Peg Mcdermott

Peg Mcdermott Email and Phone Number

Maximizing ROI through Strategic Web Design and Digital Marketing Campaigns - Driving Business Growth with Proven Results @ COGO Interactive
chantilly, virginia, united states
Peg Mcdermott's Location
Washington DC-Baltimore Area, United States
Peg Mcdermott's Contact Details

Peg Mcdermott personal email

n/a
About Peg Mcdermott

Deep experience in digital marketing with a focus on digital strategy and tactics including website design and development, SEO, social media marketing, and email outreach.Expert in developing lead generation channels for clients in residential construction, healthcare and professional services. Specializing in online marketing strategies that match business goals, target markets, unique products or services, and positioning. All this and good manners too!Specialties: Specific areas of expertise:• Web Design & Development• Lead Generation• Linkedin Marketing & Sales Strategy• Social Media Marketing• Brand and Identity Development • Search Engine Marketing • Search Engine Optimization• Email Marketing• Strategies to track lead conversions• ROI on current media/advertising plan

Peg Mcdermott's Current Company Details
COGO Interactive

Cogo Interactive

View
Maximizing ROI through Strategic Web Design and Digital Marketing Campaigns - Driving Business Growth with Proven Results
chantilly, virginia, united states
Website:
cogoresults.com
Employees:
2
Peg Mcdermott Work Experience Details
  • Cogo Interactive
    President
    Cogo Interactive Feb 2009 - Present
    Washington D.C. Metro Area
    COGO Interactive is a leading-edge digital marketing agency that specializes in inbound marketing and lead development for B2B companies in Technology, Professional Services and Healthcare. We are experts in web design & development, search engine optimization, and social media marketing. Our business team has deep sales, marketing, and web experience that we put to good use for our clients. Our goal is to qualify, capture, and convert prospect leads using today’s web, search, and social media marketing technologies.In today's competitive business environment, it's all about ROI and we provide the tools that can measure the effectiveness of your current online ‐ and traditional ‐ marketing and advertising plans so you can dump what isn't working and target the media that is showing a strong return.Our team is made up of award-winning web experts and marketing veterans with over 50 years of combined experience in developing winning and measurable marketing strategies.
    View
  • Ecendant Interactive
    Vice President
    Ecendant Interactive Mar 2003 - Feb 2009
    Vice President•Manage in excess of $2.5 million in annual billings •Developed more streamlined and efficient internal processes •Overall day-to-day team, workflow, and account management•Team communications/accountability•Manage overall company profitability•Hiring and employee motivation/management/growth•Support in new business efforts---budgeting/proposals/pitches•Extensive account management on all company Web initiatives•Pro-active role with clients on increased billings and account service•Approve billing for all jobs and agency contracts•Manage to company business plan and annual goals •Work with VP of Finance on monitoring of: - profit margin expectations - minimization of write-offs•Manage all on-going projects with production and design teams•Timeliness of billing workflow and job completion
  • Imago Communications
    President
    Imago Communications Sep 1996 - Dec 2002
    President and Founder of this award-winning marketing and graphic design agency. Managed billings in excess of $3 million. Oversaw creative and technical teams on all business initiatives from concept to completion. Consulting with clients on corporate identity, brand marketing and advertising strategies, product development and customer relations. Successfully managed corporate and product branding campaigns, and marketing communications plans that include the development of tradeshow exhibits, marketing and sales collateral, Web development and vendor and print coordination. Developed production and account management systems that provided the tracking mechanisms and metrics needed to meet deadlines and manage all aspects of the account relationship. Oversaw all aspects of operations and systems management. Hired and managed design teams, account managers and business development staff.
    View
  • Meredith Corporation
    Television Sales Manager- Wtvh 5
    Meredith Corporation 1981 - 1993
    Central Ny
    Local Sales Manager• Built a strong, loyal sales force of eight recognized by a Central New York Benchmark Study as the "best managed and most knowledgeable" sales team in the market• Managed over $16 million in billings over a three-­‐year period• Established and maintained strong business-­‐to-­‐business relationships with agencies and direct clientsNational Sales Manager• Managed over $16 million in billings while overseeing a staff of 50 reps in 15 offices nationwide• Represented company to national advertising agencies representing Kraft, Proctor & Gamble, American Dairy Association,General Motors, Dodge, Burger King and Wendy's
    View

Peg Mcdermott Skills

Online Marketing Social Media Marketing Seo Email Marketing Marketing Lead Generation Social Media Marketing Strategy Leadership Marketing Communications Blogging Facebook Training Business Development Public Speaking Creative Direction Advertising Strategy Web Marketing Ppc Small Business Blog Marketing Online Advertising Web Development Seminars Mobile Marketing Web Design Graphic Design Google Analytics Linkedin Linkedin Training Internet Marketing Local Search Google Adwords Social Media Policy Development Social Media Outreach Social Media Strategy Application Development Team Leadership Social Media Seminars Social Media Training Search Engine Optimization Search Engine Optimization Training Search Engine Optimization Seminars Mobile Applications Apple Google + Twitter Inbound Lead Generation Inbound Marketing

Peg Mcdermott Education Details

Frequently Asked Questions about Peg Mcdermott

What company does Peg Mcdermott work for?

Peg Mcdermott works for Cogo Interactive

What is Peg Mcdermott's role at the current company?

Peg Mcdermott's current role is Maximizing ROI through Strategic Web Design and Digital Marketing Campaigns - Driving Business Growth with Proven Results.

What is Peg Mcdermott's email address?

Peg Mcdermott's email address is pe****@****ach.com

What is Peg Mcdermott's direct phone number?

Peg Mcdermott's direct phone number is +170389*****

What schools did Peg Mcdermott attend?

Peg Mcdermott attended State University Of New York College At Oswego.

What are some of Peg Mcdermott's interests?

Peg Mcdermott has interest in Social Services, Children, Skiing, Economic Empowerment, Civil Rights And Social Action, Yoga, Education, Environment, Racquetball, Science And Technology.

What skills is Peg Mcdermott known for?

Peg Mcdermott has skills like Online Marketing, Social Media Marketing, Seo, Email Marketing, Marketing, Lead Generation, Social Media, Marketing Strategy, Leadership, Marketing Communications, Blogging, Facebook.

Who are Peg Mcdermott's colleagues?

Peg Mcdermott's colleagues are Meg Rayford.

Not the Peg Mcdermott you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.