Codee Lau Email & Phone Number

Richmond, Bc, Ca

Vancouver, British Columbia, Canada

• Consolidated marketing and retail analytics by creating dashboards with Tableau and Looker Studio from multiple data sources (Facebook Ads, Google Ads, Mindbody and Shopify)• Drove website design and marketing campaigns with A/B testing, funnel analysis and customer behaviour analysis, increasing marketing sales by 14% and traffic to website by 29%• Help tailor retail sales strategy by streamlining retail KPIs with dashboards that identified root causes in LTV, sales conversion and member retention leading to an increase in member retention by 1.4 months• Supported strategic planning with executives and senior leaders with COGS, revenue and demand forecasting analysis• Led differential pricing strategies for underperforming stores to bring in customers during low volume business hours which led to a 10% increase in bookings• Managed data governance and strategy for e-commerce and retail operations• Created data pipelines connecting the point-of-sale API to Google Big Query using Google Cloud Functions and Cloud Scheduler (Python & SQL)

• Used an assortment of techniques such as marketing basket analysis, time series techniques and regression to identify areas of improvement in retail and ecommerce marketing strategies • Designed reports and BI dashboards to track retail KPIs, sales and rewards program• Worked with stakeholders, marketing, finance and warehouse teams to solve business problems and bottlenecks in the workflow• Drove and designed web pages with heat maps and A/B testing• Supported data migration from POS transition• Set up marketing campaigns in Facebook ads, Google ads and Klaviyo

Vancouver, British Columbia, Canada

• Cleaned and merged survey data using SPSS, Excel and Pandas in preparation for tabulation and advanced analysis (cluster analysis, regression, etc)• Created crosstabs, performed A/B testing and exploratory analysis with Wincross and Python• Wrote matching scripts in Python to automate up to 67% of verbatim responses for brand tracking studies• Designed and created surveys in Confirmit using JavaScript, HTML and CSS• Worked with clients from credit unions and telecommunications companies on survey design and code creation

• Constructing a digital platform to validate news articles across Canada using machine learning and AI• Worked with a food distributor to improve retention marketing and increase new e-commerce customer acquisition with cross brand promotional strategies• Created an ETL pipeline to update a Wix booking widget, which links 100 Google calendars to scheduling data with Python and App Script daily

North Vancouver, British Columbia, Canada

• Created COVID-19 dashboards to monitor ongoing COVID-19 trends using Plotly Dash• Reduced weekly workload on management by using Python Selenium to automate datetime reports and scheduling events for caregivers• Worked with CEO to optimize the client on-boarding and hiring process by bringing in new technologies• Create visual profiles for clients based off of caregivers• Worked with CEO to modernized software suite by introducing workflow management and video technologies• Created databases of healthcare companies and organizations via web scraping for market analysis

Victoria, British Columbia, Canada

• Managed WordPress website by updating with news and pictures• Arranged contracts and logistics with contractors and clients• Worked with government engineers to ensure that construction regulations are upheld

• Examined the properties and trends of the Southern Vancouver Island Region from the School Based Weather Station Network.• Performed regression analysis, autocorrelation and PCA/EOF to predict temperature trends and created heat maps.

Victoria, Canada

• Worked with management and other operators to find errors in the cash flow• Identified counterfeit money and potential sources of money laundering • Collaborated with security and armoured trucks to verify incoming and outgoing cash