Cole Parker Email & Phone Number

Valdosta, Ga, Us

Valdosta, Georgia, United States

Valdosta, Georgia

As Marketing Director of the two southernmost dealerships of Butler Automotive Group, I actively manage over one million dollars of annual advertising spend. In dictating and overseeing strategy over both our traditional marketing practices as well as a robust brand in the digital marketplace, my core responsibility is to maintain an innovative and holistic marketing mix that produces quantifiable results in a highly competitive industry.

Valdosta, Georgia

Born out of the existing infrastructure of In the Game Sports Network, I spearheaded the diversification of our business' scope of operation. Leveraging existing personnel, expertise, and operational structure, as CMO, I began offering and conducting marketing services to local businesses across a variety of industries. From search to social, graphic design to videography, and traditional to digital, I led in these creative efforts at the micro and macro scales.

Valdosta, Ga

As In the Game launched into a rebranding phase, I was placed in charge of the management of this expansion. After developing a new business model predicated on modernizing an antiquated and unsustainable media structure, I then internally implemented operational norms and efficiencies while systematically restructuring our brand perception through an expansive marketing strategy.

As a student-athlete at an Ivy League institution, I was placed into a rigorous environment, both as an athlete and a student. I have been challenged physically, intellectually, and spiritually over the past four years. However, these tests have developed me and molded me into an aspiring businessman that comes from a background of hard work, academic rigor, and occupational diversity.

Valdosta, Ga

I was able to recruit and assist in the development of local student-athletes in the South Georgia area as an Assistant Athletic Trainer. Drawing from my experience as a student-athlete, I was able to train a wide range of ages, skill sets, and sports interests. Being an Athletic Trainer of elementary school to college aged student-athletes allowed for a broad array of teaching opportunities, including physical development, mental preparation, and leadership training.

Atlanta, Ga

I filled the internship position of their Management Trainee program, which was located in the regional offices in Atlanta, GA. During my time there, I was able to get a comprehensive look into the majority of departments, but the majority of my time was spent in account management, acquiring experience in the management of both employees and clients. However, part of the program did consist of a brief time in each department, including human resources, marketing, sales, accounting/ finance, and quality assurance. This internship granted me a greater understanding of corporate operations, but it also developed skills in employee/client management and relations.

Bachelor'S, Applied Economics And Management, 3.51 Gpa

Activities and Societies: Varsity Football, Campus Crusaders, Fellowship of Christian Athletes, and Intramural Sports Graduate.

College Preparatory

Activities and Societies: Varsity Football and Baseball Captain, Student Council, Fellowship of Christian Athletes, Yearbook Staff.