Overseeing catalogue marketing for Chrysalis Records and associated labels

• Develop data-led tests to increase consumption of SME’s catalogue at DSPs - including strategic streaming only compilation products, metadata tagging and Sony’s global sped up + slowed profiles - that became established in CMG’s business plan and led to $ms in additional incremental revenue.• Managed roster of 20+ artists. Devised and project managed successful international marketing campaigns for a diverse range of artists, resulting in global Top 5 releases for Jimi Hendrix… Show more • Develop data-led tests to increase consumption of SME’s catalogue at DSPs - including strategic streaming only compilation products, metadata tagging and Sony’s global sped up + slowed profiles - that became established in CMG’s business plan and led to $ms in additional incremental revenue.• Managed roster of 20+ artists. Devised and project managed successful international marketing campaigns for a diverse range of artists, resulting in global Top 5 releases for Jimi Hendrix, Leonard Cohen, Primal Scream, Prince, Mariah Carey & The Clash• Planned and delivered successive global seasonal streaming marketing campaigns - including around Christmas, a key part of the CMG business plan involving every CMG team – which generated billions of streams / $m+ revenue annually.• Developed Trending Tracks strategy to encompass fan acquisition through analysis of consumption impact on artist catalogues post-trend, resulting in increasing audience for future artist campaigns.• Advocated for increased volume of catalogue vinyl releases to take advantage of continuing vinyl boom, resulting in incerased revenue. Diversified retail offering to include picture discs, coloured vinyl and other fan friendly products• Participated in Sony’s Fighting Racial Injustice task force to help eradicate problematic Industry language from everyday use, presenting recommendations to senior Sony management which were then implemented company wide Show less

Responsible for driving revenue from existing UK and International physical retail and distribution accounts, as well as developing new business internationally. Developed sales and marketing strategies for key catalogue and frontline releases, achieving top ten chart placements in key international marketsDeveloped a sales and marketing campaign for the 2015 AIM Award-winning immersive boxset Inside The Pleasuredome by Frankie Goes To Hollywood with Pledge Music

Blinkbox Music (originally we7) was a start-up music streaming service, with over 12 million tracks licensed from major and independent labels, founded by Peter Gabriel and acquired by Tesco in 2012.At the company i was resposible for onboarding new label and distribution partners, devising editorial strategy and developing label and partner relations.

Sanctuary Records Group Limited was the largest independent label in the world, acquired by Universal Music Group in 2007 and subsequently BMG in 2013