Coleman Heffner Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky, United States

Louisville, Kentucky, United States

Ann Arbor, Michigan, United States

Allowing me to be the company's main brand-customer liaison, my Brand Experience Strategist role gave me the opportunity to work directly with the CEO to build brand visibility and affinity for a CRM startup. Accomplishments Include:- Created Referral Program targeting nationwide businesses with clients who fit Shopwindow's product while managing and training sales team to properly service partners- Constructed website sales funnels from creative assets and content to increase purchases from organic search- Designed Buyer Persona system to guide marketing and sales efforts- Utilized creative writing and interpersonal skills to interview customers and draft testimonial assets from captured information

Ann Arbor, Michigan, United States

White Plains, New York, United States

Summer position where I joined the Mtn Dew marketing team to help launch a brand extension while utilizing experiential and commercial marketing to drive association with partners and strengthen the brand's cultural presence. Accomplishments include:- Designed tentpole event at the NBA's All-Star Weekend focused on building brand affinity and highlighting partnership between Mtn Dew and the NBA- Guided Public Relations strategy to maximize impressions by conducting analysis of various social media platforms and relevant media outlets and recommending collaborations that aligned with interests of target consumer network- Collaborated with various PepsiCo divisions to adapt tentpole event to grassroot activations to create targeted regional impact- Managed customer relations to design retail marketing plan to showcase Mtn Dew brand extension while emphasizing beverage sales

Ann Arbor, Michigan, United States

My Student Manager position allowed me to strengthen my leadership and teamwork skills while self-funding my education. Accomplishments include:- Training and overseeing 75+ student employees, ensuring all felt empowered to complete their work in an efficient manner- Cooperating with upper management to allocate personnel based on daily demand fluctuations- Offered and implemented suggestions to improve effectiveness of workplace policies

Ann Arbor, Michigan, United States

Following my passion for Hip Hop music and culture, I became heavily involved in this student organization and soon became President. This role allowed me to lead an eight-person executive board while overseeing a myriad of cross-functional projects. Accomplishments include:- Implemented leadership position focused on increasing consumer engagement and better serving member needs- Contacted and negotiated contracts with partnering talent while creating future talent partnerships template- Organized a 150+ person event while satisfying expectations of all stakeholders including venue owners and staff, partnering talent and organizations, attendees and the Hip Hop Congress executive board.

Ann Arbor, Michigan, United States

While working with the Booking Manager, I played a direct role in delivering exceptional live experiences by helping oversee the venue's event calendar and maintaining its talent database. Accomplishments include:- Maintained database of 40+ musical artists to draw from in order to cater to specific markets- Monitored customer preferences at various shows and adjusted promotional materials to include observed trends- Crafted events from artist database on nights the venue with otherwise be closed to ultimately boost bar sales- Reviewed event performance metrics to improve future advertising tactics

Detroit, Michigan, United States

Starting as a Stat Runner, I delivered statistic sheets between multiple departments to enhance informational accuracy towards fanbase. Promoted to Live Stream Coordinator, I guided the press conference live stream following each game at the Michigan High School Football Finals. Accomplishments include:- Produced live streams for each press conference in order to ensure partner products were visible to 1200+ member virtual audience- Worked with Press Conference Coordinator to provide participating student athletes with proper equipment to boost quality of each press conference

Bachelor Of Business Administration - Bba, Marketing

Education record

School of Literature, Science, and Arts