Christina Olson Hendrickson Email & Phone Number

Many small companies need marketing support, but can't bring on a full-time employee to do it. That's where I come in. I provide my clients with what they need, including...• Content audits & strategy• Social media management• Website overhauls• Blog & article writing• And more (but who needs a longer list?)

Bothell, Wa

• Led content strategy development and execution, working with subject matter experts to produce content for blog posts, webinars, video, social media, web and more. This resulted in…-- 30% increase in website traffic-- 45% increase in average webinar registrations-- 57% organic increase in social media followers• Managed outside vendors, freelancers and internal stakeholders on projects ranging from website UX and SEO to customized products, direct mail, and print design.• Partnered with industry publications to provide regular columns and articles from our subject matter experts, resulting in a 26% increase in earned media coverage.

Bellevue, Wa

• Developed messaging plans for acquisition, three-brand merger, and a brand re-launch, which are now used as a template by the parent company’s global marketing team.• Led a small internal marketing team, setting goals with each contributor to mentor them toward personal professional goals as well as to achieve benchmarks outlined in our marketing plan.• Managed outside vendors and consultants for website development, PR support, and content development.• Worked with executive stakeholders to develop a community impact program focused on charitable giving and volunteer work. • Launched an internship program and developed guidelines for student mentorship and feedback.• Built a specialty marketing program to support other niche subsidiaries acquired by our parent company.

Greater Seattle Area

In my two years with Greythorn before its acquisition and merger, I led marketing for the North America division of the brand. This included:• Building annual marketing plans to support both our healthcare IT and open source & big data teams.• Developing tools and collateral for our sales and recruitment teams, ranging from presentation templates to editable social media imagery, marketing slicks to training tools.• Conducting annual national surveys of healthcare IT and tech professionals, then analyzing the data and building yearly market reports covering average salary ranges, benefits packages, and career motivation.• Collaborating with an international marketing team to ensure consistent brand standards worldwide.• Managing and negotiating our job boards contracts, and reporting annually on the ROI of each.• Amplifying brand awareness via earned media coverage in publications like ZDNet and Health Data Management, arranging speaking engagements and panel presentations for Greythorn leadership, and ghostwriting thought leadership articles and posts for key team members.• Managing website updates, social media accounts, and quarterly email newsletters.• Planning and coordinating all aspects of Greythorn's HIMSS presence, including exhibitor booth selection, booth design and production, booth staffing, print collateral creation, etc.

Greater Seattle Area

As the Marketing Manager, I supported ProLink Solutions and its subsidiaries in several ways, including the following:• Successfully pitched industry publications, resulting in coverage from PCWorld, CE Pro, and other publications.• Developed the voice for four different brands, their respective websites and blogs, and the company president’s ghostwritten articles and speeches.• Developed email strategies and campaigns that regularly boasted open rates in excess of 40%.• Helped establish company president as a thought leader in technology, asset management, and compliance best practices by arranging for him to speak on several high-profile conference panels.• Regularly edited RFP responses, contracts, and other company documents.• Crafted copy and designed layout for print collateral supporting multiple product lines.• Designed ads and direct mail pieces leading up to industry events.• Created awareness for three brands via social media.• Planned and coordinated all aspects of multiple conferences, tradeshows, VIP parties, and other company events.

Greater Seattle Area

• Served as on-site manager for iconic Seattle tourism destination, and ensured customer satisfaction, employee support, and tour safety.• Planned, coordinated and publicized via social media channels some of the most successful holiday tours to date.• Worked with gift shop manager to design and select new merchandise based on trends and current events.• Built and grew social media accounts on Twitter and Facebook, increasing the followers on Twitter from zero to more than 800 and fans on Facebook by 200% – all in a single year.• Managed press and media coverage, including a photoshoot for Seattle Magazine and an episode of The Layover with Anthony Bourdain.• Designed layouts for print and web, including café menus, retail signage, and holiday e-cards.

Greater Seattle Area

• Wrote copy for product descriptions, print advertisements, catalog content, blog posts, and industry publications.• Designed layouts for print and web, including gift certificates, seminar handouts, as well as regularly rotated banners for the company landing page.• Grew social media accounts, most notably the company Facebook page; from the official March 1, 2010 launch of the company to October 2011, Facebook Likes increased by more than 440%.• Created a consistent layout and engaging content for the monthly newsletter, which had a 42% average open rate and 14% average click-through rate.

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Bedford, Virginia

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Ma, Communication: Public Address

Bs, Communication: Graphic Design