Leading on primary research research conducted within HMRC to compliment our externally commissioned research. Currently helping to setup and establish the team and ways of working, the function will work on on small and mid scale qualitative and quantitative research utilising a range of methodologies.

Portfolio lead for one of the EU Exit portfolios within Behaviour, Insight and Research function within HMRC. Liaising with stakeholders to identify upcoming needs and where insight and primary research was required to fill evidence gaps. I worked primarily on issues linked to the longer term border ambitions, for example the 2025 border vision. - Delivered 2 commissioned research pieces investigating EU Exit - Delivered numerous workshops with external stakeholders investigating business issues linked to longer term trading with the EU - Delivery of numerous small scale and larger scale evidence packs linked to ongoing and new queries raised within the business - Line management of 2 members of staff

Utilising existing data from both within and outside HMRC to identify known insight on business critical questions. Utilising numerous sources of data and information, often 50+, to synthesise into relevant products, for example evidence packs, headline reports and personas.

Research Director at Discovery delivering strategic research at a global level with a variety of brands, utilising both qualitative and quantitative research. As part of the senior management team I lead projects from inception to completion, remaining hands on throughout. I'm a core contact for a number of our clients and actively involved in new business development, I also seek out means of raising Discovery's profile within the industry.I'm well versed in the traditional methodologies, along with some of the more emerging research techniques, such as mobile ethnography and passive tracking.Some of my more interesting recent projects include: Understanding what inspiring means to customers and identifying how businesses can truly look to inspire their audienceA segmentation for a leading children's' charity looking to understand differing household attitudes to reading, with full details of segments published online.Reviewing documents provided by a financial organisation for those contemplating a new savings product, leading to a rationalisation of documents available and amendments to the website journey.Running workshop debriefs internationally to aid stakeholder understanding of how to implement change within their business based on real consumer needs and desires

Drummond Madell (now Relish Research) was where I cut my teeth when starting out my career in research.Initially I worked in the field department, running recruitment for qualitative and quantitative projects across internal projects and for external clients.After 2 years working in field I made the transition into a qualitative researcher, working on projects with companies like Google, MTV, Plymouth Gin, Motorola and Vodafone. As I progressed through my time at the company I became a core lead for a number of clients, many of whom were spending hundreds of thousands pounds on research with the company each year.Whilst working at Drummond Madell I also completed my Masters degree, taking it over two years on a part time basis whilst continuing to work full time.