Cody Smith Email and Phone Number
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Sales and Marketing executive with multi-product, multi-market background with 25 years experience in managing large revenue streams. Consistent performer against revenue targets and corporate objectives. Managed and built sales channels with revenues ranging from $130MM to $250MM in the Consumer Packaged Goods, Consumer Electronics and Sporting Goods industries. Experienced at hiring, building and motivating sales teams across large territories. Strong experience in managing large national retail accounts such as Wal-Mart, Walgreen's, Costco, Target and many others. Broad experience utilizing independent sales reps and brokers to help build company revenues.Specialties: Consumer packaged goods, mass market retail, sporting goods retailers, Executive Sales Management.
Hwp Inc
View- Website:
- hwpinc.com
- Employees:
- 6
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Vice President Sales Business DevelopmentHwp Inc Dec 2015 - PresentGreater Salt Lake City AreaResponsible for all Business Development and sales objectives related to Amazon, Wayfair, Costco and the company’s direct internet site. HWP is a Spa and Hot Tub Distribution Company that is a leader in the Spa and Hot Tub chemicals, replacement parts and service. Focus in solely on the online retail partners for HWP.• Started an Amazon.com direct relationship in 2015 and have built a new, incremental revenue stream of $225K in direct sales with all online partners.• Responsible for contract negotiations with Amazon, Wayfair and all online partners through changes each calendar year. -
Vice President, Sales And Business DevelopmentHrp, Distributing Mar 2011 - Nov 2015Greater Salt Lake City Area, UtResponsible for all Business Development of new sales channels for an R/C Distribution Company that is a leader in the US Radio Control Hobby Channel. Sales Channels include specialty retail, major online retailers and mass market retailers.• Started an Amazon.com direct relationship in 2011 and have built a new, incremental revenue stream of $6MM in direct sales.o 2014 Revenue for Amazon will exceed $10MM and contribute~$1.2MM in Gross Margin to HRP.• Recruited, trained and managed a team of employees that are adept and experienced at mass market and online retailers and the management of the complexities of working with large retailers.• Responsible for contract negotiations with new vendor and supplier both domestically and worldwide
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Vice PresidentHugger Mugger® Yoga & Pilates Products Sep 2008 - Feb 2011VP of Sales, Worldwide Responsible for the management of all sales channels for a company that is a leader in the field of Yoga and Pilates exercise props, gear and accessories. Channels include specialty retail, sporting goods stores, mass market retailers & international sales.*Managed and created $10MM in annual wholesale sales into key markets in consumer packaged goods, mass market and vertical retail channels*Increased and grew revenue by $700K since joining the company by closing opportunities with large accounts like Sears, REI, K-Mart and Amazon.com. Closed Zappos.com as key partner and sole supplier of Yoga products on Zappos site.*Developed and implemented a sales plan to capitalize on traditional business in gyms, college bookstores and Club stores.*Closed (6) large national accounts in (5) Months*Accountable for company sales, profitability. Supervised broker and direct sales force. -
Director Of Sales, Food\Drug\Mass Retail AccountsBasic Research Nov 2003 - Sep 2008Responsible for all sales management aspects of $137MM of Basic Research’s Health and Wellness brands of Vitamins/Minerals/Supplements. Brands include Relacore, Zantrex, Strivectin, Hylexin and others into national retail chains.*Built revenue and managed P&L from $23MM in 2003 to $137MM by 2007*Accountable for quarterly and annual business unit marketing plans and management of sales and marketing budgets.*Executed the launch and marketing of over a dozen new products into national retailers in less than 1 year. *Responsible for direct management of national retailers such as Wal-Mart, SAM’S, Costco, Walgreen’s, Kroger, CVS and many others.*Managed eight National Account Managers and a nationwide brokerage network and all aspects of motivating, disciplining and mentoring employees.*Consistently exceed quotas and managed multi-million dollars sales budgets/marketing expenses *Provided regular, accurate forecasts to management and operations on a quarterly basis. Forecasts consistently at 90% accurate or higher.*Accountable for firm understanding, and training of employees, on company policies, procedures, customer service and enforcing compliance with these policies. -
