Christina Olson Hendrickson Email & Phone Number

• Many small companies need marketing support, but can't bring on a full-time employee to do it. That's where I come in. I provide my clients with what they need, including...
• Content audits & strategy
• Social media management
• Website overhauls
• Blog & article writing
• And more (but who needs a longer list?)

Bothell, WA

• Led content strategy development and execution, working with subject matter experts to produce content for blog posts, webinars, video, social media, web and more. This resulted in…-- 30% increase in website traffic.
• Managed outside vendors, freelancers and internal stakeholders on projects ranging from website UX and SEO to customized products, direct mail, and print design.
• Partnered with industry publications to provide regular columns and articles from our subject matter experts, resulting in a 26% increase in earned media coverage.

Bellevue, WA

• Developed messaging plans for acquisition, three-brand merger, and a brand re-launch, which are now used as a template by the parent company’s global marketing team.
• Led a small internal marketing team, setting goals with each contributor to mentor them toward personal professional goals as well as to achieve benchmarks outlined in our marketing plan.
• Managed outside vendors and consultants for website development, PR support, and content development.
• Worked with executive stakeholders to develop a community impact program focused on charitable giving and volunteer work.
• Launched an internship program and developed guidelines for student mentorship and feedback.
• Built a specialty marketing program to support other niche subsidiaries acquired by our parent company.

Greater Seattle Area

• In my two years with Greythorn before its acquisition and merger, I led marketing for the North America division of the brand. This included:
• Building annual marketing plans to support both our healthcare IT and open source & big data teams.
• Developing tools and collateral for our sales and recruitment teams, ranging from presentation templates to editable social media imagery, marketing slicks to training tools.
• Conducting annual national surveys of healthcare IT and tech professionals, then analyzing the data and building yearly market reports covering average salary ranges, benefits packages, and career motivation.
• Collaborating with an international marketing team to ensure consistent brand standards worldwide.
• Managing and negotiating our job boards contracts, and reporting annually on the ROI of each.

Greater Seattle Area

• As the Marketing Manager, I supported ProLink Solutions and its subsidiaries in several ways, including the following:
• Successfully pitched industry publications, resulting in coverage from PCWorld, CE Pro, and other publications.
• Developed the voice for four different brands, their respective websites and blogs, and the company president’s ghostwritten articles and speeches.
• Developed email strategies and campaigns that regularly boasted open rates in excess of 40%.
• Helped establish company president as a thought leader in technology, asset management, and compliance best practices by arranging for him to speak on several high-profile conference panels.
• Regularly edited RFP responses, contracts, and other company documents.

Greater Seattle Area

• Served as on-site manager for iconic Seattle tourism destination, and ensured customer satisfaction, employee support, and tour safety.
• Planned, coordinated and publicized via social media channels some of the most successful holiday tours to date.
• Worked with gift shop manager to design and select new merchandise based on trends and current events.
• Built and grew social media accounts on Twitter and Facebook, increasing the followers on Twitter from zero to more than 800 and fans on Facebook by 200% – all in a single year.
• Managed press and media coverage, including a photoshoot for Seattle Magazine and an episode of The Layover with Anthony Bourdain.
• Designed layouts for print and web, including café menus, retail signage, and holiday e-cards.

Greater Seattle Area

• Wrote copy for product descriptions, print advertisements, catalog content, blog posts, and industry publications.
• Designed layouts for print and web, including gift certificates, seminar handouts, as well as regularly rotated banners for the company landing page.
• Grew social media accounts, most notably the company Facebook page; from the official March 1, 2010 launch of the company to October 2011, Facebook Likes increased by more than 440%.
• Created a consistent layout and engaging content for the monthly newsletter, which had a 42% average open rate and 14% average click-through rate.

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Bedford, Virginia

Lynchburg, Virginia Area

Lynchburg, Virginia Area

Ma, Communication: Public Address

Bs, Communication: Graphic Design