Cody Manitz Email & Phone Number

Eagan, Minnesota, United States

• Manage the execution and oversight of marketing strategies and product launches for FindLaw’s business line through cross-functional collaboration with Product Management, Sales, and all segments of Marketing such as Market Research, Marketing Strategy, Campaign Planning, Creative, and Demand Generation to drive awareness and track to KPIs• Develop and protect the FindLaw value proposition and messaging, and work collaboratively across functions to ensure it is positioned correctly by teams across the business and in external marketing materials• Partner with 10+ Product Managers who lead FindLaw solutions but also additional sub-brands such as Super Lawyers, LawInfo.com, and Abogado.com, all with unique messaging and requirements, to ensure each one is supported with the necessary marketing materials (presentations, videos, stats) and GTM needs• Led the Abogado.com GTM group that consists of members from all areas of the business, which has had tremendous success in campaign activations for B2B and B2C audiences, driving increased consumer traffic to the website and growing revenue for our Spanish-language solutions• Write copy for communication vehicles, including customer communications, internal newsletters, and sales .ofts

Greater Minneapolis-St. Paul Area

• Took over and grew the paid digital advertising program by analyzing performance data. Integrated marketing campaign utilized email, social, and display to drive awareness and lead attorneys down the path to conversion• Manage relationships with external vendors for development and budgeting of creative materials, and with business partners such as Google, for initiatives that deliver a shared interest resulting in revenue for both sides• Procure and develop customer case studies to be used in prospecting campaigns and in customer conversations within the consideration portion of the sales funnel• Fully understand the behaviors of legal consumers and leverage that knowledge to inform and educate our law firm customers on how our solutions can get them in front of that audience and ultimately drive more potential clients to their firm

Greater Minneapolis-St. Paul Area

• Consulted with agencies and direct clients, to provide them digital marketing solutions based on their objectives• Educated Major & National account reps on our Interactive portfolio, including the understanding of technical terms, knowing value propositions of each solution, and measuring and communicating analytical data• Worked continually to stay educated on evolving internet trends and media options• Created new custom marketing solutions for clients when they had a unique need

Colorado Springs, Colorado Area

• Guided The Gazette's overall digital advertising strategy • Primary search, email, mobile, display and social media resource for the management & advertising teams • Collaborated with the interactive content team to help launch and build the brand for two niche websites, OutThereColorado.com and SpringsMilitaryLife.com• Built strong working relationships with agencies, vendor partners, corporate team & other internal departments• Drove millions in annual revenue by focusing on current portfolio and developing new custom solutions• Developed a comprehensive 360 Rep plan which integrated six interactive specialists into a new organizational structure, while phasing the rest of the staff into an interactive-first focus through trainings and certifications• 2010 Freedom Communications Advertising Manager of the Year

Colorado Springs, Colorado Area

• Main responsibilities included growing the digital plans for current accounts and creating new business• Teamed up with reps in specialty categories including Majors & National, Local, Automotive, and Real Estate • Increased revenue from by 5x in 4 years• Achieved and surpassed performance goals 35 months in a row

Colorado Springs, Colorado Area

• Focused on new account development in the uniform rental division• Other duties included contacting prospective customers by mailing out marketing letters and sampleproducts to attract customer interest, and ensuring the needs of the current customers were met

Sioux Falls, South Dakota Area

• Responsibilities included selling display advertising in the newspaper and special sections to real estatecompanies in a very fast-paced environment with daily deadlines • Built strong relationships with all my clients and colleagues• Organized marketing campaigns with clients, and utilized different departments to develop a professional and competitive product