Catherine Leblanc Email & Phone Number

Chicago, Il, Us

United States

Lead the ideation of B2B marketing campaigns that drive key business initiatives. Drive the completion of all B2B marketing creative and catalog including print and digital. Support sales team with materials and communication of all B2B marketing activity. Lead tradeshow planning and execution. Develop the B2B lead generation strategies. Track and analysis campaign results

Managed in-depth website data analysis, evaluation, and tracking for company and partner vendors. Oversaw trade publication relationships, including creation and deployment of press communications. Directed internal bulleting communication pieces; managed e-newsletters and internal portal platform. Built and managed relationships across divisions, vendors, business partners and external industry contacts.Lead Editor, Retailer e-newsletter: Created and executed trade show items and… Show more Managed in-depth website data analysis, evaluation, and tracking for company and partner vendors. Oversaw trade publication relationships, including creation and deployment of press communications. Directed internal bulleting communication pieces; managed e-newsletters and internal portal platform. Built and managed relationships across divisions, vendors, business partners and external industry contacts.Lead Editor, Retailer e-newsletter: Created and executed trade show items and promotional events planning. Collaborated with team to create internal sales support pieces, presentations, and other internal documents. Proactively participated in marketing meetings, e.g., vendor, show marketing, and national sales meetings. Built and managed relationships across divisions, vendors, business partners and external industry contacts. Show less

Managed and executed marketing campaigns and print collateral, e.g., email, public relations, social media, web. Tracked, analyzed and reported on marketing initiatives; took on leadership role that included project-managing marketing campaigns, as well as showroom marketing. Built creative direction for marketing communications, e.g., emails, web content, print, sales sheets, newsletters.

Represented 7 fabulous wholesale gift lines: Alexa's Angels, Lolita by Avanti Linens, Mud Pie, CR Gibson/Iota, SwitchFlops by Lindsay Phillips, Scene Weaver, S.T.A.M.P.S.

Managed and directed inside sales team, in addition to company’s agencies, outside sales reps and brokers. Created sales programs; serviced sales agencies with email updates, conference presentations, samples packets. Presented assortments to key accounts and independent retailers; face-to-face presentations, conference calls. Established and developed relationships with businesses, sales reps, retailers and agencies. Led and conducted agency reviews, recruitment, training and development… Show more Managed and directed inside sales team, in addition to company’s agencies, outside sales reps and brokers. Created sales programs; serviced sales agencies with email updates, conference presentations, samples packets. Presented assortments to key accounts and independent retailers; face-to-face presentations, conference calls. Established and developed relationships with businesses, sales reps, retailers and agencies. Led and conducted agency reviews, recruitment, training and development. Developed, managed and distributed tradeshow merchandising instructions. Show less

Managed the bridemaids department and Receiving/Shipping room. Presented and closed sales of bridal, bridemaids and accessories items. Implemented visual merchandising changes when needed. Analyzed merchandise for approval. Trained and mentored new employees. Monitored progress of new orders. Assisted with opening and closing procedures.

Hoffman Estates, Illinois, United States

Throughout my years at Sears, I was responsible for assisting in the execution of the designs of women's and children's private label lines through product specifications and communications with overseas vendors and buying offices. Communicated with the our buying offices on product specifications and approvals through development and production within established calendar. Responsible for research, develop proposals, and supervise the design process.

Bachelor Of Arts, Fashion Marketing And Management

Activities and Societies: GPA 3.8/4.0

Associate Of Arts, Physical Education

Activities and Societies: Phi Theta Kappa Society Dean's List 2 Years - Volleyball