Colin Mcdowell Email & Phone Number

Cincinnati, Oh, Us

Oxford, Ohio, United States

Colin teaches advanced B2C and B2B marketing concepts to the next generation of great marketers.

Colin was recruited to CourtAvenue, an independent transformation acceleration agency, to define the consulting and transformation practice for the agency and lead a group of entrepreneurs, agency veterans, and business experts helping the largest and most ambitious brands accelerate their digital transformation.He also took on the concurrent role of building out CourtAvenue’s Government Vertical, expanding on early success within the USAF and Department of Defense.During his… Show more Colin was recruited to CourtAvenue, an independent transformation acceleration agency, to define the consulting and transformation practice for the agency and lead a group of entrepreneurs, agency veterans, and business experts helping the largest and most ambitious brands accelerate their digital transformation.He also took on the concurrent role of building out CourtAvenue’s Government Vertical, expanding on early success within the USAF and Department of Defense.During his time with CourtAvenue, Colin: - Developed a portfolio of consulting solutions spanning Growth Vision and Strategy to Organizational Enablement Solutions, Enterprise Customer Focus to AI Planning- Defined and launched the Qualcomm Experience Collective - an enterprise coordination and advanced experience design center- Created the CX vision for Dell.com, unifying marketing, IT, digital, and product organizations around a single 24-month roadmap- Introduced Dell leadership to a vision-back, digital experience operating model and led Dell Executives and Accenture consultants through the initial plans to introduce a CXO to better unify five organizational siloes- Led Epson on their marketing transformation journey - modernizing insights and planning, operations, structure, and investment strategy for the 100 person marketing organization- Grew CourtAvenue’s government vertical from a $1M subcontractor opportunity to GSA-approved, 9-year Indefinite Quantity, Indefinite Delivery contract and the only marketing agency among 67 entities providing strategic and creative services Show less

Established and led multiple industry-leading business practices within the largest advertising agency in the world. Focus areas included Digital Transformation, Innovation and Growth Strategy, Brand and Customer Experience.During his time with VML, Colin:- Played a pivotal role as one of a few key leaders responsible for inventing the Customer Experience Practice for VML- Developed the VML Advisory Practice including a portfolio of end-to-end CMO consulting… Show more Established and led multiple industry-leading business practices within the largest advertising agency in the world. Focus areas included Digital Transformation, Innovation and Growth Strategy, Brand and Customer Experience.During his time with VML, Colin:- Played a pivotal role as one of a few key leaders responsible for inventing the Customer Experience Practice for VML- Developed the VML Advisory Practice including a portfolio of end-to-end CMO consulting solutions- Supported Ford’s commercial division during the microchip shortage by delivering new growth, brand, and customer experience strategies through the launch of FordPro, a telematics, charging, finance, and logistics infrastructure solution for businesses, significantly expanding the brand’s TAM. In 2023, FordPro saw 22% revenue growth and EBIT more than doubled to $2.4 billion based on the new higher-margin software and services sales mix.- Created a WPP + Unilever Small Brand Incubation and Accelerator Program to create new value from digitally native brands- Designed revenue growth and cost containment, customer experience transformation strategies for Fortune 500 B2B organizations - evolving the customer value proposition from “supplier” to “growth partner”- Supported the "as-a-service" transformation of the entire Dell Technologies B2B product portfolio by clearly identifying engagement and transaction moments by persona, informed by data and customer insights. Colin was also responsible for driving alignment across the $70BN B2B business including where and when Marketing leads the engagement across that journey. Show less

Cincinnati, Ohio, United States

Nominated by WPP Leadership, Colin took on the additional responsibility of leading a team of agency leaders from across WPP to deliver all aspects of experience planning, media activation, digital and technology delivery for Dell Technologies.During his time with WPP Global Team Dell Colin:- Served as an advisor to the CMO of Dell Technologies - including their nearly $1BN marketing budget- Led & co-managed annual planning, forecasting, P&L management, client growth… Show more Nominated by WPP Leadership, Colin took on the additional responsibility of leading a team of agency leaders from across WPP to deliver all aspects of experience planning, media activation, digital and technology delivery for Dell Technologies.During his time with WPP Global Team Dell Colin:- Served as an advisor to the CMO of Dell Technologies - including their nearly $1BN marketing budget- Led & co-managed annual planning, forecasting, P&L management, client growth, satisfaction, and overall health efforts across the $150M WPP portfolio Show less

Cincinnati Metropolitan Area

Helping startups build product and business strategy, scale teams, and pitch to brands and investors.

Cincinnati Area, Ky

Colin was recruited to Rockfish (an independent digital acceleration agency) with the core responsibility of modernizing and delivering digital excellence for Fortune 500 brands (The Ford Motor Company, General Mills, Mars, Kroger, and many others).During his time with Rockfish Colin:- Created and led 20% of overall company revenue at a 40% margin - leading to 3x growth in just 5 years- Oversaw annual planning, P&L management, client satisfaction, and health of 10-12 clients… Show more Colin was recruited to Rockfish (an independent digital acceleration agency) with the core responsibility of modernizing and delivering digital excellence for Fortune 500 brands (The Ford Motor Company, General Mills, Mars, Kroger, and many others).During his time with Rockfish Colin:- Created and led 20% of overall company revenue at a 40% margin - leading to 3x growth in just 5 years- Oversaw annual planning, P&L management, client satisfaction, and health of 10-12 clients concurrently- Co-invented and delivered FordPass (an industry-changing engagement, loyalty, and product ecosystem) through a rapid innovation workshop and subsequent multi-year delivery engagement that changed the company’s operating philosophy and structure- Defined and launched Shopperworks, a custom agency model for industry leader General Mills, by combining the best of the best talent from across WPP digital, shopper, media, and delivery agencies- Supported the strategic acquisition by WPP and successful merger with VML Show less

Architected the digital transformation of Macy's CRM and Loyalty programs. Lead a team of marketing professionals to design and build the digital ecosystem supporting customer loyalty and credit marketing for both Macy's and Bloomingdale's.

Responsible for driving high customer retention through CRM and loyalty advertising programs.

As a part of the Executive Development program, I was ranked Best-in-Class directly resulting from the MyMacy's Personalization Strategy I built and presented to the Board of Directors during my first year with the company. Coached and mentored a 30 person team of financial adjusters.