As a Brand Strategist with a passion for creativity and innovation, I am constantly seeking new challenges and opportunities to elevate brands to their full potential. With a Master's degree in Creative Brand Management from Virginia Commonwealth University Brandcenter, I have developed a deep understanding of the power of branding and the importance of strategic thinking in driving business success.With over 6 years of experience in the marketing industry, I have had the privilege of working with a diverse range of clients and industries, honing my skills in brand strategy, consumer insights, and integrated marketing campaigns. From developing brand positioning and messaging to creating impactful visual identities, I am dedicated to crafting comprehensive and effective brand solutions that resonate with target audiences.My approach to brand strategy is rooted in a deep understanding of consumer behavior and market trends. I am constantly staying updated on the latest industry insights and techniques, allowing me to bring fresh perspectives and innovative ideas to every project. My goal is to help brands differentiate themselves and create meaningful connections with their audience, ultimately driving business growth and success.In addition to my expertise in brand strategy, I am also highly skilled in project management, team leadership, and collaboration. I thrive in fast-paced and dynamic environments, and I am always eager to take on new challenges and learn from my colleagues and industry leaders.I am always seeking new opportunities to further expand my skills and contribute to the success of a dynamic organization. Let's connect and discuss how I can help elevate your brand to new heights.
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Brand Strategy SpecialistFreelanceGainesville, Va, Us
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Business AnalystEcs Apr 2023 - Present• Worked cross-functionally with department heads to research processes best practices and ensured that their teams had the appropriate documentation and resources to complete their job• Conducted systems research, documented extensive and detailed notes, and constructed comprehensive standard of practices briefs facilitating projects key agile processes• Organized and led meetings with key stakeholders, customers, vendors, and government leads discussing statues updates, and project… Show more • Worked cross-functionally with department heads to research processes best practices and ensured that their teams had the appropriate documentation and resources to complete their job• Conducted systems research, documented extensive and detailed notes, and constructed comprehensive standard of practices briefs facilitating projects key agile processes• Organized and led meetings with key stakeholders, customers, vendors, and government leads discussing statues updates, and project timeline• Managed and oversaw the entire onboarding process for all employees resulting in a 2x faster onboarding process and a 100% completion rate of training.• Designed, developed, managed a website housing key information related to our contract, and created curated content for the team and government, resulting in better organizational management for the project and a 4x faster method of finding and delivering key information• Severed as a point of contact for questions relating to the contract, training, company, and project details Show less -
Brand Strategy SpecialistFreelance Sep 2023 - Present• Helped clients develop their brand identity, brand logo, identify their target persona, build their brand voice, and construct their brand's missions and branding guidelines• Deployed UX/UI skills to craft unique websites for clients creating a positive consumer journey, perfect site responsiveness, and ensuring brand representation• Utilized SEO best practices including, creating custom, curated content, employing backlinks, reducing site page speed through the use of properly sized… Show more • Helped clients develop their brand identity, brand logo, identify their target persona, build their brand voice, and construct their brand's missions and branding guidelines• Deployed UX/UI skills to craft unique websites for clients creating a positive consumer journey, perfect site responsiveness, and ensuring brand representation• Utilized SEO best practices including, creating custom, curated content, employing backlinks, reducing site page speed through the use of properly sized images, adding alt tags to images, using proper heading structure, and developing metadata content to create strong SEO strategies resulting in first page placement on search engines• Setup client's Google Analytics and Search Console, and used the data gathered from the platforms to help refine and evolve client's websites SEO and brand awareness• Identified optimal social media platforms for clients based on where their target audience visits and helped develop content that their audience would engage with• Created a social media and blogging schedule for client, recommended different types of content to post, and setup social media management accounts for clients Show less
