Colin Geoghegan Email & Phone Number

Washington Dc-Baltimore Area

Capital One’s advertising team leads mass advertising development for the company. Woring cross-functionally with our media partners, ad creative runs across TV, OLV, display, radio and print channels. My focus is on Capital One's flagship credit card products: Venture X Travel Rewards Card, Venture Travel Reward Card, and Quicksilver Cash Back Card. Using general business understanding and skills in brand strategy and advertising, I translate business objectives and consumer insights into advertising creative that engages the target audience and delivers business results. Recent campaigns developed: Venture X + Taylor Swift “Multiple Taylors,” Quicksilver + Samuel L. Jackson “Hero of every purchase,” and Venture + Jennifer Garner “Back to school”

Washington, District Of Columbia

Brand Advertising

Washington D.C. Metro Area

With Capital One’s technology transformation accelerating, it became increasingly important for talent and commercialization efforts to be known as a technology company. Marketing efforts to advance that goal were inconsistent and inefficient, so a tech marketing team was developed to overhaul the brand and marketing strategy. As a founding member of the team, responsibilities involved setting program objectives in partnership with senior leaders, marketing strategy development, annual marketing planning and execution, and sponsorships marketing. In the sponsorships space, I led planning for flagship sponsorships (e.g. AWS re:Invent) and managed a cross-functional team of 15 associates in PR, comms, HR, social media, experiential marketing, and product to deliver integrated campaigns across in-person events, social media, and PR channels.

Washington D.C. Metro Area

Brand Sponsorships

Dallas/Fort Worth Area

Sponsorships and Local Marketing

Greater New York City Area

Negotiated, implemented, and managed two of the firm's partnerships - the US Open and the Corporate Challenge Series Partnered with lines of business to execute US Open initiatives including the Chase Hospitality Lounge build-out and J.P.Morgan global marketing campaignAnalyzed US Open viewership demographics with senior management to determine on-site branding strategiesHelped coordinate 14 Corporate Challenge events in 12 cities across 5 continentsDeveloped briefings for senior management on international Corporate Challenge Series expansion strategies and opportunities

Gainesville, Florida Area

Designed strategic marketing plan for Gainesville, FL consignment shop benefitting impoverished children Compiled market research and competitor analysis to leverage store’s strengths and opportunitiesAdvised management on long-term growth strategies leading to successful operations for 2+ years

Bachelor Of Science In Marketing, Marketing

Activities and Societies: Student Government Cabinet, Gator Growl, Sigma Alpha Epsilon FraternityMinors in Entrepreneurship and Mass.

Education record

Education record