Coleen Smith Email & Phone Number

Raleigh, Nc, Us

Raleigh-Durham, North Carolina Area

-Support marketing and advertising strategy and execution for healthcare clients and non-profit organizations.-Provide strategic oversight and project management for a wide variety of marketing/advertising/communications projects, including marketing/communications campaigns, or individual projects such as videos, marketing collateral, web content, print newsletters and magazines, etc. -Develop email marketing campaigns/newsletters - from content development through design/delivery. -Develop web copy, blogs, CPC/PPC ads - all based on keyword research and SEO best practices. -Partner with other freelance resources to offer full-service marketing services, including design and production of marketing/communications materials, advertising, video, photography, etc. -Deliver compelling freelance content marketing/editorial support in a variety of industries, including healthcare/hospital, physician practice, small business, family/parenting, non-profit, etc.

Marketing/Advertising:-Develop and execute creative marketing campaigns for various hospital service lines, including digital, social, traditional media, direct mail and email marketing.-Manage marketing, advertising and community outreach activities for WakeMed Physician Practices. -Write, edit and produce marketing communications collateral.-Support the development of content marketing/storytelling/social strategy.-Contribute blogs as needed for wakemedvoices.comInternal/Stakeholder Communications:-Plan and execute the implementation of a new SharePoint-based employee intranet. -Oversee a team of two full-time employees who handle employee and physician communications for 7,000+ employees and 1,000+ Medical Staff members.-Manage the writing, editing and production of employee newsletters.-Work with employee recruitment advertising and marketing strategies.-Plan and implement employee relations and community marketing events.-Manage all communications strategies for 10+ internal departments.

Key Responsibilities: - Manage the development and deployment of strategic public relations programs for clients in technology, health care, retail and interior design industries. - Writing/editing of case studies, bylined articles, press releases, newsletters, white papers, proposals and strategic PR plans.- Developed relationships with local, national and trade media on behalf of clients in various industries.- Assist in the management of an account coordinator who provides support for program implementation. Manage the recruitment, interviewing and hiring of department interns.- Aid in the development of new business opportunities, including identifying and capitalizing on prospects identified through the agency’s business development team.

Key Responsibilities: - Managed and implemented strategic PR programs for clients in a wide variety of industries, focusing on health care and retail.- Managed internship program for entire agency, recruiting, interviewing, hiring and placing 6-8 interns throughout the organization.- Wrote press releases, bylined articles, case studies, newsletters, Web copy, advertising and collateral pieces for healthcare, real estate, retail and pharmaceutical businesses.- Managed national media tours for client spokesperson.

Key Responsibilities: - Managed various aspects of seven public relations/advertising accounts, including PR planning and implementation, budgeting, estimating, and invoicing. Monitored job costs to keep in line with budgets and estimates. - Wrote and edited highly technical press releases, articles and case studies.- Cultivated extensive relationships with editors, advertising representatives and publishers of key trade magazines in the electrical design-engineering sector. - Produced creative press kits, and worked with production department to manage deadlines, print production specifications and quality of deliverables. - Worked with new business director to research and identify potential clients in target industries.