Peg Mcdermott Email & Phone Number

Washington D.C. Metro Area

COGO Interactive is a leading-edge digital marketing agency that specializes in inbound marketing and lead development for B2B companies in Technology, Professional Services and Healthcare. We are experts in web design & development, search engine optimization, and social media marketing. Our business team has deep sales, marketing, and web experience that we put to good use for our clients. Our goal is to qualify, capture, and convert prospect leads using today’s web, search, and social media marketing technologies.In today's competitive business environment, it's all about ROI and we provide the tools that can measure the effectiveness of your current online ‐ and traditional ‐ marketing and advertising plans so you can dump what isn't working and target the media that is showing a strong return.Our team is made up of award-winning web experts and marketing veterans with over 50 years of combined experience in developing winning and measurable marketing strategies.

Vice President•Manage in excess of $2.5 million in annual billings •Developed more streamlined and efficient internal processes •Overall day-to-day team, workflow, and account management•Team communications/accountability•Manage overall company profitability•Hiring and employee motivation/management/growth•Support in new business efforts---budgeting/proposals/pitches•Extensive account management on all company Web initiatives•Pro-active role with clients on increased billings and account service•Approve billing for all jobs and agency contracts•Manage to company business plan and annual goals •Work with VP of Finance on monitoring of: - profit margin expectations - minimization of write-offs•Manage all on-going projects with production and design teams•Timeliness of billing workflow and job completion

President and Founder of this award-winning marketing and graphic design agency. Managed billings in excess of $3 million. Oversaw creative and technical teams on all business initiatives from concept to completion. Consulting with clients on corporate identity, brand marketing and advertising strategies, product development and customer relations. Successfully managed corporate and product branding campaigns, and marketing communications plans that include the development of tradeshow exhibits, marketing and sales collateral, Web development and vendor and print coordination. Developed production and account management systems that provided the tracking mechanisms and metrics needed to meet deadlines and manage all aspects of the account relationship. Oversaw all aspects of operations and systems management. Hired and managed design teams, account managers and business development staff.

Central Ny

Local Sales Manager• Built a strong, loyal sales force of eight recognized by a Central New York Benchmark Study as the "best managed and most knowledgeable" sales team in the market• Managed over $16 million in billings over a three-­‐year period• Established and maintained strong business-­‐to-­‐business relationships with agencies and direct clientsNational Sales Manager• Managed over $16 million in billings while overseeing a staff of 50 reps in 15 offices nationwide• Represented company to national advertising agencies representing Kraft, Proctor & Gamble, American Dairy Association,General Motors, Dodge, Burger King and Wendy's