“Coco is one of those rare people who can create results from a green field. As her commitment and dedication to helping others was her primary motivation, it was a real pleasure to work with her”.- Linda Graham McCann, Former Founder & Director, MicrosoftI have worked for some of Australia’s leading brands and have a track record of meeting and exceeding all sales quota, for small and large companies. I have worked in different types of sales, of products, creative digital projects and services. I’ve thrown my hat in the ring for a variety of other roles too, particularly in recent years where I was responsible for a creative agency’s brand marketing, office management (30+ team), events and recruitment. I managed several aspects of marketing and social media for a Not-For-Profit.My selling style is consultative with a hunter’s mentality. I can build and manage relationships with the discipline to follow up. I am also confident, tenacious, charismatic, empathetic, resilient and driven!You will find me to be a reliable team player, a problem solver and someone who can work well under pressure – A person with great people skills and a real asset to your team!
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Client ManagerClass Ltd Nov 2017 - Apr 2018Sydney, AustraliaClass Super is a market leading cloud solution to Australia's superannuation administration – SMSFs, they help accounting practices automate their SMSF administration. Class has been developing and delivering fully hosted software as a service (SAAS) solutions for the Australian superannuation industry since 2009.My role at Class was in a client management capacity where I was heavily focused on educating clients on automated wealth accounting solutions.It involved identifying and closing new opportunities, building and maintaining existing relationships with a portfolio of small accounting practices, running product demonstrations, weekly group webinars, attending industry conferences and promoting Class products.I commenced at Class in the 2nd month of the 2nd fiscal quarter (November 2017) and despite having had no previous accounting background, I had some successful wins and demonstrated high levels of sales activity ranking at No #1 in the third fiscal quarter (March 2018). -
Sales & Marketing OfficerWorkventures Apr 2016 - Jul 2017Sydney, AustraliaI wore several different hats when I first started at WorkVentures. I spent one quarter of my time initiating marketing activities for the Connect IT business, their refurbished computer arm; whilst most of the other part was involved in providing recruitment and marketing support to CareerVentures, the ‘software testing’ recruitment arm.Marketing goals and achievementsMy achievements on the marketing side of this role involved running successful • YouTube Trueview campaigns • Producing and publishing content for the website, blog, social pages and newsletters• Building partnerships with IT companies, charities, schools, community colleges, work placement partners, suppliers and relevant stake holders • Co-ordinating events internally and externally• Producing and streaming live content for social media • Driving the Google Adwords campaign Sales goals and achievementsI progressed into a newly created role within the Group Training Organisation (GTO) of WorkVentures where I was the sole salesperson in March 2017. I found clients to place disadvantaged youth on 12 - 24 month contracts. On starting, I had to create my own quota. Management approved my target setting of finding 2 traineeships per week, one that I exceeded. A couple of months later in May 2017, when a temporary team leader was hired to lead the team, my quota was then set at finding five traineeships per month. I found ten in May/June, 1/5th of the department’s quota for the year. -
Office ManagerReborn Oct 2013 - Jun 2015Sydney, AustraliaGoals and Achievements The main focus of this role involved handling all aspects of office administration, running the internship program, recruiting junior to mid level staff, running successful staff events and executing REBORN brand campaigns. I collaborated with Reactive (Ad Agency) to organize the first Open Agency House (an industry event) in 2015, instituted a monthly agency newsletter for clients and suppliers, ran ‘REBORN Inspires’ weekly team sessions and was instrumental in producing content for the company blog & website. -
New Business ManagerReborn Group Pty Ltd Nov 2010 - Oct 2013SydneyGoals and Achievements I expanded REBORN’s client portfolio. I was cold calling FMCG, education, alcohol, beauty, travel and technology brands. Some of the clients that I brought to the agency were top tier brands; Nestle, South African Tourism, Paramount Pictures, Sony Music and White King (Pental), Breville, Fujifilm Instax, Deakin University, Peroni (Carlton United Breweries) and Destination & Events Queensland (formerly Tourism Queensland). -
