-sustained growth. -
Area Manager Vic/SaAustralian Visitor Centres Nov 2017 - Nov 2018Vic/SaIn this capacity, the responsibilities encompassed the comprehensive management of operations in both Melbourne and Adelaide. This involved supervising the daily activities across three distinct locations. The role entailed various crucial aspects, including budget management, recruitment processes, facilitating developmental training, driving sales and marketing endeavors, and fostering engagement with key stakeholders. -
Melbourne Visitor Centre - ManagerAustralian Visitor Centres Jun 2014 - Nov 2017Melbourne Area & AustraliaA significant emphasis was placed on effectively managing the complete commercial operation at the Melbourne Visitor Centre. A prominent component of this operation was "Best of Victoria," the renowned tourism booking service situated within the globally acclaimed visitor centre located at Federation Square in Melbourne's heart. With an annual visitation of nearly one million, the environment was characterised by its rapid pace, demanding an exceptional level of multitasking proficiency. -
FounderThe Nook Records Jun 2006 - Aug 2014New ZealandCentered on music and vinyl, this compact enterprise centered on niche vinyl releases, DJ services, equipment rental, and promotional efforts. Operating as an online platform, it catered to a specific audience within the music community.While simultaneously pursuing his tourism career, Chris managed this micro business for a span of eight years. However, he eventually opted to take a step back and allocate more of his attention to his involvement in the tourism industry.The record collection built over two decades remains in tact and is still growing! -
Assistant Program ManagerAccor Plus Aug 2013 - Jul 2014Melbourne, AustraliaTasked with strategizing and carrying out the comprehensive onboarding process for all fresh recruits designated to the Melbourne site. This encompassed overseeing the seamless implementation of a thorough 5-day training regimen and subsequently providing consistent follow-up support, inclusive of ongoing coaching and skill enhancement, aimed at facilitating their seamless transition into permanent roles.In close collaboration with the Program Manager, Chris played a vital role in instilling a culture of continuous improvement within the entire Melbourne team. His efforts were pivotal in consistently propelling the team to not only meet but surpass their Key Performance Indicators (KPIs), with a paramount focus on achieving and even exceeding the financial targets that were set. -
Loyalty Consultant & Call CoachAccor Plus Aug 2012 - Aug 2013Melbourne, AustraliaManaging a database of members and facilitating new member sign ups through direct selling to the public, ex-guests & businesses. With the other half of the time call coaching and mentoring new staff until they became permanent. I was quickly established as a key employee for the company and was rewarded with development and career progression. -
Retail Store ManagerSta Travel Oct 2010 - Sep 2012Monash University CaulfieldThe role involved complete ownership of the branch, including overseeing four full-time travel advisors and ensuring store budget adherence. Responsibilities extended to staff training, financial reporting, banking compliance, issue resolution, and maintaining top-notch customer service. -
Travel ExpertSta Travel Oct 2009 - Oct 2010The Travel Expert role at STA Travel was primarily sales-driven, demanding in-depth knowledge of our products and services. With experience in both the National Contact Centre and retail stores, responsibilities included sales, customer service, banking, staff training, local marketing, brand recognition, supplier liaison, and contributing to company initiatives like policy and product development. -
Retail ManagerNinth Grange Group Feb 2008 - Nov 2009Melbourne, AustraliaThis high end bottle-shop focused mainly on wine from both local and international regions. The role required all day-to-day tasks to successfully run the retail stores operation. Opening/closing procedures, sales promotions, liaising with reps & winemakers, rosters, cash-up, stock control. By sufficiently executing these responsibility, Chris ensured the store was meeting budget, following current trends within the industry and offering products that supported those trends. -
Food&Beverage Team LeaderAccorhotels Mar 2006 - Feb 2007Grand Mercure Swanston HotelChris was head hunted for this role by the General Manager of the hotel at the time. He brought him in to establish & implement the changes required to improve the profitability of the food & beverage department. After a very successful relaunch & complete overhaul of products & procedures Chris went on a one year working holiday -
Bar ManagerBase Jan 2005 - Mar 2006Wellington, Wellington Region, New ZealandDuring his time at Base Backpackers, he worked in various aspects of the business. Chris was mainly responsible for the running of the bar & was required to fulfil a variety of tasks on a daily basis. These included staff management & training, rosters, stock control, all accounts receivable & payable, meeting all KPIs as set by head office and manage the entertainment acts and of course general bar duties. Chris was posted to Wellington, New Zealand for a 6 month period to help turn the bar around, a very demanding role, but one that left him feeling proud of his accomplishments and results at such a young age.
Chris Ritchie Skills
Chris Ritchie Education Details
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Digital Marketing -
Small Business Management -
New Zealand School Of TourismTourism, Travel & Business
Frequently Asked Questions about Chris Ritchie
What company does Chris Ritchie work for?
Chris Ritchie works for Bookit
What is Chris Ritchie's role at the current company?
Chris Ritchie's current role is Program Manager.
What is Chris Ritchie's email address?
Chris Ritchie's email address is cm****@****.com.au
What is Chris Ritchie's direct phone number?
Chris Ritchie's direct phone number is +614301*****
What schools did Chris Ritchie attend?
Chris Ritchie attended Rmit University, Swinburne University Of Technology, New Zealand School Of Tourism, Wanganui Collegiate School.
What are some of Chris Ritchie's interests?
Chris Ritchie has interest in Photography, Wine Culture, Travel, Vinyl.
What skills is Chris Ritchie known for?
Chris Ritchie has skills like Sales, Customer Service, Tourism, Relationship Mangement, Sales Management, Account Management, Travel Management, Training, Leadership, Retail, Budgets, Team Leadership.
Who are Chris Ritchie's colleagues?
Chris Ritchie's colleagues are Esther Goldsworthy, Ari Matula.
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Chris Ritchie
Pennant Development Manager At Fitzroy Victoria Bowling & Sports ClubGreater Melbourne Area1ukphotodistro.co.uk
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