Chad O'Farrell Email & Phone Number

Greater Salt Lake City Area

Direct® is the essential all-in-one enterprise platform for vacation rental management. Our next-gen software adds tremendous value bringing every feature necessary to run a business under one roof by consolidating or replacing the functionalities altogether, enabling management companies to generate more revenue, with less effort, and ultimately at a lower cost than they can by bundling competing platforms.

Greater Chicago Area

Vaystays is global marketplace and software platform for professional vacation rental management companies and travelers who share a belief in high quality customer service, standards, technology, and experiences. Every Vaystay is verified, professionally managed, and instantly bookable.

Greater Chicago Area

Greater Chicago Area

Vaystays is a vacation rental marketplace that services quality properties in highly coveted destinations across the globe. All of the properties in our marketplace are verified and professionally managed, our calendars are always up-to-date, and bookings are always instantaneous. This allows us to offer a level of standardization unmatched in the industry.

Greater Chicago Area

Joined the Getaways team in 2012 as one of the first 20 sales reps to launch the new channel at Groupon. I served as Regional Sales Manager & Senior Regional Sales Manager for the Mexico/Caribbean/Latin America region with a primary focus on Mexico (All Territories). •Results: Launched the Mexico territory for Groupon Getaways, and developed the strong presence in the country that is seen today.•Cultivated relationships with over 100 new hotel partners in Mexico, the Caribbean, and Latin America (and growing).•Consistently meet revenue goals and seek to identify new and creative ways to further develop the platform.•Leveraged current connections and related sales experience to build alliances with hotel partners throughout the various regions.•Work to find the best solution using high financial acumen, strong sales process and creative analysis.•Prospected, consulted with, and maintained close relationships with lodging suppliers of all types, cultivating compelling travel experiences for the Groupon subscriber.•Chosen to serve on the Groupon Mentorship program to help develop new hires, and set them up on the path to success. Currently Mentoring 2 new hires per month.

Greater Seattle Area

Personally managed the word-of-mouth marketing initiatives for Widmer Brothers Brewery in Washington. Widmer Brothers Brewery is a part of the Craft Brewers Alliance in conjunction with Red Hook Brewery and Kona Brewing Co. selling over $77 M in 2011(IRI).•Results: Executed Widmer Brothers Brewing Company’s 2010/2011 marketing initiatives resulting in Widmer garnering $32M, an increase of 5% vs. last year. (IRI Data). •Engaged in 8,000+ direct conversations with new and existing consumers both on and off premise. •Introduced 5,000+ new consumers to the Widmer Brothers product line through event activation, on-premise promotions, and other word of mouth initiatives.•Planned and executed numerous flash mobs’ and other large scale events that touched thousands of consumers.•Created and launched the “Influencer Happy Hour” which reached over 1000+ influencers at several major Seattle-based companies including Adobe Systems, Google, Intelius.com, Digital Kitchen, PayScale, Gerrigan Lyman Group, Hornall Anderson, and Sub-Pop Records.•Executed hundreds of tasting events, providing beer education to over 1,500+ local consumers.•Established national partnerships with companies such as Goorin Brothers & Epic Seats.•Introduced the Tabletender tap system, a one-of-a-kind self-service draft system to the Seattle community.•Built the Widmer Brothers brand by targeting influencers, and creating a product experience that increases conversion rate, brand loyalty, and drives viral word-of-mouth efforts.•Used viral, grassroots, and seeding tactics to create great stories about the Widmer Brothers brand that will encourage word of mouth conversations.•Supported Widmer Brothers’ marketing team in executing events and festivals.•Supported local sales team in driving brand awareness & product support.

Greater Denver Area

Accountable for managing all aspects of sales, business development and client management. Effectively prospected clients and pursued leads to generate revenue growth. Worked with architects, engineers, developers, and project managers on many aspects of commercial design and development on a daily basis. Generated leads using a number of different mediums, and followed-up with clients using multiple communication channels.•Results: Increased sales 25% in year 1. •Managed a four state region, overseeing all sales and consulting matters in Colorado, Utah, Idaho and Western Wyoming. •Closed multiple deals annually, averaging $3.5 million in annual sales. •Managed and sold four different brand families within Tnemec, each brand consisting of 20 – 150 products.•Conducted workshops and lunchbox seminars to architects and engineers on a monthly basis, attended by 10-200 individuals per session for both AIA and continuing education credit.•Consulted with architects and engineers on a daily basis implementing design assistance on major commercial and industrial projects throughout the country.•Developed national sales and marketing plan and managed all promotional programs from a local and regional level.•Developed personal relationships with architects, engineers, and construction managers throughout the country.

Greater Denver Area

Managed sampling promotions in conjunction with grassroots and sports marketing to effectively reach target consumers. Created a product experience at events to increase brand loyalty, drive viral word-of-mouth, and create corporate goodwill. Executed product sampling, which was a vital way of generating trial and conversion for new and established brands.•Results: Successfully test marketed and launched EAS’s Piranha Energy Drink in it’s first US market (CO).•Sampled various products to over 12,000 consumers.•Managed three employees responsible for executing promotional events with various clients.•Worked with numerous companies including PowerBar, Pepsi, Gatorade, Kraft, Del Monte, ConAgra Foods, Kikkoman, and Tropicana.

Responsible for proactively developing, managing and executing promotional opportunities with corporate alliances that drove the key business initiatives for DataQorp.•Results: Established partnerships with numerous corporate alliances including Jim Beam Brands, Denver Broncos, Lotus Entertainment Group, Denver Center for Performing Arts, Embassy Suites, Entercom, and Nextprint.•Managed alliance partners and ensured extraordinary relationships and smooth execution of all promotional programs including alliance promotions and event launches.•Worked in close conjunction with the Sales and Marketing Department to help execute promotional efforts that drove key DataQorp marketing initiatives. Created and launched the CityRex City Card, an exclusive VIP card offering promotions and discounts at over 100 establishments in Denver and surrounding area.•Developed corporate promotions department into a valuable aspect of the company.

Bsba, Real Estate/Construction Mgmt

Bsba, Real Estate & Construction Management

Double Major in Real Estate & Construction Management at Daniels College of Business. Played on the club lacrosse team, and was an active.

Study Abroad, Marketing

Studied abroad at Monash University in Melbourne, Australia with a primary focus on Marketing & Philosophy.

Education record