Cody Link Email & Phone Number

United States

- Consult Jaguar Land Rover Retailers with monthly / quarterly marketing activations- Identify key areas in Retailer marketing plans that can help improve sales and after sales profit centers- Support and facilitate the introduction of new Cooperative Demand Generation program- Evaluate marketing assets against JLR Marketing Guidelines for compliance and accuracy- Support additional business units at Jaguar Land Rover North America including Experiential and National marketing teams

Chicago, Illinois, United States

● Consult with automotive dealerships on sales coaching, lead management and process improvement● Educate Partners on top converting social media ad placements within Facebook/Instagram, TikTok, YouTube● Collect and present results on advertisement’s total engagement and sales attribution ● Analyze data (lead response rate, appointment booking, show rate and closing ratio) to aid in dealer’s continued growth and profitability ● Provide consultative feedback on web design/CTA formatting

Chicago, Illinois, United States

We are on a mission to help the auto industry redefine success through integrated social media strategies.Dealers United harnesses the power of digital marketing and social media to get Dealership's business and inventory in front of the right audience, on the right platform, with the right message at the right time.We work hand-in-hand with Facebook, Instagram, Pinterest, TikTok and Snapchat to create innovative advertising solutions to help dealers solve real business challenges.

Chicago, Illinois, United States

We are on a mission to help the auto industry redefine success through integrated social media strategies.Dealers United harnesses the power of digital marketing and social media to get Dealership's business and inventory in front of the right audience, on the right platform, with the right message at the right time.We work hand-in-hand with Facebook, Instagram, Pinterest, TikTok and Snapchat to create innovative advertising solutions to help dealers solve real business challenges.

Chicago, Illinois

● Planned and executed experiential marketing activities for BMW Centers in the Central Region territory (80 dealerships)● Executed competitive ride’n’drive / specialty test drive activations to support sales momentum of core model lines● Developed thoughtful communications with CRM team to invite and thank consumers for participating in a sponsored event● Ideated and presented new ideas for Centers to partner with philanthropic organizations (cause marketing)Accomplishments: ● Successfully planned and executed three auto shows in the first 6 weeks of employment resulting in 1250 dealer leads, 73 sales

Rosemont, Il

● Plan and execute events (including 6 Tier 2 auto shows) for Audi CentralRegion and dealer advertising groups (DAG)● Monitor Tier 3 digital excellence through the enforcement of MarketingCovenant and Corporate Identity guidelines● Reconcile and maintain budget for Marketing Department.● Coordinate with vendor partners to create direct mail campaigns, emailmarketing and social media Accomplishments:● Launched Audi Sport brand to Central Region dealers● Cultivated strategic partnership with Autobahn Country Club● Developed reporting to monitor health of dealer digital metrics

Rosemont, Il

● Oversaw training and certification of dealership personnel across alldepartments for Central Region dealer body● Maintained facilitator schedules for in-dealership and learning centertraining staff in accordance with compliance regulations● Actively promoted fill rate of instructor lead trainings. Accomplishment:● Assisted all bonus earning dealers achieve certification

Chicago

● Managed book of business worth $5mn across 30+ accounts.● Provided spot pricing for same-day shipping requests, specializedprojects for high value and over-dimensional freight.● Worked collaboratively with carrier sales representatives to improvelong-term pricing strategies for dedicated lanes of freight in the US and Canada.

Chicago

● Developed prospecting letters to secure donations ranging from $10,000 to $100,000 from potential donors.● Led corporate donor relationship building events including beach clean-ups in Chicago, IL and facility tours to increase partnership and drive brand awareness for Shedd Aquarium.● Established new and cultivated existing relationships with foundations, individuals and corporate donors which fund the conservationist and educational endeavors of the not-for-profit facility's more than 32,000 specimen collection.

Worked with the regional marketing team for BMW North America located out of Schaumburg, Il as a product specialist for large sponsored events. Was on hand set up take down of static displays, maintaining vehicles that were on display as well as communicating vehicles specifications and promotional material at both Big Ten Conference basketball and football events. Additionally, was utilized as a product specialist for the BMW Resort Driving Tour at the Grand Geneva Hotel and Spa in Lake Geneva, WI. Registered guests and visitors to drive and experience "The Ultimate Driving Machine" of their choice ranging from the newest 3 Series sports sedan all the way to the prestigious and powerful X6 M.

Bachelor Of Arts (B.A.), Business, Management, Marketing, And Related Support Services

Public Relations, Advertising, And Applied Communication

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies

High School, General Studies

Activities and Societies: Senior editor of the yearbook, 9/2007-6/2009, associate member 9/2005-6/2007 National Honors Society.