Colby Nelson Email & Phone Number

Washington, District Of Columbia, United States

• Oversee and implement social media strategy across Truth social platforms in addition to creating, publishing, and managing day-to-day community interactions• Plan and assist in the development of social media strategies for product launches and new account activations• Lead and create weekly and monthly reporting to track content performance data and analytics for organic social and campaign content using Brandwatch• Manage content calendars and coordinate strategies, approvals, and content executions across internal & external departments • Track social reporting against KPI's to inform leadership of learnings and any strategic adjustments to optimize engagements and improve content performance

Washington, District Of Columbia, United States

• Oversaw and managed day to day community management of truth's owned social media platforms• Managed community engagement, paid media initiatives, and campaign reporting for the 2023 Effie Award-winning ‘Depression Stick’ and ‘Breath of Stress Air’ marketing campaigns• Support post-campaign evaluations through sentiment analyses for organic and campaign content• Established a community individuals quitting nicotine through 1:1 engagements

United States

• Brainstormed social campaign ideas while overseeing the content approval process across various internal teams• Developed a merchandising strategy to boost sales and brand affinity among our target demographic• Conducted thorough sentiment analyses to gauge our audiences attitudes and perceptions of our campaigns and advertisements • Researched and evaluated potential campaign partners, and influencers for collaboration opportunities

Bachelor'S Degree, Communication And Media Studies

Journalism