Cole Parker Email & Phone Number

Draper, Utah, United States

Draper, Utah, United States

Lehi, Utah, United States

Product Marketing lead in charge of all service-based products.- Led all strategic and growth efforts for Dream Lab, Owlet’s first and only digital and soon-to-be subscription-based product. My efforts led to 167% QoQ growth in unit sales, 129% QoQ growth in revenue, and 876% YoY growth.- Collaborated extensively with cross-functional teams to perform experimentation (landing page/CRO, A/B tests, copy) to optimize 3 website product pages. Key changes have led to an average lift in conversions across the board by 30.2%.- Worked closely with the product management team to identify gaps in both the pre and post-purchase customer lifecycle journey. These gaps greatly impacted NPS, CSAT, and CLTV. Together we created an extensive 2021 product roadmap that aimed to increase CLTV by 19%, increase revenue by 5x, and reduce customer support tickets by ~10% - 15%.- Worked cross-functionally to enable sales and growth teams with collateral pieces for direct, retail, and partner channels. Collateral pieces included sales sheets, pricing sheets, demo decks, email templates, and competitor battle cards.

Pleasant Grove, Utah

Product Marketing lead that developed and executed GTM for 4 major products: di. Payments, Patient Finder, Morning Huddle and Call Insight.- Led all market research and competitive analysis efforts to identify unique product market fits for all 4 products listed above. This included conducting multiple rounds of surveys, focus groups and ethnographies. - Created website content for 4 separate product pages and ensured all messaging was tailored to the pain points and needs of target audiences.- Pioneered all cross-functional enablement efforts for Sales, Business Development and Customer Success. I created enablement resources for all 4 major product launches that included battle cards, demo decks, product videos, sales plays and one-pagers.- Collaborated with key cross-functional team members to create new customer onboarding emails that highlighted key product features and functionality. These emails helped decrease customer support set up cases by 25%.

Mountain View, California

6-month contracted position located at Google HQ in Mountain View, CA- Product marketing lead in charge of the production (content, speakers, budget, etc.) of the Google Partners Growth Summit - generated upwards of 300 new prospective Google Partners (totaling upwards of 9 figures in new reseller pipeline).- Created customer-facing enablement resources for 8+ Account Development Managers for the Partners Connect Retail program holiday initiative - produced QBR decks, industry trends and insights, and enablement resources - Developed the messaging and website copy for the Google Ads Reseller Website

Salt Lake City, Utah, United States

- Organized and ran 10+ Red Bull events per year reaching up to 1,500 customers per event. Provided 1,000-2,000 total products per event to reach new consumers and increase brand awareness - Increased brand awareness by generating relationships with influential Opinion Leaders (athletes, influencers, and local leaders) in the state of Utah to utilize them as brand advocates- Gathered vital industry trends through consumer focus groups, surveys, competitive analysis and ethnographies - utilized these insights to drive roadmap initiatives and tap into new emerging markets- Assisted in national Red Bull Events in Utah twice a year (Red Bull Rampage and Red Bull 400).

Bachelor Of Science - Bs, Digital Marketing, Minor In Business Management

Associate'S Degree, Marketing/Marketing Management