• Monitored and analyzed key performance metrics, including a 20% increase in view traffic, 7.5% rise in engagement rates, and a10% boost in new users over a 6-month period. Provided data-driven recommendations that enhanced algorithm efficiency andimproved content reach by 5%• Designed and implemented a competitor analysis dashboard, conducting daily quality assurance checks on over 300 content postsacross platforms. Improved detection of content anomalies and commonalities by 30%, ensuring alignment with platformstandards and user expectations• Created and executed targeted social media ad strategies that resulted in a 15% increase in ad engagement Aligned campaignswith company objectives, enhancing brand visibility and audience retention by 15%• Monitored emerging content trends and best practices, providing actionable recommendations that improved data analysisaccuracy by 10% and increased content engagement by 13% across targeted campaigns• Delivered detailed weekly and monthly cadence reports, analyzing trends that contributed to a 20% improvement in crossfunctional team decision-making. Presented actionable insights that guided a 10% increase in content performance KPIs.

As a social media content creator, I create, curate and post content that has attracted 165k+ followers. Overall, I have achieved 5.7M+ likes with 31.7M+ views ranging in different genres from Pop Culture to Mental Health information and service.

Collaborated with various brand and creator teams to bring a lens of content and trend expertise to content promotions aimed atengaging and retaining target audiences, targeted audience segmentations using the Google Ads platform to accurately conveymarketing message• Applied intermediate HTML skills to update 15 responsive web pages and optimize user interfaces, resulting in 12%improvement in accessibility and 20% increase in CTR• Utilized multiple CMS software platforms, including HubSpot and Hootsuite, to manage and curate content libraries, resulting in35% improved management and publishing efficiency• Monitored and evaluated the performance of dozens social and web campaigns post end-date using Google Analytics, achievingan overall 20% improvement in key metrics, and enriched 150 priority keywords across all marketing materials using SEMRush• Ensured brand consistency by translating high level concepts/information into engaging content via multi-perspective storytellingin UX content writing for web, as well as copywriting for blogs and social long form content

Applying my business acumen and entrepreneurial skills, I oversaw 3D printing of props and accessories from multiple pop culture franchises. I also create and implement multi-channel marketing campaigns to attract avid fans to customized purchases on Etsy via social media as well as web ads.

Took 6 months at the beginning of COVID, post grad, to develop my skills and take multiple online courses from Google, Hootsuite, Hubspot, Syracuse University, and UC Berkely in the fields of social media management as well as digital marketing.

• Executed multiple cross-platform micro-community social campaigns driving 100K impressions in 6 weeks organically,optimized paid media with FB Ads Manager and Instagram Ads data, as well as YouTube Channel Management• Generated 2 pieces of daily, 5 pieces of weekly, and 25 pieces of monthly content to be posted across all social platforms,strategically targeting different audiences based on the platform• Increased in social presence 20% and engagement by 12% in three months with organic social listening