Cole Cusella Email & Phone Number

Foster City, California, US

Huntington Beach, CA, US

Sunnyvale, CA, US

• Managed an AdTech portfolio exceeding $22M quarterly and consistently surpassed sales quotas in 16 of 17 quarters.
• Generated over $12M of net new revenue in 2022 through strategic upselling and cross-selling to target accounts.
• Created presentation decks and led QBRs for marquee clients such as CBSi, PlutoTV, and Activision Blizzard.
• Spearheaded product demonstrations that accelerated the sales pipeline and resulted in a 12% boost in sales conversions.
• Led cross-functional teams consisting of product, data science, and engineering to launch API integrations on Yahoo's mobile platform, generating over $15M in new revenue over three years.

Sunnyvale, CA, US

• Collaboratively engaged with business leads and IT teams, constantly identifying and implementing system and process enhancements.
• Mastered complex data sets to identify underlying issues and opportunities, resulting in an $11M sales uplift over one year.
• Earned $5M+ in net new revenue over a three-year period by leading a team of internal and external partners through ideation, beta testing, and product launch of cutting-edge integrations on Yahoo's mobile platform.
• Utilized analytical and problem-solving skills to effectively sell complex solutions, leveraging API knowledge and integrations when necessary.

• Leveraged supplier relationships to streamline negotiations, identifying and activating over $300K in annual savings.
• Improved inventory management efficiency by 20% and reduced storage costs by $125K within six months.
• Uncovered and remedied inefficiencies in a $25M yearly procurement process, reducing supply chain cycle time by 20%.
• Drove a 15% improvement in supply chain responsiveness and cut overhead costs by $150K in eight months.

Signal Hill, California, US

• Surpassed quarterly sales targets by over 15% for four consecutive quarters through targeted marketing campaigns, field events, and product demonstrations.
• Analyzed market trends and identified growth opportunities, leading to the opening of 13 new markets and a $300K increase in annual sales.
• Directed experiential marketing activations across the Greater San Francisco area, generating $150K in pipeline revenue from trade shows and marketing events.
• Grew the digital subscriber base by over 100K in one year by planning strategic content across all channels.

Signal Hill, California, US

• Responsible for all digital advertising efforts. Resulting in consecutive record-setting monthly sales of over $75,000.
• Developed and implemented a cross-platform digital communication strategy (website, digital content, social media, etc.).
• Championed the implementation of various CRM software solutions to streamline daily tasks and processes, freeing up more time for new projects.
• Utilized CRM software to manage customer relationships, designed website content, and approve posts.

• Implemented a company-wide data-sharing system utilizing Dropbox.
• Managed the collection and distribution of materials.
• Provided IT & technology support.