Bertrand Cocallemen Email & Phone Number

France

Focused in implementing creative strategies supported by our evidence-based creative framework, an approach that we put together to break silos between insight, media and creative. The ambition is to foster a creative excellence agenda in our relationship with top advertisers.

New York, New York, United States

Developed data-driven creative and campaign strategies for clients across different industries in the US and Canada. Manage a team of 12 people (creative strategists and designers) across 4 offices in New York, Chicago, Toronto and Los Angeles.Part of Teads North America leadership.

New York, New York, United States

Teads Studio creative and strategic direction in the context of relevant briefings for global clients.Occasional speaker in events such as Festival of Media, Advertising Week and CES.

São Paulo, São Paulo, Brazil

Creative strategist for Teads clients in South America, answered many RFPs for large local and regional campaigns, building pro-active propositions for large advertisers helping to raise awareness about Teads and our creative proposition.

São Paulo

Led a team of 20 strategic planners. Glad to had the opportunity to work in the first advertising agency that was created more than 150 years ago and getting to know a bit of it legacy.

São Paulo Area, Brazil

F.biz is one of the main digitally focused WPP agency in Brazil. Responsible to define an outcome driven communication strategy for clients such as Unilever (main brands: TRESemmé, Seda/Sunsilk and OMO), America Móvil, Moto by Lenovo and Luxottica (Ray Ban, Oakley, Vogue, Arnette and Grazi).Lead a team of 14 strategists and was part of the agency.

São Paulo Area, Brazil

Mainly focus on new business, special projects and business development oriented. My main account from pitch to launch campaign was the new digital bank called Original working with Head of Marketing and bank CEO Henrique Meirelles.

São Paulo Area, Brazil

Cubocc was one of the most disruptive digital agency in Brazil and part of Flagcx.Managed the paid media and BI team (25+ people). Hired our new Chief Creative Officer, Wilson Mateos, and together with him and the COO, we were responsible for P&L and talents management of the agency. We've also actively led pitches and relationship with key advertisers.

São Paulo Area, Brazil

Being a dad is the most amazing project of my life. It also showed me how challenging is maternity, having a human being totally depended on you for everything including being fed. Not a surprise why women have more empathy and resilience than men.It was also a time to rethink about my professional future and engage with people I never had time or the.

São Paulo Area, Brazil

I joined Nike do Brasil to plan and execute digital activations that took part during Confed Cup 2013 and World Cup 2014. Learned a lot from this experience, got enough time to understand how the matrix works and realize that sometime it’s better not to work for a brand you idealize, reality will never met your expectations.Was responsible for a team in.

São Paulo Area, Brazil

Responsible for a team of 27 professionals (planners, BI and social media). Directly in charge of strategic planning for Fiat, most relevant Isobar client in Brazil at this time. Even as a digital agency, contribution goes thru all cross media communication strategy. Client always pushed hard to reinvent the way brand should communicate, creating new.

São Paulo Area, Brazil

F/Nazca was one of the most creative agency in the world, led by Fabio Fernandes, one of the most rewarded creative leader. I had an amazing time and learned everything I know about advertising there. As a digital project manager I worked with interesting brands such as Claro (telecom), Toyota and Unibanco. In 2007 I helped building Nike Futebol digital.

São Paulo Area, Brazil

Short experience as a senior consultant for the implementation of a supply chain management system at Carrefour. I managed a team of four senior tech consultants.

São Paulo Area, Brazil

At this time, Banco Real ABN AMRO ebusiness department was a kind of a laboratory to implemented project for the future of the bank. Managed a project together with Escola de Medicina of the conception of a Medical management system for bank client's health professionals. Was also in charge of several pitches, supplier management and managing several.

São Paulo & Rio De Janeiro, Brasil.

Neoris (previously MLab) was a successful agency in the digital landscape in Brazil in 1999. We've delivered several digital initiatives for major brands. Learned a lot about project management since we migrated from simple static website to implementation of complex system including web services, ERP integration, transactions b to b and b to c. Also.

Paris, Île-de-France, France

Wasn't in charge of anything, but I just loved to work inside one of the biggest tech companies in the world. In term of corporate culture, business relationships were very different from most other companies in France at this time. It was also a moment where I understood how internet would be important for the business, since Bill Gates in person sent an.

Master Class

Master'S Degree

Education record

Baccalauréat