Colin Mann Email & Phone Number

København N, Hovedstaden, Dk

Head of Demand Generation for Pleo, Europe’s most loved and trusted spend management platform. Control your spending for business success. Less paper, more work (that matters).

London, England, Gb

Leading Marketing for a fast-growing SaaS startup selling cloud-based finance software, growing at 100% annually, and challenging mainstream incumbent vendors.• Establishing a Marketing function including hiring team members to grow the team to 11 (with more to come) and covering all functions: campaigns, content, automation/operations, vertical market specialists, PR etc.• Driving Marketing across four go-to-market motions; Education (a vertical specialism), Direct, Reseller, and Accountancy Practices. • x5.5 meetings booked YoY where Marketing was the first touch. From a range of tactics: events, outbound campaigns, digital channels, email, and more.• Key year-on-year OKRs to date including a 145% increase in leads, doubled website traffic, and a 9% increase in email click-through rate. Actions taken include improved content, calls to action, new web landing motions, and more.• 330% increase in contribution to pipeline YoY and 811% increase in contribution to wins YoY.• Increased the ratio of investment to pipeline from 2x in 2023 to 6x in 2024. Growing towards 10x upwards.• Participated in creating a high-quality report to take Investor Relations forwards as a core strategic drive.• Set the Marketing goals and deliver programmes to drive OKRs through vertical market, new logo, and existing customer campaigns. YTD that has included 8 vertical market campaigns, and multiple horizontal campaigns. • Reporting on OKRs through Hubspot, including monthly Board reports and the setting of goals based on reverse engineering from ARR targets.• 237% (+21K records) increase to date in the size of our addressable database for Marketing and SDR outreach. Will achieve +400% soon. • Creating the processes required to scale at 100% annually e.g. Sales/SDR enablement content, automation workflows, project management, playbooks, and more.

Phoenix, Az, Us

Led a global team of 22 to drive pipeline and bookings for this Contact Centre / CCaaS vendor. • Achieved 104% of the pipeline target and 107% of the bookings target. • Set goals and delivered programmes to drive pipeline through vertical market, product, new logo, and existing customer campaigns. Utilised tactics including events, webinars, paid social, organic social email, content syndication, intent data, and more.• Reported on KPIs and performance through PowerBI, Salesforce, and Marketo. Quarterly Board reports and the planning of Commit numbers for pipeline and bookings based on analysis of pipeline and close coordination with Sales.• Led a multi-national team of 22 across 16 hours of time zones including Analytics, Campaign Managers, Digital Specialists, Marketo, and Content. Lead Campaign Managers across NAM, APAC, EMEA, LATAM to develop campaigns.• Managed a significant global budget.• Worked closely with the VPs of Sales across 10 core regions to participate in growth planning, go-to-market programmes, and to align with regional Business Plans.• Revitalised the approach to Channel Partners by refreshing portal content, re-engagement with the channel, and revamped communications including events, webinars, and trade shows.• Created and implemented a new intent data approach to drive a focus on contacts and accounts with greater intent. Considering 6sense (Marketing intent) and Techtarget Priority Engine (media engagement). • Revitalised Marketo nurture in multiple languages to drive better lead conversion and targeting of accounts.• Implemented a new process to capture existing customer data in Salesforce and Marketo to enable targeting for up/cross sell. This has led to new pipeline creation, wins, and better analytics.• Updated briefing processes, hands-on involvement in copywriting, Sales enablement, demand generation playbooks, new persona documents, and workflows including the implementation of Asana for project management.

