Colin Kennedy Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Performics, part of Starcom, is a performance-based advertising agency that offers marketing solutions to a variety of global clients. I've led UK teams for Samsung (current) and Proctor & Gamble (former).In my role as Associate Director of Paid Social for Samsung UK, I managed a team of 6 employees in activating all paid social activity on behalf of our client. I focus on installing long term best practices, implementing test and learn roadmaps and oversee general brand and performance activation strategy. On a daily basis, I work hand in hand with both Samsung’s digital & media team as well as business directors at our media partners including Facebook, Google, Twitter and all over social platforms. Outside of activation guidance, I map and track all paid social revenue driven by Samsung UK which includes keeping up to date media spends, creating accurate forecasts and pitching for budget increases. In addition to my account work, I support Starcom on several important initiatives both within our performance agency (Performics) as well as larger agency projects (Publicis). Responsibilities include supporting and lending expertise to new business pitches. I’m currently serving as both our agency’s Twitter Ambassador and LinkedIn Champion, which involves supporting their growth among other clients as well as communicating important business and platform updates. I also work with our Facebook Agency Reps weekly, supporting our attempts to improve upon our agency’s platform adoptions.KEY HIGHLIGHTS & CAMPAIGNS • Achieved back-to-back record years of account revenue on the agency’s two largest clients, P&G and Samsung.• Improved ROAS of cooperated e-retailer activity by 5x in activation for Samsung through online retailer Very. Campaign would go to win the 2020 eCommerce Campaign of the Year.• Won Campaign Media’s Agency Team of the Year whilst working with PG One and Twitter’s Team of the Year with Samsung.• Published two global case studies with Twitter.

London, United Kingdom

London, United Kingdom

Dugout is digital publishing platform monetizing content from 50+ of the world’s elite football clubs including Real Madrid, FC Barcelona, Bayern Munich and Chelsea with additional players such as Pele, Gareth Bale, and Gianluigi Buffon.Managed £100K in monthly digital spend to acquire users. A/B tested hundreds of campaigns each month to deliver the lowest possible cost per user. Optimised activity and identified engaged users, leading revenue to increase by over 500%.Additional paid activity was run via operated social channels of FC Barcelona, Manchester City, AC Milan, Olympique Marseille and more. All campaigns were devised in cooperation with respective clubs’ digital teams.Designed the Social Media strategy for all major social media channels. Responsible for tone of voice, posting strategy, creative content, collaboration with clubs and partners as well as daily and monthly social analytic reporting.

London, United Kingdom

Sportlobster was a personalised sports social network & app with over 2 million, global registered users. It has since acquired and rebranded as 10 App.Introduced paid social to our marketing budget for all social channels. By diversifying our targeting, campaigns achieved a cost per register user that was 40% less than our company’s previous paid agency.Maintained a paid influencer network which was the secondary provided of new audience acquisition for the company.Managed social media team consisting of two executives and four interns, overseeing all social activities and campaigns.

Senior Social Media Manager

Thin Pig Media (TPM) is a full service boutique marketing agency with extensive expertise in the hospitality industry and entertainment. They offer our clients a wide range of services, including traditional media, digital media, and social media marketing. I serviced a group of clients that I worked with while at LEG, which left during a transitional period in Fall of 2014. Personal Clients included: Comedians George Lopez, Harry Shearer, Tommy Chong, Carlos Mencia and Pablo Francisco, Actress Katey Sagal, producer/writer Kurt Sutter, Independent film Car Dogs, Hyatt Huntington Beach

London, United Kingdom

Greater Los Angeles Area

LEG Digital is a full service creative agency that specializes in developing and executing digital marketing strategies for leading brands, traditional agencies, and globally-recognized entertainers. A department within one of Hollywood’s elite full service entertainment company, LEG is known for their strong presence in the comedy world and has departments including production, booking and management.Clients: The Improv Comedy Clubs (7 different locations), Hall of Fame boxer Sugar Ray Leonard, independent wrestling promotion Lucha VaVoom.

Santa Monica, California

Santa Barbara, California Area

Worked directly for Kenny Loggins (American singer/songwriter) and his management team. Responsibilities included helping organise his daily calendar, contributing to set creation, running out-of-office errands and all things asked.

Bachelor Of Arts (B.A.), Film & Media Studies, Legal Studies

Activities and Societies: Cal-Berkeley Track Team The "Big C" Society - Varsity Status for Athletics Athletic Director's Academic ListI.

Education record

Activities and Societies: Athletics Hall of Fame