Colby Nelson Email & Phone Number

Washington, District Of Columbia, United States

• Oversee and implement social media strategy across Truth social platforms in addition to creating, publishing, and managing day-to-day community interactions
• Plan and assist in the development of social media strategies for product launches and new account activations
• Lead and create weekly and monthly reporting to track content performance data and analytics for organic social and campaign content using Brandwatch
• Manage content calendars and coordinate strategies, approvals, and content executions across internal & external departments
• Track social reporting against KPI's to inform leadership of learnings and any strategic adjustments to optimize engagements and improve content performance

Washington, District Of Columbia, United States

• Oversaw and managed day to day community management of truth's owned social media platforms
• Managed community engagement, paid media initiatives, and campaign reporting for the 2023 Effie Award-winning ‘Depression Stick’ and ‘Breath of Stress Air’ marketing campaigns
• Support post-campaign evaluations through sentiment analyses for organic and campaign content
• Established a community individuals quitting nicotine through 1:1 engagements

United States

• Brainstormed social campaign ideas while overseeing the content approval process across various internal teams
• Developed a merchandising strategy to boost sales and brand affinity among our target demographic
• Conducted thorough sentiment analyses to gauge our audiences attitudes and perceptions of our campaigns and advertisements
• Researched and evaluated potential campaign partners, and influencers for collaboration opportunities

Bachelor'S Degree, Communication And Media Studies

Journalism