San Francisco, Ca, Us

A leader in EMEA Marketing for this global Cloud Contact Centre as a Service (CCaaS) provider. A unicorn funded business (I joined at Series C) with a focus on high growth.• Pan-EMEA translated Marketing campaigns to drive growth, with pipeline (during my time) attributed to Marketing in EMEA valued at $145M for 1738 opportunities. Tactics include paid media, web, direct mail, webinars, content syndication, events, and more.• Implementation and Sales Enablement of Marketing platforms to drive a focus on accounts with greater intent to buy including 6sense (Marketing intent) and Techtarget Priority Engine (media engagement). Priority Engine has so far influenced $20.1M of pipeline across 125 opportunities. • Coordination and delivery of integrated campaigns (events, nurture, paid media etc.) into vertical markets including Retail, and Financial Services.• Revitalised EMEA nurture including Marketo emails and Conversica (AI conversation management) in multiple languages (EN, ES, DE, FR, IT) to drive better conversion of Inquiries to MQLs and Opportunities. Achieved a 3.1% uplift in email open rates and continuing to drive improvement.• Management of a significant budget to drive ROI across Account Based Experience and Content programmes. Content outcomes to date include influence on $24M of First Touch pipeline from 131 opportunities, $13M of last touch from 116 opportunities, and $45M from 590 opportunities overall.• Increased the size of the addressable prospect database (using Marketing channels and compliant data sources) available to target by 817%.• Created processes, playbooks, and Sales-facing portals for intent data, Sales Enablement and campaigns. Including leading Global / EMEA Sales Kick Off sessions and regular onboarding.• Copywriting of campaigns, emails, assets, web content and Sales enablement.• Reporting on KPIs through marketing automation, Tableau, Bizible, and Salesforce. • Leadership of a small ‘can do’ team.

Kanata, Ontario, Ca

Various roles for this business communications vendor with revenues of US$1.2 billion and running both as Privately owned and Public at various times. Participated in the transformation of the organisation from a hardware to a Cloud first vendor. Mitel acquired Aastra.I led a global team reporting to the VP of Product Marketing. The team worked closely with leaders and managers across Product Line Management, Sales, Marketing, and other stakeholder teams to help Mitel to achieve success. The role identified and communicated the value of Mitel and its’ products to Partners, Customers, and Employees.• Led a Product Marketing Team of 4 across 4 time zones responsible for identifying ways to transition the base to Cloud and for maximising revenue from existing customers through applications and software, as well as transitioning some hardware customers to subscription models.• Product Marketing including launches, content, Move to Cloud storytelling, design and operational implementation of sales promotions.• Sales enablement including creation of value propositions for products and go-to-market strategies.

Kanata, Ontario, Ca

Channel marketing leader driving growth for our #UCaaS (#Cloud #SaaS) portfolio in EMEA / APAC. • Drove growth in the company’s UCaaS portfolio including UCaaS, collaboration, and contact centre solutions. Led Marketing’s input into the launch of UCaaS for Mitel in EMEA including a channel sales model. Growth in recurring subscriptions (Cloud and Apps) doubled every 2 years.• Channel marketing (events, communications, content, video, enablement content) to carriers and service providers such as Soluno, Net Nordic, Telia, T-Mobile, Setera, IP Vision, and more. • Ran a major annual event in Stockholm.• Creation of demand and growth through direct demand generation, Master Agents & Partners• ROI based demand generation campaigns using integrated tactics to drive pipeline.• Sales and channel enablement.• International multi-lingual and localised campaigns.• Management of a substantial budget to drive ROI.• Team leadership.• Business process management, project management, playbooks.• New product introduction / product marketing, value propositions and go-to-market strategies.

Kanata, Ontario, Ca

Strategic creation and management of integrated marketing campaigns to drive demand globally. This follows a similar role for EMEA and APAC and continues from Aastra after acquisition by Mitel.• Multi-lingual and global demand generation, driving SMB and Enterprise prospects as well as Channel Partner acquisition. Management of a multi-million dollar budget to deliver more than $250M of pipeline.• Demand Generation team leadership included 5 Campaign Managers and Marketing Automation across 3 time zones globally as well as in-house and external telemarketing including 8 contingent telemarketers.• Creation of email nurtures in the Marketing Automation platform (Marketo) to route scored leads.• Created processes including translations, a campaigns playbook, campaign briefing and ROI tools.• Project management of a global rebrand launch across EMEA and APAC in 2014/15.• Content delivery including the creation and management of an editorial schedule for quarterly campaign and content themes, copywriting and project management of campaigns and web content. • Sales and channel enablement.• Reporting on KPIs using #Marketo and #Salesforce.

