Cole Parker

Cole Parker Email and Phone Number

Product Marketing @ Engine @ Engine
el masnou, catalonia, spain
Cole Parker's Location
Lehi, Utah, United States, United States
Cole Parker's Contact Details

Cole Parker personal email

n/a

Cole Parker phone numbers

About Cole Parker

I am passionate about innovative products and solutions that help consumers and companies succeed.I believe that collaboration is vital and that every idea matters. Being goal and detail-oriented while also being creative are what I view as the keys to success. I strive to consistently learn new things, refine my skills, and reach personal and company goals.

Cole Parker's Current Company Details
Engine

Engine

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Product Marketing @ Engine
el masnou, catalonia, spain
Website:
enginebcn.com
Employees:
1
Cole Parker Work Experience Details
  • Engine
    Senior Product Marketing Manager
    Engine Feb 2024 - Present
  • Marq
    Senior Product Marketing Manager
    Marq Jul 2022 - Feb 2024
    Draper, Utah, United States
  • Pluralsight
    Sr. Product Marketing Manager
    Pluralsight Feb 2022 - Aug 2022
  • Pluralsight
    Product Marketing Manager
    Pluralsight Apr 2021 - Mar 2022
    Draper, Utah, United States
  • Owlet Baby Care
    Product Marketing Manager
    Owlet Baby Care Sep 2020 - Apr 2021
    Lehi, Utah, United States
    Product Marketing lead in charge of all service-based products.- Led all strategic and growth efforts for Dream Lab, Owlet’s first and only digital and soon-to-be subscription-based product. My efforts led to 167% QoQ growth in unit sales, 129% QoQ growth in revenue, and 876% YoY growth.- Collaborated extensively with cross-functional teams to perform experimentation (landing page/CRO, A/B tests, copy) to optimize 3 website product pages. Key changes have led to an average lift in conversions across the board by 30.2%.- Worked closely with the product management team to identify gaps in both the pre and post-purchase customer lifecycle journey. These gaps greatly impacted NPS, CSAT, and CLTV. Together we created an extensive 2021 product roadmap that aimed to increase CLTV by 19%, increase revenue by 5x, and reduce customer support tickets by ~10% - 15%.- Worked cross-functionally to enable sales and growth teams with collateral pieces for direct, retail, and partner channels. Collateral pieces included sales sheets, pricing sheets, demo decks, email templates, and competitor battle cards.
  • Dental Intelligence Inc.
    Product Marketing Manager
    Dental Intelligence Inc. Nov 2018 - Sep 2020
    Pleasant Grove, Utah
    Product Marketing lead that developed and executed GTM for 4 major products: di. Payments, Patient Finder, Morning Huddle and Call Insight.- Led all market research and competitive analysis efforts to identify unique product market fits for all 4 products listed above. This included conducting multiple rounds of surveys, focus groups and ethnographies. - Created website content for 4 separate product pages and ensured all messaging was tailored to the pain points and needs of target audiences.- Pioneered all cross-functional enablement efforts for Sales, Business Development and Customer Success. I created enablement resources for all 4 major product launches that included battle cards, demo decks, product videos, sales plays and one-pagers.- Collaborated with key cross-functional team members to create new customer onboarding emails that highlighted key product features and functionality. These emails helped decrease customer support set up cases by 25%.
  • Google
    Product Marketing Specialist
    Google Jun 2018 - Nov 2018
    Mountain View, California
    6-month contracted position located at Google HQ in Mountain View, CA- Product marketing lead in charge of the production (content, speakers, budget, etc.) of the Google Partners Growth Summit - generated upwards of 300 new prospective Google Partners (totaling upwards of 9 figures in new reseller pipeline).- Created customer-facing enablement resources for 8+ Account Development Managers for the Partners Connect Retail program holiday initiative - produced QBR decks, industry trends and insights, and enablement resources - Developed the messaging and website copy for the Google Ads Reseller Website
  • Red Bull
    Field Marketing Specialist
    Red Bull Nov 2016 - Jun 2018
    Salt Lake City, Utah, United States
    - Organized and ran 10+ Red Bull events per year reaching up to 1,500 customers per event. Provided 1,000-2,000 total products per event to reach new consumers and increase brand awareness - Increased brand awareness by generating relationships with influential Opinion Leaders (athletes, influencers, and local leaders) in the state of Utah to utilize them as brand advocates- Gathered vital industry trends through consumer focus groups, surveys, competitive analysis and ethnographies - utilized these insights to drive roadmap initiatives and tap into new emerging markets- Assisted in national Red Bull Events in Utah twice a year (Red Bull Rampage and Red Bull 400).

Cole Parker Skills

Customer Service Communication Microsoft Office Marketing Sales Social Media Microsoft Powerpoint Microsoft Word Microsoft Excel Leadership Public Speaking Event Planning Marketing Strategy Research Market Research Management Teamwork Team Leadership Team Building Time Management Training Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Creative Suite

Cole Parker Education Details

Frequently Asked Questions about Cole Parker

What company does Cole Parker work for?

Cole Parker works for Engine

What is Cole Parker's role at the current company?

Cole Parker's current role is Product Marketing @ Engine.

What is Cole Parker's email address?

Cole Parker's email address is cp****@****are.com

What is Cole Parker's direct phone number?

Cole Parker's direct phone number is +146993*****

What schools did Cole Parker attend?

Cole Parker attended Utah Valley University, Collin College.

What skills is Cole Parker known for?

Cole Parker has skills like Customer Service, Communication, Microsoft Office, Marketing, Sales, Social Media, Microsoft Powerpoint, Microsoft Word, Microsoft Excel, Leadership, Public Speaking, Event Planning.

Who are Cole Parker's colleagues?

Cole Parker's colleagues are Jimmy Thorn, Fabio Rocco, Katie Mcburrows-Moment, Aj David, Rene Martinez, Carson W., Hannah Cooley.

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    3 +140497XXXXX

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