Colin Macarthur Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Member of the Leadership Team responsible for the effective management and day to day running of the agency Work with Leadership Team in the setting and execution of overall company strategy and budget and ensuring the strategy is implemented successfully – lead key client accounts Responsible for the management and development of people management and career development processes Responsible for development and implementation of the agencies training programme Responsible for the development and management of operational efficiency initiatives and programmes

Sydney, Australia

Member of the Executive Team responsible for the effective management and running of the Jigsaw agency and the development of the Jigsaw agency and brand.

Sydney, Australia

Employed strong people management skills both internally and externally to foster high levels of efficiency across numerous working relationships while building productive relationships with key stakeholdersHad full client ownership across a variety of sectorsManaged financial targets Ensured all research delivered had an actionable commercial focusWorked in partnership with clients to ensure research enabled them to be more customer centric in all aspects of their businessWorked across sectors on projects that had a strong focus on brand strategy development and implementation. Worked with clients at different stages of their communication strategy, from initial insight generation to creative development and evaluation of creative across different marketing channelsDeveloped large scale customer journey projects across different categories

Key partner within the business and worked closely with clients to ensure continued growth of their brandsHad full client ownership and managed financial targetsEmployed strong people management skills both internally and externally to foster high levels of efficiency across numerous working relationshipsEnsured the delivery of premium consumer insights with a strong focus on brand strategy and communications Conducted a major research study into the lives of Australian Consumers post GFC and presented results at industry forums across the country Carried out Opinion Leader research with major retail CEO’s exploring the challenges and opportunities for the retail sector in 2011/12 Assisted major TV Network with brand positioning insights to ensure their brands command a dominant space within the sector Worked on key branding and communications development and testing projects for large finance and consumer FMCG companiesConducted innovation and brand positioning workshops Delivered key FMCG consumer behaviour research, brand positioning and product innovation research projects

I have client ownership, and am responsible for the full development of client plans and the driving of my team to realise these. I have personal responsibility for fulfilling stringent financial targets within the most profitable team in the company – this is achieved via existing client plans as well as growth from new business streams. I employ strong people management skills to foster high levels of efficiency, empowering staff through strong leadership and ensuring that all individuals have a clear understanding of their personal roles, development needs and performance issues. I strive to continually deliver the latest research approaches and thinking to all my clients. I am responsible for identifying potential threats as well as new opportunities to leverage TLE business within the research community.

Ensured that client relationships were developed and strengthened at all levels, and that client servicing and output were of the highest quality. Focused on providing all clients with the best possible solutions for their business and developing Hall & Partners' contribution to their business strategy. Had ultimate responsibility for overseeing staff on projects and accounts. This included managing people not only on an account or project basis, but in terms of one-to-one line management - motivation, personal development and training. Prepared annual account plans for major accounts, was responsible for on-going and annual reviews and worked with the head of division on future plans and action required. Played an important role in the area of new business development, from pitching and presenting credentials through to overseeing and planning new-business proposals.

Was responsible for the design and costing of new research projects, both Quant and Qual, and writing comprehensive proposals. Managed a variety of projects – CATI, CAPI, face-to-face, web surveys, both for the domestic market and internationally. Developed skills in data analysis and statistical interpretation - produced full research reports and presented findings to clients. Managed three major client accounts – brand and advertising trackers, customer satisfaction, customer panel research, adhoc projects and public sector research. Supervised and trained junior staff, including involvement in the recruitment of junior staff and graduates (instrumental in the development of a Graduate Recruitment Scheme – new in 2002).