- Lead experiential, entertainement and sports marketing strategies for Chevrolet in one of their five regions. - Manage day-to-day activities of 5+ direct reports. Including invterviewing, on/offboarding, training, mentoring and setting expectations to ensure client priorities, strategies and expectations are exceeded- 2023 Marketing efforts generated an attendance of 5,000,000+, 171,000 product demonstrations, 60,000 handraisers, 21,500 in-market leads and over 2,500 new vehicle… Show more - Lead experiential, entertainement and sports marketing strategies for Chevrolet in one of their five regions. - Manage day-to-day activities of 5+ direct reports. Including invterviewing, on/offboarding, training, mentoring and setting expectations to ensure client priorities, strategies and expectations are exceeded- 2023 Marketing efforts generated an attendance of 5,000,000+, 171,000 product demonstrations, 60,000 handraisers, 21,500 in-market leads and over 2,500 new vehicle sales- Negotiate, amend, draft and execute new & existing sponsorship contracts that fulfill client & promoter priorities - Strategize new and creative engagements & display properties to showcase client product, physically and digitally- Experiential Marketing activations executed at Sporting Events/Teams, Fairs/Festivals, Auto Shows, Motorsports, Musical Concerts/Endorsements, Lifestyle Shows, Cause Marketing, Ranch/Farm Shows, Youth Sport and more.Career Progression at Jack Morton Worldwide: - Regional Market Associate - March 2017 - October 2018 - Senior Regional Market Associate - October 2018 - September 2019 - Regional Market Manager - September 2019 - October 2021 - Senior Regional Market Manager - October 2021 - September 2022 - Account Director - October 2022 - Present Show less

- Coordination of Marketing projects for the CMA Awards, CMA Music Festival and CMA Country Christmas- Solely responsible for prospecting, pitching, managing and activating a sponsorship portfolio of $400,000+- Implementation of B2C programs resulting in increased traffic both physically and digitally- Responsible for interfacing with internal departments to fulfill partner deliverables for respective accounts- Management of partner deliverables – physical activation and… Show more - Coordination of Marketing projects for the CMA Awards, CMA Music Festival and CMA Country Christmas- Solely responsible for prospecting, pitching, managing and activating a sponsorship portfolio of $400,000+- Implementation of B2C programs resulting in increased traffic both physically and digitally- Responsible for interfacing with internal departments to fulfill partner deliverables for respective accounts- Management of partner deliverables – physical activation and digital/press/social media content- Development of executive level presentations for corporate Board MeetingsCareer Progression at Country Music Association: - Strategic Partnerships Intern - May 2014 - September 2014 - Strategic Partnerships Coordinator + Marketing Assistant - September 2014 - March 2017 Show less

- Communication with account executives to gain knowledge of and exceed client expectations - Promotion of client priorities to help drive traffic to their business- Consultation with clients to provide marketing and technical advice- Troubleshot and adapted to issues that surfaced during an event- Assistance to event staff in the production of events and concertsCareer Progression at Cox Media Group- Marketing Promotions Intern - August 2012 - December 2012-… Show more - Communication with account executives to gain knowledge of and exceed client expectations - Promotion of client priorities to help drive traffic to their business- Consultation with clients to provide marketing and technical advice- Troubleshot and adapted to issues that surfaced during an event- Assistance to event staff in the production of events and concertsCareer Progression at Cox Media Group- Marketing Promotions Intern - August 2012 - December 2012- Marketing Promotions Assistant - December 2012 - April 2014 Show less