Colin Watts Email and Phone Number

• Developed and maintained website content for client, resulting in a 15%increase in website traffic and a 10% increase in lead generation.• Designed and developed user interfaces for websites, improving userengagement and reducing bounce rates by 20%.• Integrated third-party services and APIs into a website, enhancingfunctionality for customer checkout flow and enabling seamlessintegration with external platforms, that resulted in increased… Show more • Developed and maintained website content for client, resulting in a 15%increase in website traffic and a 10% increase in lead generation.• Designed and developed user interfaces for websites, improving userengagement and reducing bounce rates by 20%.• Integrated third-party services and APIs into a website, enhancingfunctionality for customer checkout flow and enabling seamlessintegration with external platforms, that resulted in increased customersatisfaction.• Tested websites for compatibility across multiple browsers and devices,ensuring a consistent user experience and reducing website loading timeby 30%.• Managed email list segmentation and targeting, resulting in a 40% increasein email engagement and a 20% increase in conversions. Show less

• Design original website on Wordpress CMS.• Transfer and develop new website on the Shopify CMS• Manage eCommerce platforms and backend systems.• Update API's, plugins and integrations, and to ensure they are up to date andfunctional.• Implement and maintain website management.• Trouble shoot and re solve back end issues. with the front end team tosupport UX/UI enhancements.• Developed and maintained Editorial Calendars• Streamlined company’s social media… Show more • Design original website on Wordpress CMS.• Transfer and develop new website on the Shopify CMS• Manage eCommerce platforms and backend systems.• Update API's, plugins and integrations, and to ensure they are up to date andfunctional.• Implement and maintain website management.• Trouble shoot and re solve back end issues. with the front end team tosupport UX/UI enhancements.• Developed and maintained Editorial Calendars• Streamlined company’s social media process, creating easier integration ofpost between all platforms• Track performances to outperform the previous years engagement by 23%with the assistance of the analytical team by creating strategic tactics togenerate a bigger audience• Regularly audited and shared content across competitive landscapes whilecontinuously monitoring trends and viral moments to intertwine with brandimage and identity• Developed campaign landing pages• Created, posted and monitored digital content across Facebook, Instagram,TikTok, Snapchat, site blogs, and Youtube• Oversaw content creation process including social graphics, animation,motion graphics, GIFS and short/long-form video Show less

Mastermind Visions Full Service Agency Marketing focuses on the onlineinteractions with Small Business customers and partners. This positionsupports the refinement of the online journey, and the development ofadvanced web tools that enhance the experience. • Successfully launched multiple projects on mastermindvisions.com• Managed multiple teams of graphic designers, content creators andstrategist to launch… Show more Mastermind Visions Full Service Agency Marketing focuses on the onlineinteractions with Small Business customers and partners. This positionsupports the refinement of the online journey, and the development ofadvanced web tools that enhance the experience. • Successfully launched multiple projects on mastermindvisions.com• Managed multiple teams of graphic designers, content creators andstrategist to launch implement new marketing strategies, campaigns andfunnels• Provided thought leadership to improve processes, generate online salesleads, and enhance customers/partners online Support experience. Reducedonline Support abandonment rate by more than 30%.• Analyzed monthly web metrics and presented to upper management andSmall Business teams.• Worked closely with creative/user experience/business units/developmentteams and vendors to scope, plan, and execute online projects.• Collaborated with teams to drive search engine optimization and SmallBusiness social media strategies.• Prepared online newsletters, promotional emails and rained distribution viaMailChimp and Constant Contact• Assisted in the 12% increase of referrals through email marketing andpromotions• Created and oversaw the creation content for all social media platforms -Facebook (Meta), Instagram (IG), and the company site.• Launched optimized online adverts via Google Adwords and Facebook tohelp increase brand awareness by 10% in 3 months• Managed retargeting campaigns, while actively assisting in SEO efforts• Redesign company site using Wordpress• Oversee teams to design Client website using platforms such as Wordpress,Shopify, Wix and Square Space.•Manage multiple teams utilizing cross departmental skills for creating and implementing marketing strategies and campaigns. Show less