Colin B. Email and Phone Number

As Digital Marketing Manager, I am actively involved in numerous marketing channels including SEM, SEO, Paid Social and Display. I work on day to day implementation & strategy of these channels, particularly SEM & SEO, tasks are generally based around optimisation, content for SEO, technical SEO work & constant SEM testing. I also help develop the content/structure for SEM & SEO landing pages to help drive traffic & improve conversion rate. I work with a number of tools including GA & Kenshoo to help drive performance.

As SEM Manager, I have a number of different areas to manage which are listed below:Managing 4 SEM accounts on a day to day basis including different brandsDeveloping strategy for SEM, planning & forecasting performanceHelping to develop future SEO, Affiliate, Display & Social Media strategiesReporting & Analysis of digital channel performanceWorking with internal teams to help improve website performanceRecruitment & development of junior team members

Managing key client accounts including a large health insurance companyTraining & assisting SEM Assistants in their career developmentProducing annual client review presentationsDevelop pitch materials for potential new business

Managed a team of 1 Snr Exec, 2 Assistants and an InternI managed an extensive range of clients with both large and small budgets. My role involved running PPC accounts on a day to day basis along with providing a strategic role across all accounts within the team.Key tasks included:1. Forecasting on a quarterly, annual & monthly basis to help plan client activity2. Ensuring accounts are run according to best practice3. Analysing results & communicating next steps to clients4. Day to day contact with clients ensuring they are kept up to date with performance & plans5. Developing presentations to demonstrate current results & future strategy6. Auditing accounts & developing presentations for new business opportunities7. Managing 4 team members and developing them through training8. Running training sessions on the latest developments in PPC9. Formulating longer term strategies for clients within the team

Running a variety of PPC, Google Display Network, Facebook & YouTube advertising campaigns.Running campaigns on Google, Yahoo & MSNRunning campaigns in UK, USA, UAE, Australia & New ZealandExperienced in many industries including retail, gambling, automotive, B2B, insurance, finance/loans, health & fitness, dating, social networks.Reporting results & plans to clientsPresenting to potential clientsSpotting opportunities for upsell & cross sellingProducing proposals to present to clients with the aim of increasing client spendManaging a team of 2 PPC ExecutivesProducing forecasts for clients

As a Search Executive I am responsible for managing numerous Pay Per Click (PPC) campaigns using Google, Yahoo, MSN, Facebook and YouTube. I have specialised as a “champion” of Google Display Network (GDN) and YouTube Advertising products.Key Tasks:Day to day management PPC campaigns on various platformsImproving PPC campaigns using the latest techniquesGenerating ideas on how to develop Latitude's services to the client including cross selling and up sellingCompleting action plans detailing upcoming tasks that are to be completedSpotting opportunities to increase client spend Producing proposals for both current and potential clientsTraining the PPC & CS Teams on various topics Key Achievements:Producing proposals that have resulted in increased client spend and profit for LatitudeAssisting with significantly improving Latitude's GDN performance to in line with other agencies as per Google's Agency Benchmarking process.Improving Excel skills and digital marketing knowledgeAchieving campaign results which resulted in a higher monthly client budgetCo-ordinating the PPC team in completing the GDN qualification

VIP are an engineering products wholesaler. This current role is operated in conjunction with Knowledge Transfer Partnerships (KTP) and Bolton University. The position involves responsibility for all marketing strategy/activity at VIP and providing advice to the Managing Director on relevant areas. Key Tasks:Establishing a new marketing function within the companyDevelopment of annual strategic marketing plan & Responsibility of managing projects including development of sales team progress tracking and reportingCreating, implementing and analysing of online (e-mail and PPC) and offline marketing campaignsImproving usability, content and SEO rankings of website including online storeExtensive reporting of progress using tools such as Google AdWords and AnalyticsSetting up of CRM system, organising data entry and use of data in a marketing environment and creating procedures for entire companyManaging projects with students from University to assist with market researchKey Achievements:Improvement of sales team tracking and progress reporting40% increase in website hitsLaunching of AdWords campaigns leading to increase in website hits and sales generationMotivation and management of telemarketer to consistently hit appointment making targetsE-mail marketing campaigns raising brand and product awareness while generating salesProduct and branded literature improving sales team presentations and product awarenessTelemarketer increasing appointments with potential customers by 80%Development of written procedures increasing data accuracy in CRM systemPricing strategy development decreasing need for adhoc decisions and improving pricing consistencyImprovements in customer service procedures increasing customer satisfaction

Datel are the UK's biggest Sage Software reseller. This role required included a range of tasks which has helped me to gain further experience in a marketing environment. The reason for leaving this role was a restructuring program within the companyKey Tasks:Sourcing and importing new data for telemarketing campaigns into CRM system Analysing data for various marketing activities including telemarketing and email campaignsWriting copy for email and mail campaigns including creating a regular e-newsletterDeveloping and running email campaigns using Sage E-marketingAnalysing and reporting on campaign resultsRevamping the company's website, writing content, advising on design, assisting with improving interactive content on website such as videos and downloadsMonitoring internet activity using Google Analytics and using Google AdWords to generate website hitsManagement of major marketing events, organising invitation lists, identifying guest speakers, managing logistics and overall co-ordination.Creation and running of reports to track performance and improvement in the marketing and sales teamsKey Achievements:Consistently hit targets and demonstrated the ability to work in pressurised environmentsSignificantly increasing the number of website hitsThe successful running of several events with positive feedback received from attendantsHelping to develop new departmental procedures and producing written guidance

This position involved a wide range of responsibilities and provided an opportunity to gain hands on experience. The reason for leaving was a desire for a new challenge and to widen my experience. Clement Clarke are a manufacturer and retailer of medical equipment associated with breathing and chest conditions such as Asthma.Key Tasks:Developing the company website, re-writing product and corporate information, improving the aesthetics, adding new pages and constantly updating the informationOrganising company participation at exhibitions including developing stand designs and product display, and managing logistics to ensure the smooth running of eventsCompetitive Analysis projects, research and analysis of competitors' productsAssisting in the development of Marketing plans for new products Liaising with sales staff in order to produce literature suitable for each regionCollating statistics on website activity and analysingInvolved in analysing previous activity and deciding on future marketing actionsKey AchievementsSuccessfully launching a new internet site and an e-commerce siteOrganising several exhibitions both in the U.K and abroadGained experience of performing in a Marketing orientated environmentDemonstrated a positive response to pressure and consistent organisation skills to meet stringent time constraints;Further developing Marketing and interpersonal skills