Cole Marshall Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Developed new market analysis for an emerging Financial Services company (EdTech) and performed heuristics and UX analysis on mobile application.Analyzed supply chain and developed cost/quality optimization frameworks for national pharmaceutical distributor.Collected demographic data for emergent food services and delivery application and performed market analysis to craft data driven market entry strategy.

Boston

Developed dynamic and adaptive Excel models to forecast client market share uptake for new product lines. Engagements focus on optimized go-to-market and pricing strategy. Implemented advanced analytical methods to interpret complex datasets, providing deeper insights into market position.Extensive experience conducting market sizing, market segmentation, and competitive analysis in support of product launch.Constructed repository of premier forecasting models for development of modular forecasting tool.

San Francisco Bay Area

Developed machine learning product development strategy, directing immediate product development efforts and coordinating top-down ML integration plan.Analyzed data stream, mapping available data inputs to candidate ML models for the purpose of optimizing ML development efforts.Sourced product requirements and developed minimum viable product framework through discovery with end users.

San Francisco Bay Area

Reported to VP Business Operations (COO). Led development of SaaS best practices playbook & go-to-market playbook, which were deployed to the global sales, marketing, CX organizations in support of 100% YoY bookings and ARR growth target. Sanitized CRM data (SugarCRM, PandaDocs, & SaaSOptix), translating data into actionable insights, developing analytical frameworks, and helping stakeholders use data-driven decision-making to fuel growth. Researched and provided needed analytics in support of company’s Series B financing activity: CAC, conversion metrics, sales funnel and churn analysis.

San Francisco Bay Area

Developed product requirements; led development with CTO and Ukrainian development team.Secured first commercial enterprise customer (10,000 users); led collateral development, social/digital marketing, and product launch.Supported series A financing efforts with enterprise software/edtech venture capital (Accel, Bessemer, Tru Ventures, Kapor).