Full Time MumAyesha Aug 2007 - Oct 2010Sydney, AustraliaPrime focus here was to raise my daughter who arrived 7 weeks early whilst I was still employed in a Business Development role at Fosters / Carlton United Breweries. -
Business Development ExecutiveCarlton & United Breweries Jan 2006 - Sep 2007Sydney, AustraliaGoals and AchievementsThis phone based Sydney BDM role for Queensland saw me working closely with the regional field team on numerous accounts across various sectors of the liquor industry, being lower end chain restaurants, hotels, pubs and clubs alongside ‘off premise’ liquor stores. These accounts were classified too small or purchased too little volume through the Fosters Multi- Beverage offering. My role involved conducting full business survey, development and driving growth in volume increases (alcohol sold in litres). When these accounts became high-end regular buyers, they were then transitioned over to the QLD field team for further growth and retention. I was a high performer and exceeded my sales targets. -
Snr Account Manager, BsdrDell Apr 2005 - Dec 2005Sydney, AustraliaGoals and AchievementsI met and exceeded all sales targets by up-selling, cross-selling and introducing new lines of business to retention, development and acquisition SMB (Small Medium Business) customers within the first month of returning and was soon rated amongst the top 5 sales people out of 250+ sales people. My targets were approximately between $1.3 to $1.7 million per quarter and my total revenue and margin scores were on an average of 105 – 121% for the quarter. Within one month of returning to the company, I helped resolve some serious customer issues, re-activated Accounts that hadn’t spent in over 2 years and restored faith amongst the big spenders! Due to my previous sales experience and outstanding records at Dell, I was asked to step in as an assistant team leader in the Manager’s absence. -
Account ManagerDell May 2001 - Apr 2005Sydney, AustraliaGoals and AchievementsI was an over achiever on all sales targets up-selling, cross-selling and introducing new lines of business and services to retention, development and acquisition SMB (Small Medium Business) customers. I was ranked amongst the top 5 sales people in SMB (Small Medium Business) Division. My targets were approximately between $1.2 to $1.5 million per quarter and my total revenue and margin scores were on an average of 110 – 129% for the quarter. -
Large Opportunity RepresentativeDell Mar 2000 - May 2001Goals and AchievementsThe focus here was to close all sales leads above $20K, and to act as a key sales person in fuelling business growth for both, BSDT (Business Systems Division Transactional) and BSDR (Business Systems Division Relationship) teams. My role involved training and coaching 4 transactional sales representatives to ensure leads were qualified correctly and passed on to myself at the beginning of the sales cycle. It also involved engagement of senior management and other technical resources available.Once a deal was closed, I qualified the customer further to see if there was the likelihood of other sales opportunities in the immediate short term. Once this was established, I forwarded the account to BSDR (Business Systems Division Relationship) for ongoing management by an Account Manager. This was an important aspect of my job as I was creating a new source of revenue for BSDR (Business Systems Division Relationship) team and thus acting as a catalyst for their business growth.Achievements included being awarded the most prestigious award at Dell in 2001, the Dell ‘Direct To The Top’ sales award for achieving the highest sales score of 150% for the entire fiscal sales year of 2001 and a highlight involved receiving a congratulatory letter from Michael Dell himself for closing the biggest sale ever in HSMB (Home Small Medium Business) in the Asia Pacific Region which involved selling 500 desktops to just one acquisition customer. Naturally this career highlight ensured that I was then promoted to the next level up, to BSDR (Business Systems Division Relationship) team.
Frequently Asked Questions about Coco Li
What is Coco Li's role at the current company?
Coco Li's current role is BDM | Account Management | Client Services | Sales.
What schools did Coco Li attend?
Coco Li attended Tafe Nsw, Tafe, Williams Business College, Tafe Nsw.
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