Carlos Monserrate Peña Email & Phone Number

Barcelona, Cataluña, España

Barcelona Y Alrededores, España

With the aim of defining a completely new CRM strategy with our customers, VGED lunched two different projects. As a business project manager I am responsible of both implementations: - New Customer Data Warehouse; generate a single point of truth, achieve a customer 360º view, ensure the data quality. - Salesforce Marketing Cloud; set up the SF marketing campaign tool that enables each brand to approach the right customer, at the right time, communicating the right message.

Barcelona Y Alrededores, España

Main tasks:Managing a UE automotive pioneer digital project based in offering discounts ad hoc to our clients through our Volkswagen website, generating efficiencies that directly impact the consolidated income statement. - Analyzing improvement opportunities and subsequent implementation and follow up.- Supporting the Spanish sales network (dealers & sales managers) to implement the campaign along the Spanish territory. - Coordinating Spanish and German agencies to achieve the goals set by head quarters.- Defining and analyzing digital environmental KPI’s, giving support to the advertisement department. - Co-managing a local digital project in the marketing scope; “web mobile improvement”.

Barcelona Y Alrededores, España

Main tasks:- Market and competitors analysis in three different levels:- Analyze the Spanish market evolution, such as brands and models performance. There is a special review for electrical registrations.- Evaluate the brands tactical effort. For ex: Which are the current promotions and their mix.- To check car visual prices and specifications like Co2 emissions, fuel consumption, engine, comfort, safety and convenience characteristics. - Monthly reports summarizing all mentioned before. The most important ones are: Master Segment’s analysis, Price Index, Price Index Evolution, Tactical Support Evolution and Daily registrations. - Update all databases, which are necessaries for the Product Managers daily tasks.Giving support to many marketing sections, from Product to Advertisement and CRM as well.

Barcelona Y Alrededores, España

Main tasks:- To organize, coordinate and monitor all the promotions and sales worldwide.- Daily reports to the marketing department about the sales performance.- To evaluate all price variations due to promotions proposals.- Managing and controlling the stock for France, Belgium and Luxemburg areas. - Ensuring every shop has the correct garments and analyzing all the stock variations.

Main tasks:- To analyze and summarize the sales performance.- To find new suppliers.- Administrative tasks like (transmit orders to the factory)

Master Internet Business, Digital Strategy

Social Media / Digital innovation / Content and strategy management / Design and usability / Internet technology / Analitycs / Mobile &.

Degree In Business Management, Marketing