Cole Laurain Email & Phone Number

Denver, Colorado, United States

Salt Lake City, Utah, United States

• Coordinated a team of 15+ students operating as a student-run agency to manage dozens of client projects.
• Held overarching responsibility for ideation, creative concepts, project timelines, staff assignments, and overall campaign execution. Approved all creative work produced by the ad agency.
• Contributed to campus-wide ad campaigns by writing headline copy and helping to select final concepts.
• Led pre-production for video shoots, including touring locations, contacting talent, renting equipment, and meeting with clients.
• Promoted to Creative Director in Spring 2022.

Lehi, Utah, United States

• Worked in the CRO department of a 100+ person agency, achieving an average increase of 84% in client conversions; offered F/T job upon culmination of internship.
• Collaborated with content marketers to create relevant CRO test copy for multiple clients.
• Launched over 20 tests for 11 different clients and prepared decks summarizing results of 31 tests for 16 clients.
• Provided client updates, monitored active CRO tests, identified technical issues, prepared CRO pitch decks to drive revenue, and organized results from heat mapping and user testing services.

Salt Lake City, Utah, United States

• Conceptualized and organized photo and video shoots on off-road trails with sponsored vehicle owners to showcase products.
• Produced imagery for Instagram, Facebook etc. to help drive growth of the company's online presence and record-breaking monthly sales.
• Represented the company at tradeshows by meeting with customers, promoting brand awareness, displaying products, addressing inquiries, and boosting sales.

New York, New York, United States

• Collaborated with the firm’s owner to identify suitable software for storing, organizing, and showcasing over 100,000 images.
• Created, implemented, and managed an organizational ecosystem within digital asset management software, DF Studio. This enabled images to be easily organized, searched, and located via custom metadata tags, resulting.
• Uploaded, organized, resized, and formatted images from world-renowned advertising and editorial photographers, serving clients such as Amazon, Disney, Vanity Fair, Ford, and Coca-Cola.

Boulder, Colorado, United States

• Established and managed a successful local photography business through personal connections, social media promotion, and advertising in high school and college, and website development.
• Applied advanced skills in Adobe Lightroom to edit and retouch images to meet client expectations and delivered final images digitally through platforms such as Dropbox and Google Drive.
• Communicated efficiently and professionally with clients regarding shoot scheduling, optimal lighting, location selection, budget, and individual schedules.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Business Scholars: Provides top-tier students exposure to multiple business disciplines by participating in case.

Study Abroad, Business And Humanities

I had the privilege to study abroad at Maastricht University in Maastricht, Netherlands in the summer of 2022. I took two, three-week.

High School Diploma

Activities and Societies: Scholastic Art & Writing Silver Key winner for photography portfolio, Top AP Photographer Award, Arts Focus.