Kanata, Ontario, Ca

Management of campaigns covering international markets (EMEA and APAC). The focus of this role was effective demand generation to drive marketing qualified leads and pipeline using a range of digital, social selling and traditional marketing methods and using tools such as Marketo and Salesforce. This role continued from Aastra following the acquisition of Aastra by Mitel.Please see Demand Generation above for some of the OKRs.

Concord, Ontario, Ca

Marketing lead for the UK and Ireland unit of a global telecoms vendor. • Growth focused and marketing into Distributors and Channel Partners such as content and multi-channel lead generation campaigns.• Outcomes included six figures of new business, 500+ leads and 15+ new partners, an installed base upgrade campaign that provided 15% of the sales pipeline, and quarterly incentive schemes for Sales within handset distributors with a 20% increase in business over the forecast.• Management of an in-house Inside Sales representative.• Increased PR with 70+ articles. Won ‘Best Telephony Solution’ in the Comms National Awards and runner up in several other comms awards.• Worked with the M.D. and Sales Director to reposition Aastra from a systems-led sales mentality to a new solutions-sales mindset via training and education.• Launched new communications including a new UK website, newsletters, emails, and product launches.

Woodford Green, Gb

A voice and data reseller. 200% YoY increase in orders and the share of customers increased from 40% to 55% within the overall group. • Achievements included 200 partner recruitment leads with 100 from direct marketing and 70 from events, 34 new partners in 2010 (generating 25% of new business), a campaign that drove 128 upsell MQLs and 113 new leads for 1700+ mobile connections, joint partner campaigns with one driving 17 new customers, a 52% increase in website visitors, and a 104% increase in dealer portal visits.• 8 product launches with logos, datasheets, brochures, comms, training, pricing, and sales bundles.• Increased PR with 38 articles placed. Runner up in 5 comms awards (first time nominations).

Newbury, Berkshire, Gb

Telecoms reseller, and network.• Management of teams from 1-8 people including Product Marketing, Marketing, and an in-house team of 4 telemarketing personnel to drive ROI.• KPIs achieved included 20 new channel partners from events and open days, increasing web leads from 0 to more than 20 a month (leading to sales) and unique visitors by 50%, and increasing use of the dealer portal from 0 to more than 70 partners.• Created a Channel strategy (using interviews and surveys) leading to re-motivation at events with 95% agreement about the vertical strategy and the launch of new bundles and marketing content. • Increased press coverage. Runner up in 8 telecoms and business awards including Sales and Marketing Campaign 2009 (for a Retail market campaign) at the Comms National Awards.

Engineering firm with 70 staff. Team leadership, budget management, web development, events and CRM. • OKRs included a 50% increase in visitors after a new website, a 70% improvement in data quality saving £700 per direct mail after a new CRM, increased the pre-tender success rate from 5% to 14% and the win rate on tenders from 1/10 to 1/7 (including an £85M shopping centre in Canterbury and a £3.5M school).• Increased press coverage including a major award from the Association of Consulting Engineers and runner up for six awards including the Prime Minister's Award for Construction.

Global telecoms manufacturer. Marcoms, tenders, and presentations to Alcatel, Nokia, and Orange etc.• I won a £0.85M project (Attiki Odos). Account Manager for an £0.4M oil network contract.• Wrote tenders for contracts worth £5M from BTCellnet, ntl, Orange, and Vodafone. Developed a new QA process for bids.

2:1, Corporate Communication

Foundation Counselling Course, Counselling

A Levels In English Literature And Communication Studies And 2 X As Levels

6 X Gcses