Colette Smith Email & Phone Number

Metro Ny

Managed a diverse wine portfolio within 5 boroughs of NYC towards distribution and depletion plan. Worked intimately with sales management and sales reps to expand portfolio in the off premise. Formulated and implemented comprehensive marketing programs, instituted meetings, managed budgets, and aligned pricing to success.

Ny, Nj, Pa, De

Launched a brand new vodka into the marketplace. Involved in every brand decision from picking a logo to choosing distributor, ect.Worked intimately with sales management and sales reps to expand portfolio through all trade channels in four states.Formulated and implemented comprehensive marketing programs, instituted meetings, and led product launches and trade events to success.

Managed diverse wine portfolio of 52 brands and 550 SKUs within 11 NJ counties towards distribution and depletion plan.Worked intimately with sales management and sales reps to expand portfolio through all trade channels.Increased territory by 11% versus year prior. Increased average POD from 13 to 30 per key account.Formulated and implemented comprehensive marketing programs, instituted meetings, and led product launches and trade events to success.Offered educational training seminars for wholesale and retail staff to enhance productivity and efficiency.

Worked closely with suppliers and sales reps to increase distribution and depletions within territory.Staff trainings to provide product knowledge along with TIPS certifications.Created drink lists for existing products, product launches, and line extensions. Event planning.

Merchandised key accounts within Monmouth County to ensure utilization of all POS.Optimized floor space within accounts to promote product.Shelf/Cold box management to adhere to supplier adjacencies.Leader in bonus programs.