Colin Gayle Email & Phone Number

Los Angeles / South, East, West, Central Africa

ACA is a Pan-African talent and digital marketing agency that develops, manages and monetizes brand-talent collaborations targeted at and/or driven from African markets. The Agency also develops, builds and owns, or takes ownership interests in, proprietary distribution platforms, branded touring properties, sports properties, consumer goods (including beverage and fashion brands), branded media content and other entertainment verticals through which the Agency synergistically provides opportunities for its talent roster. The Agency secures representation mandates from talent in entertainment categories including television, film, music, sports, literature and spoken-word both on the African continent, Europe and in the United States. ACA secures and develops employment and/or monetization opportunities for its talent and client roster, maintains a data driven digital media exchange platform for African brands; matches its talent with specific market segments and the brands targeting them; develops and packages brand-talent collaborations that can drive specific strategic objectives in the relevant markets; maintains strategic partnerships with distribution-channel owners and providers working closely with them to identify and leverage optimal value from placing the products of the brand-talent collaborations on their distribution platforms. ACA’s geographies of focus are East (Kenya), Southern (South Africa) and West (Nigeria) Africa, North America and Europe.

South Africa

African Leadership Network (ALN) is the premier network of Africa’s next-generation of leaders – those individuals who are poised to assume the most significant roles in African corporations, governments and society at large over the next 10-15 years.The aim of the network is to Power Africa’s Prosperity.Founded by Acha Leke (Senior Partner, McKinsey & Co.), and Fred Swaniker (Founder and CEO, African Leadership Academy), both of whom are recognized and established next-generation African leaders in their own right, the Network is founded on the principles of collaboration and leadership.As the name implies, the African Leadership Network (ALN) is an exclusive, invitation-only network of influential and dynamic leaders who are poised to shape the future of Africa over the next few decades.

Greater St. Louis Area

oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviorEnsuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.Integration of content activities within traditional marketing campaigns.Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.Establishing work flow for requesting, creating, editing, publishing, and retiring content.Work with technical team to implement appropriate CMS.Conducting periodic competitive audits.Supervising the maintenance of

South Africa

• Advised Patrice Motsepe on live entertainment projects dealing with North American/African artists.• Developed partnerships with local media companies (SABC, DSTV, Prime Media, etc.) for all events.• Advised and kept CEO/Chairman informed on all governance, HR, performance, risk and other related matters.• Negotiated all artist agreements with management and agents.• Created and managed concert and event budgets.• Developed marketing plans for all events based in South Africa. • Responsible for attaining revenue projections based on each project.• Responsible for promoting, marketing and managing all the resources needed to deliver on the 50-Cent concert, 2010 World Cup events in NYC and South Africa, Kelly Rowland, Bow Wow, Keri Hilson, Yolanda Adams, and other performing artists.• Identified potential artists to tour SA and other African countries and aggressively executed strategies designed to sustain a profitable business model.• Acquired sponsorships from major corporations for concert events.• clients within South Africa

Lagos, Nigeria

Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.In just under five years, Social Media Week has become a platform and a community that has grown to more than 100k members in 26 cities around the world.

South Africa, Los Angeles, Ca, Lagos, Nigeria

• Developed company to deliver urban content to all local media outlets.• Developed and trained local production company to deliver first class productions for SABC and MNET.• Acquired content from North America for SABC International and Channel O/Vuzu.• Developed skill transfer program for SABC and top executives in Hollywood.• Created and implemented marketing initiatives for youth for Zain Nigeria with a budget of $10m.• Produced over 300 hours of programming for TV networks within Sub-hara Africa.• Executive produced the number one music show O Access for Channel O for 6 seasons.• Executive produced and created the first international reality TV show for Vuzu with 100k twitter followers.• Launched the award winning Mzansi Fo Sho brand for SABC 1 with 15 North America artists.• Secured Chris Brown to do his first acting job in Africa for Generations (highest rated TV show in Africa).• Marketing Executive for Sponsorship for T.D Jakes’ Megafest in SA with an audience of 100k per night for three nights.

Africa

Mi-Fone is an innovative mobile devices brand established to focus on the growing needs of the mass market sector within emerging and frontier markets. Mi-Fone has offices in Hong Kong, Dubai, Mauritius, Nairobi and Lagos, Nigeria. The World is Yours..... Mi was conceptualized created and launched in April 2008, by Alpesh Patel, a seasoned Telecoms professional who saw a gap in the market for a brand which catered to the mass market sectors within emerging territories. Alpesh works with a team of Strategists, Manufacturers, Brand specialists, Retailers, Distributors and Carriers to make the Mi-Fone story a reality. In 2 years the Mi-Fone team has made incredible headway by supplying into 15 African countries and India. Mi-Fone has also signed contract with several Major GSM Carriers in Africa and the Middle East. With a team of professionals with more than 25 years combined experience, Mi-Fone is building a strong presence for itself within the Telecoms market. Mi-Fone is a leader in creating an aspirant yet accessible lifestyle brand for its target markets across Africa, Middle East and South Asia.

New York, Nyc

• Liaised for all brand partners to market G-Unit Records in Europe, Asia, other countries• Developed the international marketing plan for G-Unit sneakers with Reebok.• Worked with Universal Pictures International to launch the film “Get Rich or Die Tryin’” and soundtrack in Europe and Asia.• Responsible for marketing and partner relationship for G-Unit tours in Europe for all artist on the roster including 50 Cent, Lloyd Banks, Young Buck, Mobb Deep, MOP, and Olivia.• Developed with Curtis Jackson the overall marketing initiative for Europe for all G-Unit brands and artists.

New York, Ny

• Responsible for overall international marketing plan for all urban artists on the roster.• Served as a liaison for all Warner international offices to developed urban marketing teams in the UK, Germany, France and the Netherlands.• Developed and implemented marketing initiatives for Pirate radio in the UK.• Delivered two (2) number one songs with Jahiem and Eric Benet in Europe.• Managed staff and operational budget for the urban international

Los Angeles

• Managed artists Jill Scott, Kenny Lattimore, DJ Jazzy Jeff, and Estelle.• Developed and managed A Touch of Jazz Productions and Touched by Jazz/EMI.• Pitched and secured production with Usher, Michael Jackson, Will Smith, Lil Kim, Musiq Soulchild, etc.• Managed a roster of producers that were responsible for over 25 million records sold and multiple Grammy Award nominations.• Negotiated multi-million dollar JV deal with EMI for all Touched by Jazz writers.• Signed, managed the A&R and marketing for Jill Scott’s debut album, “Who is Jill Scott” which garnered three Grammy Award nominations.

Education record

Activities and Societies: President of Kappa Alpha Psi Fraternity, Radio Programmer of College Radio Station,

Marketing/Marketing Management, General

Activities and Societies: President of Kappa Alpha Psi Fraternity, Radio Programmer of College Radio Station