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Brand StrategistTalk 19 Media, Llc Apr 2023 - Sep 2024Warrenton, Virginia, United States• Conducted research into industry specific topics and developed marketing and social media tactics• Configured SEO best practices for client websites resulting in increased website traffic and a top five Google and Bing search result placement• Acted as UX/UI designer, developing websites for clients utilizing HTML, CSS and WordPress to grow their brand presence• Constructed and delivered brand briefs, developed brand guidelines for clients, and helped with creating client… Show more • Conducted research into industry specific topics and developed marketing and social media tactics• Configured SEO best practices for client websites resulting in increased website traffic and a top five Google and Bing search result placement• Acted as UX/UI designer, developing websites for clients utilizing HTML, CSS and WordPress to grow their brand presence• Constructed and delivered brand briefs, developed brand guidelines for clients, and helped with creating client logos• Served as project manager ensuring client goals were met, and communicated updates to client• Acted as production assistant and video editor, preparing locations and clients for shoots, and used Adobe to edit advertising video material Show less -
Brand StrategistTalk 19 Media, Llc Aug 2021 - Apr 2023Warrenton, Virginia, United States• Conducted research into industry specific topics and developed marketing and social media tactics• Configured SEO best practices for client websites resulting in increased website traffic and a top five Google and Bing search result placement• Acted as UX/UI designer, developing websites for clients utilizing HTML, CSS and WordPress to grow their brand presence• Constructed and delivered brand briefs, developed brand guidelines for clients, and helped with creating client… Show more • Conducted research into industry specific topics and developed marketing and social media tactics• Configured SEO best practices for client websites resulting in increased website traffic and a top five Google and Bing search result placement• Acted as UX/UI designer, developing websites for clients utilizing HTML, CSS and WordPress to grow their brand presence• Constructed and delivered brand briefs, developed brand guidelines for clients, and helped with creating client logos• Served as project manager ensuring client goals were met, and communicated updates to client• Acted as production assistant and video editor, preparing locations and clients for shoots, and used Adobe to edit advertising video material Show less -
Creative Brand AssistantTalk 19 Media, Llc Sep 2020 - Aug 2021Warrenton, Virginia, United States• Analyzed client’s Google Analytics and created reports detailing key insights to increase client’s marketing efforts• Edited over half a dozen film projects and numerous photos for clients with the use of Adobe CC• Presented key findings and strategic recommendations to clients and served as a point of contact• Managed numerous projects and acted as communication lead, ensured deadlines were met and client was aware of work being done• Set up branded YouTube channels for… Show more • Analyzed client’s Google Analytics and created reports detailing key insights to increase client’s marketing efforts• Edited over half a dozen film projects and numerous photos for clients with the use of Adobe CC• Presented key findings and strategic recommendations to clients and served as a point of contact• Managed numerous projects and acted as communication lead, ensured deadlines were met and client was aware of work being done• Set up branded YouTube channels for clients, uploaded content, employed key words to increase visibility within YouTubes algorithm, and educated clients on how to manage and optimize YouTube• Researched and educated my team on industry tools like Facebook Pixel and Google Tag Manager and identified opportunities for implementation• Suggested best social platforms for clients based on budget, consumer behavior research, and industry trends and data Show less -
Brand Strategy ConsultantVirginia Tourism Corporation Dec 2019 - Apr 2020Virginia Film Office• Conducted secondary and primary research and carried out over a dozen interviews for over twenty hours• Recruited and managed a cross-functional team of six people to bring to life the strategic recommendations• Handled client and team relations and developed a briefing and delivered it to my team• Synthesized data from a mix of research, surveys, and interviews to distill my findings into key insights• Developed a strategic recommendation for a… Show more Virginia Film Office• Conducted secondary and primary research and carried out over a dozen interviews for over twenty hours• Recruited and managed a cross-functional team of six people to bring to life the strategic recommendations• Handled client and team relations and developed a briefing and delivered it to my team• Synthesized data from a mix of research, surveys, and interviews to distill my findings into key insights• Developed a strategic recommendation for a brand refresh and created a series of comprehensive tactics that could be employed• Delivered my findings through an informative presentation to a panel of six people• Researched best social media platforms for client and configured, and managed content• Drafted social posts with key researched phrases for client and identified technology to help them schedule and manage posts. Show less -
