14 years of Multinational Corporations Marketing and Sales Professional Experience, strong medical background, Fudan MBA graduated. Extensive experience in Brand Management, Prelaunch and Sales Management. Experienced in Onco, Respiratory, CNS, Cardiovascular and Diabetes. Rich experience in product pre-launch excellence incl. launch strategy development, cross-functional team management and global communication. Good business acumen and marketing analytical skills and able to identify business gap and opportunities. Strategic and logical thinking and able to develop annual brand and execution plan. Close communication skills and team work spirit to pushfor synergized outcome and business performance.
阿斯利康投资(中国)有限公司
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Senior Brand Manager- Breast Cancer Brand Leader阿斯利康投资(中国)有限公司 Jan 2021 - Present中国 上海市2021.1– Now AstraZeneca Sr. Brand Manager in Breast Cancer(Brand leader) Brand leader of Zoladex and Arimidex in Breast Cancer and have two subordinates; Pre-launch leader of Zoladex new indication (10.8 BC); Responsible for brand management of Zoladex and Arimidex, developing BSP and BEP of Zoladex and Arimidex; Develop innovative digital and patient centricity strategy incl. PAP and ihospital launch leader of Arimidex; 2021 EC Performance Rating; Marketing Manager Successor; 2022 OBU GM AWARD; 2022 UGW VP AWARD;
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Brand ManagerEli Lilly China Jan 2019 - Dec 2020上海,中国2019.1 – 2020.12 Lilly Brand Manager in CNS(Indication Owner) MDD/GAD indication owner of Cymbalta and report to Associate Brand Director. Launch leader of innovative Patients Program in order to extend DOT; Rich experience in leading innovative national summit, KOL management; -
Associate Brand Manager诺华 Jan 2017 - Dec 2018上海,中国2017.1 - 2018.12 Novartis Associate Brand Manager in Respiratory and CNS Responsible for brand management of Onbrez, Exelon and new launch of Exelon Patch, report to Marketing Director. Local contact person of Global Exelon Patch team for China launch and communication, incl. new launch strategy alignment, business forecasting, regulatory management and supply chain. Develop brand strategy and solutions; Organize national events and KEE engagement. -
Area Development Manager勃林格殷格翰 Jul 2008 - Dec 2016上海2008.7-2016.12 Boehringer Ingelheim2016.1 -2016.12 Area Development Manager in Respiratory— Responsible for Regional Market Management of SPIRIVA and RESPIMAT Responsible for new launch of RESPIMAT and Regional Market Management of SPIRIVA, report to Eastern Region Marketing Director; In line with the Central Marketing brand strategy, develop and monitor brand activities according to local market; Training and making assessment of Sales Teams; KOL management;2014.1- 2015.12 District Sales Manager in Cardiovascular— Responsible for Sales Team and KOL Management Lead high performance Sales Team (10 people)2008.7- 2013.12 Sales Rep in Cardiovascular— Responsible for Academic promotion
Frequently Asked Questions about Coco Li
What company does Coco Li work for?
Coco Li works for 阿斯利康投资(中国)有限公司
What is Coco Li's role at the current company?
Coco Li's current role is Brand Leader of Zoladex and Arimidex in Breast Cancer Field.
What schools did Coco Li attend?
Coco Li attended 复旦大学, 中国药科大学.
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