• Develop a trusted advisor relationship with key client stakeholders to fully understand client's business strategy, goals and measurements for success.• Serve as a client advocate internally while effectively collaborating with internal, cross-functional teams including support, product management, sales and development.• Manage requirements gathering, creation of user stories and timelines for new features and functionalities on existing sites and the concepting and creation of a new site builds.• Build and advise on customer acquisition strategies and on-site optimizations required to achieve acquisition goals.

Responsible for overseeing the Charlotte’s Web website. Focus on delivering significant growth for the direct-to-consumer eCommerce business by creating and executing strategic initiatives designed to optimize the online consumer experience, generate traffic and drive conversion rate. • Lead content acquisition strategy to grow market share and keyword competitiveness in the cannabis industry through SEO.• Project managed launch of full site redesign to support Initial Public Offering and increased brand visibility.• Prioritize and project-manage web development initiatives aimed at customer retention with ecommerce development agency.

- Project manage web development enhancement with outside agencies, while effectively driving towards hard deadlines and continuous optimization.- Build email marketing program consisting of three to four campaigns/month, aimed at building awareness and driving conversion. Email marketing revenue has grown by 400% from March 2016 to December 2016.- Assist with execution of audience development initiatives aimed to increase followers/newsletter subscribers across email and social platforms.- Assist in art direction of social media campaigns, email marketing and web enhancements from start to finish. - Monitor cwhemp.com backend errors and inefficiencies to improve eStore consumer experience.

Lead both strategy and execution of digital communication programs. Create programs that intelligently and innovatively utilize the full spectrum of social media platforms to cultivate genuine engagement with runners, influencers, media and advocates worldwide. • Define social media program objectives, clarify the measures for success and develop action plans to deliver against those objectives• Primary point of contact for market influencers, media, online evangelists and customer advocates, leading programs that cultivate lasting influencer relationships to maximize positive Newton visibility and awareness across all communication channels.• Lead development of programs that yield earned media opportunities and actively extend the reach of the Newton brand• Guide development of owned media assets by concepting and creating content for blogs, Facebook and Twitter posts, YouTube videos, Pinterest and Instagram images• Proactively build cross-departmental social media awareness and support while constantly looking for opportunities to effectively integrate social programs with other marketing initiatives to achieve common goals• Actively curate third-party content and relationships that meaningfully support customer interests and the Newton brand story• Define and champion social media best practices across the organization, enabling employees, athletes and the extended Newton family to effectively contribute to social media initiatives• Coordinate email marketing program execution to support increased frequency, targeting and operational efficiency. • Work to create enhanced customer segmentation strategies and event-based lifecycle email marketing programs.• Manage creative process from start to finish on digital and social projects.• Power user in Magento enterprise through experimentation with functionality and implementation of operational and user experience upgrades.

Support day-to-day operations, reporting and execution of online marketing and store merchandising programs across Newton Running digital properties. Assists with online customer acquisition, customer engagement and conversion initiatives that maximize Newton brand and retailer visibility in balance with direct-to-consumer revenue generation.• Coordinate email marketing program execution to support increased frequency, targeting and operational efficiency. • Work to create enhanced customer segmentation strategies and event-based lifecycle email marketing programs.• Power user in Magento enterprise through experimentation with functionality and implementation of operational and user experience upgrades.• Manage addition of standard site content updates to enhance user experience of store and maintain fresh, current store materials.• Lead product setup, addition of events, coaches and retailers and other standard site content updates.• Research and recommend store functionality enhancements and assist with requirements definition and coordination of development efforts. • Monitor order flow and troubleshoot issues to reduce errors, improve fulfillment times and enhance communication of order status. · Evaluate online product mix and recommend new product additions and merchandizing programs to support effective inventory management and product lifecycles.• Administer affiliate and paid search programs to ensure optimized return-on-investment and maximized customer reach that aligns with brand standards. • Lead definition and execution of loyalty and ecommerce customer engagement programs aimed at building improved customer satisfaction (rewards programs, reviews, surveys)

• Customer relations • Inside sales• Handle logistics for our database of 100+ certified coaches• Process all refund through Netsuite for every customer return• Certified Newton Natural Running Form Coach

Responsible for membership sales & program promotion•Market, promote & develop group & individual exercise programs for diverse range of fitness levels •Work with CRM – ClubRunner management software •Consistently achieved monthly membership quota

Developed individual exercise programs tailored to members’ goals•Conducted individualized risk assessments •Led comprehensive fitness evaluations; designed & implemented individual exercise programs •Recruited multisport athletes for weekly structured triathlon training groups

Support & develop long-term relationships with new & existing distributors•Support 500+ distributors globally •Provide product specific information & demonstrations to customers, helping them find the product bestsuited for their law enforcement needs •Report to the VP of Sales & Marketing

Implemented exercise programs for students of all fitness levels•Logged 350+ hours of hands on internship work •Created rehabilitative programs for disabled persons & athletes recovering from injuries •Managed & ensured properly maintained, safe exercise equipment in an 8,000 sq. ft. facility •Assisted in analyzing 1500+ students physical assessments prior to admission

Directed & organized six consecutive summers of youth camp•Prepared & managed weekly camp operations •Helped create & sustain a working budget •Created unique & targeted activities for each week of camp •Interviewed, hired & supervised camp staff of eight counselors