Brand ConsultantRva Theatre Alliance Mar 2019 - Jan 2020• Analyzed client's social presence, used consumer data to optimized client's social campaigns and fill whitespace, and defined KPI’s for success• Conducted research into industry and customer trends• Distilled data from a mix of research, surveys, and interviews into key findings and insights• Created a brand unification strategy and developed marketing tactics to drive awareness• Renovated client’s website to streamline user experience• Developed a local marketing strategy… Show more • Analyzed client's social presence, used consumer data to optimized client's social campaigns and fill whitespace, and defined KPI’s for success• Conducted research into industry and customer trends• Distilled data from a mix of research, surveys, and interviews into key findings and insights• Created a brand unification strategy and developed marketing tactics to drive awareness• Renovated client’s website to streamline user experience• Developed a local marketing strategy to drive visibility• Analyzed survey data to identify people's perceptions of the theater Show less
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Management TraineeEnterprise Jul 2015 - Aug 2018Manassas, VaAs a Management Trainee, I was directly involved in managing day-to-day operations, including everything from market research, P&L management and productivity reporting, employee training, and business development.• Recognized by executive management for consistently maintaining an exceptional customer service rating.• Increased customer satisfaction and year-over-year sales growth by leading multiple customer-focused projects.• Efficiently assigned workflow to a team of 10… Show more As a Management Trainee, I was directly involved in managing day-to-day operations, including everything from market research, P&L management and productivity reporting, employee training, and business development.• Recognized by executive management for consistently maintaining an exceptional customer service rating.• Increased customer satisfaction and year-over-year sales growth by leading multiple customer-focused projects.• Efficiently assigned workflow to a team of 10 employees while also providing comprehensive on-the-job training.• Optimized inventory management and the supply chain through accurate sales forecasting and strategic planning.• Expanded brand awareness by building relationships with local businesses and continuously acquiring new clients.• Drove continuous improvement through tracking of business metrics relating to business operations and consumer satisfaction. • Leveraged extensive business process knowledge to run and manage the store and creatively resolve problems.• Advertised to customers in person and through email about our various customer and business reward programs Show less -
Scanning Coordinator / Stocking AssistantHarris Teeter Jul 2014 - Jul 2015Gainesville, Va• Received items from distributor and cataloged inventory• Scanned and checked to make sure all items are properly marked on the shelf• Stocked and ensured proper discard dates for all items and managed quality control• Strategically planned merchandise placing and forecasted how much product needed to be on display -
CashierHarris Teeter Jun 2014 - Jul 2015Gainesville, Va• Mentored and led over five new cashiers and delegated tasks • Improved customers service by decreasing stores wait time below corporate average by being the quickest and most efficient cashier -
Dsd Vendor ReceiverHarris Teeter Jun 2014 - Jul 2015Gainesville, Va• Handled billing and accounting processes and buying inventory• Managed and maintained back of the store operations and forecasted store product needs for order• Created invoices, scanned in and out merchandise, filed paper work and responded to emails and phone calls• Managed deliver schedules to ensure that orders were orders would be received on time • Filed paper work and responded to emails and phone calls to cooperate, vendors and customers• Trained, managed, and… Show more • Handled billing and accounting processes and buying inventory• Managed and maintained back of the store operations and forecasted store product needs for order• Created invoices, scanned in and out merchandise, filed paper work and responded to emails and phone calls• Managed deliver schedules to ensure that orders were orders would be received on time • Filed paper work and responded to emails and phone calls to cooperate, vendors and customers• Trained, managed, and oversaw three new receivers• Managed inventory and quality control Show less -
Produce ClerkHarris Teeter Jul 2012 - Oct 2012Gainesville, Va• Stocked produce items• Prepared the salad bar• Kept inventory -
CashierHarris Teeter Aug 2010 - Oct 2012Gainesville, Va• Mentored and led over five new cashiers and delegated tasks • Improved customers service by decreasing stores wait time below corporate average by being the quickest and most efficient cashier
Cody Colvin Education Details
Frequently Asked Questions about Cody Colvin
What company does Cody Colvin work for?
Cody Colvin works for Freelance
What is Cody Colvin's role at the current company?
Cody Colvin's current role is Brand Strategy Specialist.
What schools did Cody Colvin attend?
Cody Colvin attended Vcu Brandcenter, Virginia Commonwealth University.
Who are Cody Colvin's colleagues?
Cody Colvin's colleagues are Jarred Roper, Devlyn Tifft, Darian Austin, Schad Y., Deepti Singh, Thomas Watson, Anders Williams.
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