President And OwnerKtu Worldwide® Jan 2001 - Jan 2003As an entrepreneur purchased and started a kitchen and bath dealership in 2001. Grew business to over $200K in gross sales in the first calendar year*2003 revenues exceeded $420K for second year of operations*Responsible for the sales, marketing, advertising and accounting for the business as well as management of employees*Won awards and accolades at national franchise meeting for revenue growth and customer service for the first year of operations in franchise system of over 350 independently owned and operated franchises*Sold business in 2003 to pursue other opportunities -
National Sales Manager, Us DistributionIomega Jul 1993 - Aug 2001Responsible and accountable for all aspects of the management of Iomega Corporation's single largest customer accounting for 17% of the company's overall revenue and 50% of the US distribution channel sales.*Managed over $250MM in annual revenue and a $2.5MM annual marketing budget*Consistently exceeded quota targets year over year resulting in many awards and accolades.*Increased company sales, and profits, by implementing effective marketing programs and promotions through the consistent use of ROI analysis to determine effectiveness of campaigns.*Leveraged co-operative marketing dollars to attain revenue goals and corporate objectives*Provided quarterly business plans, marketing plans and forecasts to company management.*Provided regular quarterly business reviews with both company management and executive management at customer accounts. -
Sr. Marketing Manager, Us DistributionIomega Jan 1996 - Jan 1997Responsible for ensuring the management and growth of National, Regional and Industrial distributors of Iomega products including Ingram Micro, Merisel, Tech Data, Synnex and many others *Worked with four separate product management teams to secure funding, implement marketing plans, rebate programs and new product roll outs through direct distributors of Iomega products*Oversaw and created the customization and implementation of all programs into Canadian and Latin American distributors*Awarded "Sales Impact Award" in 1997 for implementing the most effecting marketing programs and program launches which aided in 120% achievement against sales forecasts
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Sr. Sales Manager Inside Sales TeamIomega Jan 1995 - Jan 1996Created and built a Corporate Inside Account Management team from organizational design to fully functional organization in 90 days*Hired and managed 26 sales professionals that were responsible for demand generation and sales of company products within Fortune 1000 organizations and the resellers that serviced those companies*Successfully managed 13 of the 26 original employees to promoted positions within the company*Managed infrastructure costs, budgets and human resource issues for a team responsible for over $100MM in annual revenue*Awarded "Excellence in Sales Management" award from Iomega executive management in 1996.
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Account Manager, Government SalesIomega Jul 1993 - Jan 1995Responsible for the prospecting, identification and sales of Iomega computer disk drives into the US Government and contractors that serviced the government.*Negotiated mult-year, mult-million dollar sales contracts into accounts such as JPL, Naval Air Warfare Center (China Lake), Pt. Mugu Naval base and many others.*Identified and implemented Iomega technology into several new areas of military applications including submarine technology, aircraft and others.*Quickly promoted due to achievement of goals and ability to open new opportunities of business.
Cody Smith Skills
Cody Smith Education Details
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Marketing
Frequently Asked Questions about Cody Smith
What company does Cody Smith work for?
Cody Smith works for Hwp Inc
What is Cody Smith's role at the current company?
Cody Smith's current role is 25 years experience as a Sales Executive. Background in Consumer Packaged Goods sales in large national retail chains.
What is Cody Smith's email address?
Cody Smith's email address is co****@****ast.net
What schools did Cody Smith attend?
Cody Smith attended Weber State University.
What skills is Cody Smith known for?
Cody Smith has skills like Account Management, Sales Operations, Sales, Sales Management, Forecasting, Product Management, Management, Leadership, Advertising, Marketing, Budgets, Business Planning.
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