Do you want to innovate? Or imitate? Both answers are a start or part of a journey. To me it makes no difference if you're a petit pioneer - start-up, or a heritage hero - global brand. My purpose is getting you from being here & now to getting there & WOW. I bring up solutions for brands that want to leadcreate journeys so business goals to succeeddesign experiences that people want and need - with a passion for progressionand innovation as my motivation. Experience – Expression – EmpathyWithin the experience of 15 years I have designed in different domains and users, analogue and digital, including Advertising, Branding, Communication, Design & Education. What I have learned from these different impressions I use my expression to design total concepts, products or services. With this all-round approach I convert business, technical and design strategies into viable solutions that empathises both the user and the company.Curiosity – Creativity – ConnectivityActive listening, broad interested and driven by curiosity, I often see what others can’t, I love to inspire my team members sharing my imagination and intuition. I do so by building maps, creating direction through visual thinking, storytelling all with my universal design process of ABCD. My ultimate challenge is to connect the dots, so others can have thoughts using what’s relevant today to change the outcome of tomorrow.GOOD TO KNOWAlthough I love to be involved with a total experience, my areas of focus are► Experience Strategy – connecting added value context between Bx + Cx + Ux► Information Architecture – user flows, framework & design system ► Interaction Design – from sketch to high-end wireframing & prototypingGOOD TO GO?Let’s connect and share your problem or destination!I’m on a mission to get you out of that position.solving, this situation by starting our co-creation.