As a Certified Professional Coach, Peg McDermott specializes exclusively on career growth, career transition and leadership development for professional women.Through her coaching company, True North Coaching, Peg has helped her clients grow in their current careers or transition to more fulfilling work. She enjoys working with a diverse clientele ranging from executives, business owners, managers, entrepreneurs, consultants and other coaches.Peg has over 20 years of management experience in the broadcast media, advertising, and interactive marketing industries. She has served as vice president for one of the top 10 interactive marketing agencies in the Washington DC market and also co-founded and served as president for an award-winning full service marketing communications agency in the DC Metro area. Before making a change to the advertising industry, Peg held management positions for CBS television.Peg holds a B.S. degree in Communications Studies from Oswego State University in New York and received training from the Dale Carnegie Institute and Coach Training Alliance, one of the top coach training organizations in the US and abroad and accredited by the International Coach Federation.She is a member of the International Coach Federation, Coachville, International Association of Coaches and Toastmasters International.

(Helped grow this interactive marketing agency into one of the top 13 in the DC Metro)• Manage in excess of $2.5 million in annual billings• Extensive account management on all company Web initiatives• Pro-active strategic role with clients on increasing billings using the Internet• Developed more streamlined and efficient internal processes• Overall day-to-day team, workflow, and account management• Manage overall company profitability• Hiring and employee motivation/management/growth• Support in new business efforts---budgeting/proposals/pitches• Manage all on-going projects with production and design teams